Video Content is Powerful for Social Media

Are you using videos on social media platforms?  Video is proving to be a powerful asset for gaining new followers, growing your brand, and driving sales.  Social media is more than just connecting it is a place for entertainment, education, and e-commerce.

Videos Get More Engagement

Video content capture’s a viewer’s attention for longer, which also means the algorithm will boost that content.  Videos on Instagram see 10 times more engagement than posts alone.  Why is that?

Consumers want to see the people behind the brand.  They want to learn about the story and connect.  Videos create that humanizing emotional connection that people are searching for.  As a brand, videos can be more persuasive than just a static image.  So, there is power for brands as well.

Popularity

Social media users love videos, and it continues to grow in popularity.  COVID-19 impacted the way digital marketing was seen and done and this also goes with videos and social media marketing.  Facebook and Instagram saw a 40% increase in usage.  This is why brands began to pivot in how they were doing business and posting.

If Gen Z is Your Target Audience – You Need Videos

Gen Z watches videos and they expect to see some when following brands.  Gen Z is tech-savvy, and they have grown up watching YouTube videos, so if they are your target then you must have videos on your social media platforms.

Keep in mind that 16:9 videos can be shared on several platforms like IGTV, Facebook, and YouTube, so it is possible to create a video and get it on several platforms to get the most bang for your work.

They Are Powerful Sales Tools

Videos draw people in so your followers and engagement on social media is up once you start posting.  However, what is exciting for brands is that videos are stronger than images when it comes to purchasing.  93% of brands say that that they converted followers because of a video on social media.  The purchasing power of video makes the production worthwhile.

Create a High-Quality Video

When creating a video, it is important to have a clear action plan from start to finish, which will ensure a successful video post.

  • The idea of the video and what is it accomplishing.
  • Choose the platform.
  • Create a script and set up a backdrop.
  • Video production.
  • Editing, adding subtitles, music, etc.
  • Video promotion.

The key is to understand who are you creating the video for and why.  You want to make sure that the content is useful and has some informational value.  The other critical piece, in the beginning, is to know the specs of the platform you choose.  Lastly, adding subtitles to videos is important, as many people keep the sound off when viewing social media.

Don’t forget to add a call to action, even in videos it is important!

Get Creating Today!

Videos are only going to continue to rise in popularity, so it is time to get creating.  Your video content strategy does not need to be overly complicated or expensive.  Stick to authentic concepts that share information and possibly a little fun too.  At MaxAudience, we have been creating social media content for our clients and helping guide them on the most effective platforms and strategies for their industry.  Contact us today and let’s improve your conversions and close deals.

Is LinkedIn Still Relevant as a Business Marketing Strategy?

LinkedIn offers a different avenue than Facebook and Instagram when it comes to marketing.  The social media platform is frequented by business owners, senior-level influencers, and decision-makers.  LinkedIn is a treasure-trove for B2B marketers.  Here is a look at what makes LinkedIn a great avenue for marketing and what you can do to build your brand on the platform.

About LinkedIn

LinkedIn has a community of 700 million professionals and 30 million companies around the world.  It is a booming online community that will help brands build awareness, promote products and services, and connect with investors and business partners.

Outline Brand Goals

Before you publish content on LinkedIn, you want to define brand goals and determine what the final objective is.  Here are some goals that you may want to focus on with LinkedIn.

  • Build Brand Awareness
  • Improve Brand Reputation
  • Engage with Target Audience
  • Sell Services or Products
  • Generate Qualified Leads

Build Relationships

For a brand that is starting out, join industry-specific groups.  These groups will get you connected with who you are targeting to connect with.  Answer questions and engage within the groups whenever possible it will give credibility and authority.

Encourage employees and business partners to promote your brand across their networks.  By having them spread the word, it attracts more people and grows your brand’s network.

Engaging with followers and answer comments and shares.  It is about engaging with the individuals that are showing interest in your content.

Network Search

When working on building relationships, a great way to connect with the right people and brands is to use LinkedIn’s network search.  There are six main search filters that you can use: people, companies, groups, schools, jobs, and posts.  Within these main filters, you can put in additional parameters to narrow down your search.

