The Social Media Marketing Strategy Build Your Brands Instagram Following

The goal of social media marketing is to take your brand to the next level.  Instagram is a powerful channel that can help build brand awareness and a loyal audience.  Here are some social media marketing strategies for building an engaged and growing following on Instagram.

Why Use Instagram?

Brands find that by using Instagram effectively they can

  • Reach out to potential customers and connect with them.
  • Nurture relationships with existing customers.
  • Work the potentials through the sales funnel.

The First Step Who is Your Audience?

Before we go into depth about how to increase followers, content, and details.  It is important to understand who your target audience is.  AS a digital marketing agency this is the step where we work with our clients to determine the demographic of people that are most interested in the product or service.  You want them to relate to your posts, the tone, the content, and the images.

Posting Times

Getting your content seen by as many people as possible is important with Instagram marketing.  You want the exposure, but you want comments, shares that lead to more followers.  While there are many places that give the global best times to post it will take a little time to find what times your audience prefers.

Check your Instagram insights feature, and it will give you information about your audience.  You will be able to see what days and times they are on, age range, gender, and location.  Once you look at the stats, it will let you know when your followers are online so that you can post at the same time.

Consistency and Relevant Content

As a brand, you need to post consistently on social media, so that you stay top of mind, and they understand the brand better.  Not only is it about creating consistent content, but it also needs to be relevant content.  You want to give your followers valuable content.  This increases the chance of them sharing your content with their followers.  The strategy is about balancing between gaining new followers and retaining your existing ones too.

Social Media Hashtags

Leveraging the power of social media hashtags partners with relevant and consistent content.  Using relevant hashtags makes it easy for your target audience to find your content.  The goal with hashtags is not to go crazy but use pertinent hashtags that will reach new people.  When done correctly, it can get your brand lots of exposure.

The hashtags should describe what your brand is about and resonate with what your target audience is searching for.  Doing keyword research is important to do before just posting anything.  There are several types of hashtags that you want to research, trending, popular, branded, and location hashtags.

  • Trending – You may want to add trending hashtags to your content from time to time, to not only gain followers but to show you are current. It is best to use trending hashtags that are in your niche, not just to be trendy and have nothing to do with your brand.
  • Popular – These hashtags don’t always make a difference in how your content ranks on Instagram. They are hard to leverage because there is so much competition.
  • Branded – This is when you use the name of your brand or company. Companies use branded hashtags, over 70% of Instagram hashtags are branded.
  • Location – If you are targeting local customers to your business then geotags are a must.

Engage with Your Followers

With any good social media marketing strategy, you must remember to engage with your audience.  You will need to have a system to answer questions on your posts.  If they comment, you want to reply within a reasonable amount of time.  Brands that have the best followings are ones that care about their audience.  This is not something that can be bought.  The connection is where you gain their trust.

It’s Time to Start

Building your following on Instagram will not happen overnight, however, by utilizing the tools you will be able to grow your brand and gain a real audience.  Start with these tips and then incorporate others like influencers, giveaways, and videos.

If you are overwhelmed or still not sure about all the points mentioned in this article, then you may want to consider working with a digital advertising agency that has a proven track record in social media marketing.

How to Use Influencers in Your Social Media Marketing Strategy

Social media marketing is about creating trust and personal connections with your followers.  Social media marketing and branding fall hand in hand.  Branding is about speaking your audience’s language, choosing the best platforms for your products, and where your target audience is.  This is where social media influencers come in, they connect with their audience and they have the trust of their followers.

Influencer marketing is a great way to help you reach new audiences, create brand awareness, and boost your ROI and bottom line.

What is Influencer Marketing?

Influencer marketing is a strategy that brands use to promote their products and services by partnering with social media users or bloggers.  Influencers have a large audience that engages with them and values their opinion.  Brands can tap into their network, build credibility, and drive sales.

Celebrities are a great example of this when a celebrity is wearing or using a brand or product it becomes a hot commodity.  However, there are a number of influencers of all sizes online and throughout niches that a business can work with.

