5 Steps to Creating Effective Display Campaigns
There are over three billion internet users in the world; three billion people who turn to their screens for information, entertainment, communication; and three billion people who use this medium to connect with their favorite brands make product decisions. Display advertising utilizes text, images, audio, and video to help those brands reach out and grab their audience’s attention.
They need all the help they can get. The average person has over 5,000 brand exposures each day (including advertisements, logos, labeling, etc.) Of those, 363 are ads. And of those 363 ads, how many does the average person really notice? How many resonate with them, or at least make an impression? Twelve. Is your message among them?