The importance of narrowing down your search is about connecting with your target audience.  The content that you post and create will speak to a specific audience, and that is who you want to seek out and connect with.  The best LinkedIn strategy is about tailoring your content to meet your audience’s needs.

Create Informative Content

Content marketing on LinkedIn is about creating posts based on sharing informative and high-quality subject matter.  Compelling content is best when it addresses concerns helps with pain points.  In addition to posts, long-form blogs are another way to get a brand noticed as an expert.

Recommendations

Whenever possible, ask for recommendations from associates and clients.  Reviews reinforce your brand’s reputation and with great recommendations, you will get more inquiries through LinkedIn search.  Recommendations are great sources for social proof.

Advertising Platform

What many do not know is that LinkedIn Advertisements have higher lead conversions when compared to other options.  There are several types of paid advertising options including sponsored updates, inmail, and text ads.  The options within the ad platform allow you to get your message to a targeted audience and direct traffic to your brand page.

Get Results

If your brand wants to develop a stronger LinkedIn presence and get high-quality leads, MaxAudience can help you.  We have created campaigns that leverage the LinkedIn platform and get results.  For a B2B brand, there is no reason to not utilize this social media marketing strategy.

Everything You Need to Know About Facebook Lead Ads

Is your brand using Facebook Lead Ads as a lead generation tool?  If you are not using this style of ad to gain brand awareness and gain access to high-quality leads, then your brand is missing out.

While there are many types of ad campaign options, Facebook lead ads are one that is getting brands quality leads and conversions.  Here is a look at what is making them so useful.

What Makes Facebook Lead Ads Important?

Facebook lead ads allow you to collect information from your target audience while they are still within the platform.  While traditional ads take a prospect to a landing page, Facebook keeps the user on Facebook and auto-generates some of the information for the form.  Making it more likely for a brand to get the information.

Ease of Creation

Creating a Facebook Lead Ad campaign is like another ad campaign.  Once created, the ad will display a post with sponsored that will pop up on both mobile and desktop feeds.  When someone clicks on the form it will instantly have their information in the fields and they can edit or simply click submit.

The form has custom question options, making it easy to tailor parameters for targeting.  Facebook can be set to automatically send your new leads to your customer relationship management (CRM) system.  This allows you to send them the information they are searching for and solving their specific pain points.  Ultimately, converting prospects into customers.

Benefits to This Type of Ad

For a prospect this type of ad can be ideal, they are not leaving Facebook; the information is pre-populated, and they submit to get information that they have been searching for.  For brands, this means that you will be getting more leads faster.

The options when creating the ad can let a brand target a geographic region, by country, state, and zip code.  So, if your brand only delivers or is available in specific areas, you can segment your audience.

The ads can be customized for products, services, schedule an appointment, content downloads, or webinar sign-ups.  It will help you with whatever your specific goals are.

No matter the device, the prospect will see your ads if they are your target audience.

For re-targeting purposes, these ads can be a great option.  The ad will reach people who have gone to a brand’s website or someone who was clicked on the ad but never hit submit.

The cost per impression is less than that of Google.  Making lead ads a more economical choice for brands.

Improve Lead Quality and Get Conversions

Whether you are selling a product or a service, this is an all-encompassing strategy to add to your digital marketing methods.  It not only improves the quality of your leads, but it converts.  If you are not sure what ads and the methods to improve your brand’s sales, we can help.  MaxAudience works with a variety of industries and tailors the strategy to get the best results.  Contact us today!

Is Your Brand Utilizing Facebook Optimization?

Facebook has over 2.6 billion monthly active users, which is why it still is one of the biggest social networking platforms.  Is your brand utilizing Facebook optimization and generating leads and traffic to your website?

Why Your Brand Needs a Facebook Business Page

Facebook is not going anywhere, anytime soon.  Brands that have a Facebook page can engage with prospects and customers.  You can share a variety of content that builds a community.

By increasing social media followers, you can direct targeted audiences to your website.  Thus, boosting your search engine rankings.

A Facebook business page also helps with brand recognition.  The more your imagery and information is seen the more it will leave an impression with potential customers.

Facebook SEO

Whether you have a page or are setting one up.  Just creating the page and adding a logo is not enough.  The ongoing Facebook optimization process is more crucial to your online success.