The Benefits of Partnering with an Influencer

Think of influencers as word-of-mouth marketing online.  These are just some benefits by using influencers as part of your social media marketing strategy.

  • Reach a bigger audience
  • Build trust for your brand
  • Grow your social following
  • Increase site traffic
  • Get more leads
  • Drive sales

First Develop Measurable Goals

Before contacting influencers, you want to approach this social media marketing strategy with a plan.  Are you trying to grow your audience in a specific region or demographic?  Are you trying to promote a specific product?  Who Is your target?

Measurable goals will help both you and your influencer tailor your approaches.  It will also help you define what influencers will be best for your strategy.  Not all influencers offer the same audience, and there are different levels of influencers.

  • Mega Influencer – With more than 1 million followers, these are typically celebrities who are famous without social media.
  • Macro Influencer – There following in between 100,000 and 1 million. They have often gained their following through social media.  They typically specialize in a specific product area.
  • Micro-Influencer – They have fewer than 100,000 followers but are highly engaged and when they recommend their followers are going to follow.
  • Nano Influencer – With less than 5,000 followers, but they have a higher-user engagement like Micro-influencers. This category is down to earth relatable content.

Depending on your goals, and your budget, you will need to take into account which level of influence fits with your brand, and product or service.

How to Find Influencers

Once you have figured out the details of your marketing plan and the king of influencer that will best fit your strategy, you can use a service.  There are many influencer databases that can help you find social media influencers in specific niches.

Many brands also look to see if they have loyal customers that are posting on their social media already.  Then they check to see if there are influencers who are tagging them and loving their product.

Collaboration and Maintaining the Relationship

There are many details within the budget and pricing per engagement post, videos, content, and how often.  These are all varied depending on the influencers that you are hiring and the products or services that you are promoting.  The specifics will vary.  However, it is all about maintaining these relationships with the influencers.  If you are still unsure about your social media marketing plan and if an influencer strategy will work for your brand, contact us today.  We are ready to help you boost your ROI and increase your bottom line.

Take Your Live Video and Turn it Into a Marketing Asset

Live videos offer immediate real-time insight in a way that text, social posts, and blogs can’t achieve.  Video content whether it is live or not is a valuable asset for a brand.  Once you host a live video, webinar or zoom, there are some great marketing strategies to get the most out of your content.  Videos are a surefire way of increasing brand awareness and customer engagement.  You can create a series and it helps your content rank in searches.  Here are some ways to turn your video into a marketing asset.


Save the video for replay.  As soon as the live broadcast stops, make sure it’s available for replay.  There is never a perfect time to schedule your videos, replay makes it available to get more viewers.

  • Facebook – On Facebook, before you go live, you are asked what you would like to post your video clip after it ends. Once the live video is over and the video is saved and shared, you can edit and re-post as a featured video.  This means that it will appear at the top of your video section, so it is easy to find.
  • YouTube – When you finish going live on YouTube, your footage is automatically uploaded to your channel.
  • Zoom – You can record your zoom webinar and then upload it. The best way we have found is that you load to your YouTube channel and share it from there.  It may not be the question-and-answer portion however the conversation or teaching that the brand is doing in the beginning.

Video Helps Grow Your Social Following

Live videos and the replays are a great way to grow your social media following.  By having followers share your video and your page.  It can increase your broadcast a hundredfold overnight.

All of your videos should be uploaded to YouTube.  It creates a library so that if someone is loving what you share, they can go and watch as many videos as they want.

Cross-Promote on Social Platforms

Instagram and Facebook make cross-promoting straightforward.  In the settings, you can choose to automatically share your broadcasts with one another.

If your video is on YouTube just click on the share icon below your video and select to share on your social profiles.

Turn Live Videos into Snippets

Turning your live video into a snippet is a great marketing tool.  These videos can be used to create social media posts to then entice them to go back and watch the replay.  Snippets are easier to watch online and are a good introduction to a brand new follower.  It gives them a short clip to learn about your brand without a commitment.

