PORTFOLIO

Finance of America Reverse

Social Media Marketing / Landing Page Design

Finance of America Reverse needed a well-constructed social media strategy using Facebook content marketing posts to generate interest and engagement and reverse mortgage leads generated from Facebook advertising. Of course, they also needed landing pages for the campaign that effectively helped turn interested viewers into leads.

The results have been a significant increase in Reach, Page Followers, Page Views, Post Engagements, and Page Likes. However, the most important result has been actionable Leads.

From the client:

“We spent $40,000 last year on Facebook advertising and only received 2 leads. Once we signed up with you, we spent $4,000 in one month and received over 20 leads! Why didn’t we call you sooner?! ”
-Steven

Results

  • Increased landing page conversions by 45% from June to August

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