Keywords are an important element of Facebook SEO.  The key to gaining optimum results is to use keywords strategically on your page, without stuffing.  Place keywords in the business description, about us, headline, captions, and posts.  Determine what your high-value keywords are.  The better targeted your keywords are the more your targeted audience will find you.

Create Engaging Posts

You will reinforce your brand messaging by creating content that is informative.  Share blog posts on your page and white papers.  Post about upcoming webinars, events, and other announcements.

You will want to use hashtags, links, and captions for images that include your keywords.  This will allow search engines to interpret and index your images.

Call to Action (CTA)

Right under the cover photo, you can add a call to action (CTA) to encourage your users to interact either on the page or learn more about your business.  CTA’s tell a follower what to do next to learn more or to gain more information.  It creates more engagement and is key to conversions.

Automatic Responses

Facebook messenger allows your brand to set up automatic responses.  It allows you to bring in targeted sales.  It allows you to provide fast customer support to questions, as well as engage with potential customers.  Who wants to wait 24 hours to get an answer to a question, when you are ready to purchase based on the answer.  Don’t let sales fall through the cracks.

Paid Advertising

Facebook has targeted ads that you can set the audience parameters.  Demographics, locations, and interests can all be set.  They have an analytics feature so you can look at click-through rates, conversions, and sales.  By studying the metrics, you can optimize ad copy and position your ads at the right time and platform.

Take Your Social Media Strategy to The Next Level

Facebook can be a powerful advertising platform that will take your social media marketing strategy to the next level.  It is about understanding how to optimize and the features to show your brand’s personality.  At MaxAudience we help brands create strong social media campaigns that turn clicks into conversions.  If you need a strong strategy, give us a call and we can analyze your Facebook page as well as other areas to get you recognized.

 

LinkedIn Marketing Tips Every Business Should Know

LinkedIn is the world’s largest professional network, so having a strong strategy when it comes to tapping into it.  LinkedIn is a successful social media channel for establishing online connections and accelerating business growth.  Want to understand how to use LinkedIn marketing or if it is right for you?  This guide will help you decide and then how to use digital marketing strategies to make the most of it.

Marketing Efforts for B2B

LinkedIn marketing solutions are built to support businesses’ targeted marketing efforts.  B2B marketing is the most successful on this platform.  It is unrivaled when it comes to expanding professional networks and uncovering conversion opportunities.

The opportunities for businesses and professionals are vast and includes

  • Build a brand reputation
  • Increase market visibility
  • Build professional networks
  • Follow industry news, trends, and updates
  • Publish press releases and articles
  • Join highly trafficked groups
  • Gather valuable customer insights

Optimize Your LinkedIn Profile

The first step is about maximizing your Brands LinkedIn Profile.  It is about amplifying your presence.  You want to choose the best profile picture and banner for the business page.  The next step is the content that is on the page.  You want to customize headlines and write a powerful business description that includes relevant keywords.  Build your employees’ profile and customize a LinkedIn page URL.

You want to follow topic-based communities.  These are a great place to build connections with other professionals in the same industry or similar interests.  Within the groups, questions are asked and as an expert, you can then provide invaluable tips and information that will engage.

Content Marketing

Content Marketing is vital for any platform, including LinkedIn.  It is an effective LinkedIn marketing strategy that drives leads and builds online authority.  One successful approach to sharing meaningful content is to write a post with a catchy headline and image and some knowledge on a topic.  Share some brief content that is engaging with a link to the full blog post on your website.  Why?  The content will leave them wanting to learn more and they will then hit your website to get the rest.

If you are unsure what types of posts stick with content that addresses market concerns.  What questions do people interested in your services need help with?  By providing tips to help with pain points, they will be interested and follow.

LinkedIn Pulse

LinkedIn Pulse is an online news feed designed for members to share their content with their target audience.  If generated blog posts and other content from businesses and individuals looking to build their LinkedIn profile and expand their online reach.

A typical post has a 700-character limit for individuals and a 1,300-character limit for company posts, LinkedIn Articles do not have limits.  They can access an article from your company profile or through Google Search.  This specifically gives your brand more visibility and articles to be seen.

Collect and Give Recommendations

Reviews build your brand reputation.  Business pages with recommendations are 3 times more likely to get inquiries through LinkedIn search.  With this in mind, ask employees, associates, and clients to provide endorsements.  Don’t be afraid to ask for it if they have had a positive experience.  Not everyone thinks about LinkedIn reviews.