With a snippet, you have the power to edit and make the clip look sharp and add text.  While live video followers are forgiving about pauses and video quality, a snippet should have some editing to look and be a great piece of video.

These snippets are great to put together and post on your website.  Videos on websites help with your Google SEO rankings.

Custom Thumbnails

When your live video saves to your social profile, a thumbnail is automatically chosen for you.  It may not always be the best or most flattering frame.  These will not pull in any interest from someone who comes across it.

You can change the thumbnail and choose a frame from your footage.  Pick a thumbnail that is riveting and draws a potential follower in.  It needs to be visually appealing.

Blog Posts, Email Campaigns with Your Video

Your live content is great content for other marketing platforms.  In a blog, you can choose to feature the entire video or chop it into segments.  The transcription of the video can be the blog text or you can write about the topic addressed in the video and embed it.

Videos make for great email content.  You can insert your thumbnail and share the link to the video on YouTube, or your blog, wherever you want them to go to.  Have the video fit within the context of your email campaign and call to action (CTA).

Comments and Questions are a Gold Mine

Collect all the comments and questions during your live video, and on the livestream.  They are a gold mine to give you ideas for social media posts, other videos, blogs, and website content.  These questions help you find out what your potential customers need help with.  You can also answer with links to further information to help guide them through the sales funnel.

How Social Media Marketing Can Benefit Your Business

Social media transcends through almost every aspect of our daily lives- work, politics, breaking news, and more.  Activity is higher than ever before. Marketing through social media is one of the most versatile and cost-effective strategies that businesses can use to reach their target audience and boost sales over time. Here are some ways that social media marketing can benefit your business.

Your Customers are on Social Media

70% of the U.S. population has at least one social media profile.  Which means that your customers are most likely on social media.  With so many consumers using social media every day, it presents a great opportunity for businesses who want to reach their online audience.

Connecting with your target audience is easy if you are active on the same social media channels that they are.  Go to your audience and find them.

Social Media is Fun

Users are active on social media platforms as they offer a fun and easy way to network, keep in touch with friends and family, and to stay connected.  Social media users are also following and interacting with their favorite brands.  Users will follow brands that have good and enjoyable content.

Social media marketing is about being conversational and showing a different side of your brand.  The content contributes to your brand personality and help you demonstrate your brand voice.  On social media, you are able to make authentic connections with your leads, versus just delivering marketing messages like a television commercial.

Think about doing Q&A’s on Instagram stories, the brand really gets to what their customers’ needs and wants are.  It is about getting personal and having fun with customers.

Blow Away Your Competition with Brand Recognition

Brand recognition is a huge benefit of social media marketing.  By posting compelling content that adds value for your target audience, you are making it more familiar to new leads and reinforcing it with your current customers.

Get Traffic to Your Website

Your social profiles provide yet another way to get more inbound traffic to your website.  Social media marketing an excellent strategy to complement your SEO (search engine optimization) efforts.  With each piece of content that you post, you can link it back to your website.

The best strategy is to publish quality, engaging content.  Consistency is the second big piece to getting traffic from your social media channel to your website.  The more content that you post, the more opportunities you have to engage new leads and direct them back to your website.  Make sure that your website is optimized for conversions.

Audience Demographics

Each social media channel has a specific demographic that uses it more.  Think about your target audience demographics, the more details the better.  Knowing these details will help you not only in creating content, but which platforms to post on.

A Cost-Effective Marketing Solution

You can get quality results with social media marketing without the high price.  Most of your social media will cost you in investing time creating and publishing content.  As well as engaging with your audience through conversations.  By investing a few hours a week, you can have significant results.  It is all about the planning and strategy, when that is in place, it makes it more efficient.

Tips to Build a Better Social Media Marketing Strategy

Has your business cultivated your brand on social media?  Is it a thriving social media presence?  Having a social media marketing strategy can drive growth for your business by creating lasting relationships with prospects and customers.

Identify Your Audience

Understanding who your audience is a major factor in all of your business strategies and campaigns.  Not everyone is your audience.  Understand who your target personas are.

Choose the Right Networks

There are so many social media platforms, that you need to choose the right ones.  Choosing the right ones comes down to your audience.  Where they are and what your goals are.

  • Facebook – This platform is ideal for businesses that want to generate leads and build relationships.
  • Instagram – This image-based platform is powerful to expand a brand’s presence and visibility of products and services.
  • LinkedIn – A platform that is perfect for business networking. It can be used by both B2B and B2C businesses to create trust, build authority, and engage audiences.
  • Pinterest – is a fantastic platform for businesses with visual appeal. It is great for driving sales because so many users look to the site to plan purchases.

Create A Social Media Marketing Strategy

Understanding that you need to improve your social media presence is the start, but it is only the beginning.  You will need to create a content calendar that will help you plan your posts and the frequency.  The content calendar should specify.

  • Who is your audience?
  • What topics and subjects your audience is interested in.
  • What kind of content will you need to create?
  • When and what platforms content will be published.

Content Creation

Being very clear about who your audience is will determine what type of content you should be sharing and how to engage your followers.  What are their likes, pain points, challenges, and needs?

Your content needs to be of high quality and relevant.  Content is king and people are looking for great content.  They are not looking for selling; they are looking for help.  When they find it, they will reward you with their business.


It is not enough to just post great content, a social media marketing strategy is about the connection and engagement.  That is the only way to foster the relationships that you want to build and gain trust with.  Here are some ways that you can engage with your audience.

  • Commenting on posts
  • Participating in conversations
  • Sharing relevant information
  • Sharing user-generated content
  • Asking and answering questions
  • Showing appreciation to users


It takes time and patience to cultivate a relationship with a potential customer, and it is the same for social media.  You will need to post consistently and monitor your channels.  You need to respond to questions and conversations.

While this sounds time-consuming, it is important, and you can use automation tools to help minimize the time you have to dedicate.

Posting frequency depends on the platform you are using.

Social media is ideal for brand building and recognition, so it is crucial that every post you make is in line with your image.  Having a consistent look and feel is key.

What Does Your Social Media Presence Look Like?

There are tactics and strategies that can help you build toward social accounts that prime for engagement.  The tips outlined above are the start of building your social media marketing strategy and get your brand out in the lead.

Social Media Marketing San Diego – Make your Business Popular Across The Internet

Social media platforms like Facebook, Instagram, YouTube, etc. are like the treasure chest for digital marketing agencies. This is why social media marketing San Diego is so popular.

That’s where you find the maximum traffic, which means greatest number of convertible leads. It’s not a hard thing to figure out where to direct your marketing efforts on the social platforms as there is a clear distinction of interest groups.

Great content is your ideal tool on social media platforms to promote your brand or business. Social media marketing agency San Diego creates content to draw followers to your pages on the social media.

Gaining new followers on your Instagram or Facebook page is like a marathon. Solely publishing promotional messages could have adverse effects for a business, so it’s always wiser to focus more on quality content before you start praising your brand.

Content Marketing Services San Diego Helps with Your SMM Strategy

Customers that are active on social media are not looking for promotional messages; they would rather pay attention to creative and appealing content than hear about your amazing product.

That doesn’t mean you cannot promote your business online, you would just have to be more cunning about it. Don’t jump to promotion right away, instead build some following around your content, which is something our creative agency San Diego could help you with.

Our proficient content creators know what would sell at the moment. By keeping up with trends, they are able to produce fresh content..

This will give you the opportunity to introduce and advertise your business to the large number of people who might actually be interested in what you are selling or promoting.

Creating a loyal fan-base

A loyal fanbase doesn’t happen overnight. It requires that you work for them, to make them see your brand in a positive light and encourage your consumers to speak on your behalf and review your product positively on the social media. Content does play a vital role in convincing your customers to support your brand.