Advertising on LinkedIn

LinkedIn’s audience has twice the buying power of the average online user.  Its lead conversion rates are 3 times higher than other platforms.  There are several options for paid advertising, for example, sponsored updates, text ads, and sponsored InMail’s.  These ads allow you to deliver your message to a specific audience and direct traffic back to your company page.

InMail has built-in analytics to help you fine-tune your message.  Additionally, it is a powerful way to reach out to prospects and influencers in your audience.

Transform Your Business

LinkedIn is a marketing solution for companies to increase brand interaction and sell to other professionals.  Just like any social media marketing platform, the more active your business is on LinkedIn, the higher the chances of increasing conversions.

If you are still unsure about all of the features or just simply don’t have the time, partnering with a digital marketing agency will get you the reach and results you are looking for.  MaxAudience has been helping companies with their digital marketing strategies.  Let us help you create result-oriented LinkedIn solutions today.

 

The Social Media Marketing Strategy Build Your Brands Instagram Following

The goal of social media marketing is to take your brand to the next level.  Instagram is a powerful channel that can help build brand awareness and a loyal audience.  Here are some social media marketing strategies for building an engaged and growing following on Instagram.

Why Use Instagram?

Brands find that by using Instagram effectively they can

  • Reach out to potential customers and connect with them.
  • Nurture relationships with existing customers.
  • Work the potentials through the sales funnel.

The First Step Who is Your Audience?

Before we go into depth about how to increase followers, content, and details.  It is important to understand who your target audience is.  AS a digital marketing agency this is the step where we work with our clients to determine the demographic of people that are most interested in the product or service.  You want them to relate to your posts, the tone, the content, and the images.

Posting Times

Getting your content seen by as many people as possible is important with Instagram marketing.  You want the exposure, but you want comments, shares that lead to more followers.  While there are many places that give the global best times to post it will take a little time to find what times your audience prefers.

Check your Instagram insights feature, and it will give you information about your audience.  You will be able to see what days and times they are on, age range, gender, and location.  Once you look at the stats, it will let you know when your followers are online so that you can post at the same time.

Consistency and Relevant Content

As a brand, you need to post consistently on social media, so that you stay top of mind, and they understand the brand better.  Not only is it about creating consistent content, but it also needs to be relevant content.  You want to give your followers valuable content.  This increases the chance of them sharing your content with their followers.  The strategy is about balancing between gaining new followers and retaining your existing ones too.

Social Media Hashtags

Leveraging the power of social media hashtags partners with relevant and consistent content.  Using relevant hashtags makes it easy for your target audience to find your content.  The goal with hashtags is not to go crazy but use pertinent hashtags that will reach new people.  When done correctly, it can get your brand lots of exposure.

The hashtags should describe what your brand is about and resonate with what your target audience is searching for.  Doing keyword research is important to do before just posting anything.  There are several types of hashtags that you want to research, trending, popular, branded, and location hashtags.

  • Trending – You may want to add trending hashtags to your content from time to time, to not only gain followers but to show you are current. It is best to use trending hashtags that are in your niche, not just to be trendy and have nothing to do with your brand.
  • Popular – These hashtags don’t always make a difference in how your content ranks on Instagram. They are hard to leverage because there is so much competition.
  • Branded – This is when you use the name of your brand or company. Companies use branded hashtags, over 70% of Instagram hashtags are branded.
  • Location – If you are targeting local customers to your business then geotags are a must.

Engage with Your Followers

With any good social media marketing strategy, you must remember to engage with your audience.  You will need to have a system to answer questions on your posts.  If they comment, you want to reply within a reasonable amount of time.  Brands that have the best followings are ones that care about their audience.  This is not something that can be bought.  The connection is where you gain their trust.

It’s Time to Start

Building your following on Instagram will not happen overnight, however, by utilizing the tools you will be able to grow your brand and gain a real audience.  Start with these tips and then incorporate others like influencers, giveaways, and videos.

If you are overwhelmed or still not sure about all the points mentioned in this article, then you may want to consider working with a digital advertising agency that has a proven track record in social media marketing.

Facebook Offers New Local Advertising Option

The marketing emails hit inboxes throughout the country this morning, as Facebook announces the launch of a Local Ad service. This is part of what the company is terming ‘the local awareness objective’. It is aimed specifically at those groups and organizations operating brick and mortar operations, and those providing services to a local audience. They are considering it the most effective manner of reaching out to a local niche online, arguing that the companies utilizing the service will have access to huge audiences for a very small budget. Furthermore, integration of a ‘get directions’ option allows the Facebook user to receive detailed instructions on how to get from his or her current location to the advertised company.

It appears to be very straightforward, providing a very smooth, user-friendly experience. Choose a budget, upload a photo, and write up a short, enticing message and you are on your way to great local advertising.

The aspect of this local approach to social advertising that we really appreciate is the fact that is focuses more on reach and less on clicks. Though the click through rate will remain an important metric for the vast majority of social marketing campaigns, in this case, the advertising is more about basic exposure. The more times a person within your local niche sees you ad, the more likely he or she is to recognize your brand when in need of a product or service that you have to offer. In the service description, Facebook representatives suggest:

99% of the people who saw a Facebook ad, and then bought the product in the store didn’t click on the ad

It makes sense. With Facebook placing so much emphasis on reach, as opposed to CTR, companies will have the opportunity to focus more attention on brand awareness, which is more important for those who are hoping to improve in-store sales with online advertising.

How to Use Influencers in Your Social Media Marketing Strategy

Social media marketing is about creating trust and personal connections with your followers.  Social media marketing and branding fall hand in hand.  Branding is about speaking your audience’s language, choosing the best platforms for your products, and where your target audience is.  This is where social media influencers come in, they connect with their audience and they have the trust of their followers.

Influencer marketing is a great way to help you reach new audiences, create brand awareness, and boost your ROI and bottom line.

What is Influencer Marketing?

Influencer marketing is a strategy that brands use to promote their products and services by partnering with social media users or bloggers.  Influencers have a large audience that engages with them and values their opinion.  Brands can tap into their network, build credibility, and drive sales.

Celebrities are a great example of this when a celebrity is wearing or using a brand or product it becomes a hot commodity.  However, there are a number of influencers of all sizes online and throughout niches that a business can work with.

The Benefits of Partnering with an Influencer

Think of influencers as word-of-mouth marketing online.  These are just some benefits by using influencers as part of your social media marketing strategy.

  • Reach a bigger audience
  • Build trust for your brand
  • Grow your social following
  • Increase site traffic
  • Get more leads
  • Drive sales

First Develop Measurable Goals

Before contacting influencers, you want to approach this social media marketing strategy with a plan.  Are you trying to grow your audience in a specific region or demographic?  Are you trying to promote a specific product?  Who Is your target?

Measurable goals will help both you and your influencer tailor your approaches.  It will also help you define what influencers will be best for your strategy.  Not all influencers offer the same audience, and there are different levels of influencers.

  • Mega Influencer – With more than 1 million followers, these are typically celebrities who are famous without social media.
  • Macro Influencer – There following in between 100,000 and 1 million. They have often gained their following through social media.  They typically specialize in a specific product area.
  • Micro-Influencer – They have fewer than 100,000 followers but are highly engaged and when they recommend their followers are going to follow.
  • Nano Influencer – With less than 5,000 followers, but they have a higher-user engagement like Micro-influencers. This category is down to earth relatable content.

Depending on your goals, and your budget, you will need to take into account which level of influence fits with your brand, and product or service.

How to Find Influencers

Once you have figured out the details of your marketing plan and the king of influencer that will best fit your strategy, you can use a service.  There are many influencer databases that can help you find social media influencers in specific niches.

Many brands also look to see if they have loyal customers that are posting on their social media already.  Then they check to see if there are influencers who are tagging them and loving their product.

Collaboration and Maintaining the Relationship

There are many details within the budget and pricing per engagement post, videos, content, and how often.  These are all varied depending on the influencers that you are hiring and the products or services that you are promoting.  The specifics will vary.  However, it is all about maintaining these relationships with the influencers.  If you are still unsure about your social media marketing plan and if an influencer strategy will work for your brand, contact us today.  We are ready to help you boost your ROI and increase your bottom line.