These are the questions to ask yourself before you set out to achieve your marketing objectives:

  • Who is your target audience?
  • What do you expect from social media marketing?
  • Where would your target audience spend time on social media?
  • What message do you intend to convey to your audience with social media marketing?

Social media marketing San Diego campaigns should follow a strategy with precise objectives.

Three Tips For Success in Social Media Marketing Carlsbad

Social media keeps growing, with new platforms coming up and the existing ones witnessing explosive growth. Over the last few years, the number of people using social media has gone up by leaps and bounds. By 2019, there will be approximately 2.8 billion social media users, more than 200 percent increase since 2010. While the growth of social media doesn’t seem to slow down, the challenge for social media marketers also keeps growing. There are ever-changing features and trends to keep up with, while building a successful social media marketing Carlsbad strategy across a wide range of channels.

You also need to maintain your brand voice and authenticity at the same time.

Although it may seem like an impossible to achieve, it is actually not. Several brands have enjoyed wildly successful social media marketing strategies across all platforms without sacrificing all hours in the day or spending a lot of money.

When it comes to social media marketing Carlsbad, it’s all about being smart. These three tips can be used by any brand to enjoy social media marketing success.

Establish Guidelines

Your brand’s tone and voice need to remain consistent throughout all campaigns, because that is what separates you from the others.

But when a lot of people participate in a social media marketing program but don’t have a clear set of guidelines, the tone becomes inconsistent. Therefore, to maintain uniformity and consistency, a set of guidelines regarding tone, voice, and style needs to be established.

Don’t Expect Success Everywhere

Unless you have a whole team of social media marketing Carlsbad experts handling your campaigns across different platforms, you can’t expect the same results everywhere.

One platform will always perform better than the others. Instead of chasing success on every platform, invest time and effort in the platform that works best.

Use Both Organic and Paid Search

With the constantly changing algorithm updates, it is no wonder that organic search results will take a hit. So when your organic efforts don’t pay off, you must also use paid search. Carefully combining the two will result in a more efficient marketing strategy.

MaxAudience is a digital marketing agency that specializes in social media marketing Carlsbad.

Whether you are a small business, entrepreneur, or owner of a large organization, the team of social media experts at MaxAudience can make your campaigns successful. Simply get in touch with the specialists at MaxAudience, and see your social media marketing efforts paying off.


Why Social Media Marketing Carlsbad Is Important

One of the most important aspects of digital marketing is social media as it provides countless benefits that help businesses reach millions of customers all over the world. It is also a great marketing tool for small businesses who want to target potential customers in and around their local area. If you have not yet applied this profitable source, then you are definitely missing out. Social Media Marketing Carlsbad is a brilliant marketing opportunity because it makes it easy to spread the word about your business.

To take advantage of this digital marketing platform and reap the benefits for your business, you should look for the best social media marketing agency Carlsbad.

Importance of Social Media Marketing Carlsbad

Here is a look at some of the key benefits of social media marketing for your business.

  • Improves Brand Awareness! Social media is one of the most profitable marketing platforms that you can use to increase business visibility. The first step to get started is to create profiles for your business on social media and network with others.

When you apply a social media strategy, your brand recognition will increase significantly. Having a social media page for your brand will benefit your business. Also, it will produce a wide audience when you use it regularly.

  • Saves Money! When it comes to advertising strategies, it is highly likely that social media marketing is the most cost effective. First off, it is free to create an account and sign up for almost all social networking sites.

However, if you decide to use paid advertising, you should always start small.

Other advantages of social media marketing include improved brand loyalty, a way to engage and interact with customers, more brand authority, increased traffic to your site, enhanced SEO ranking and more. This is why it is crucial to seek professional services for social media marketing Carlsbad for your business.

MaxAudience gets it done!

When you are in need of social media marketing services, contact MaxAudience.

You can gain all the benefits that come with digital marketing and ensure that your business grows and succeeds. For more information, visit or call 844-567-2810 today.