Website Design Tips from a Digital Marketing Agency

Having a strong website that gives the best user experience is critical in the success of your business.  Whether your company is new, or you have been in business for a while and it’s time for a refresh, there are several key components to having a strong presence. As a digital marketing agency, we are often contacted by businesses to design or review a website and give them website design tips.

Brand Strategy

Your website is a reflection of your brand strategy bad more than just having a logo on it.  A website can be broken into a few components, brand, content, technology, and design.  A brand is the one that unites all the components.  It ensures that the website, achieving goals, and looks are all in unison.

First up, the site should be uncluttered.  A busy website is overwhelming to a visitor and if you have pop-ups no matter if it’s an ad or subscription or a chatbox, it should be on the side and not interfere with the main text page.

The Basics of Website Content

The content should have value.  It should explain to your potential customers how your business can help them with a problem.  You also want to educate on your website, give tips, or usable information.  The content should be relevant and updated periodically.  When you update the website design, it gives it a fresh look.

Another thing to keep in mind is that you want the content to read well.  While keywords should be used within the content, it is not about stuffing them.  As obvious as it will be to a visitor it is also obvious to Google as well.  Visitors will not stay on a website that does not have interesting well-read content.

Word count while there are many different opinions on the best word count numbers, one that we always tell clients is to have a minimum of 300 words.  Why do you ask?  The Google algorithm looks at content and when you review your website, less than 300 words are not ranked.

Website Design

The content on each page is a mixture of images and text.  The rule of thumb is for every 100 words, you should have an image or video.  The images should be on your company, product, service, and staff.  Try to stay away from too many stock images.  In the beginning, it is understandable that you may not have many images of your own.  However, plan on adding original images in the future.  Remember that simple is best.

When it comes to navigation, you want it to be simple to find, easy to read, and makes sense to a visitor.  Visitors will not hunt for very long so if they can not find what they are looking for in under a minute then they will bounce.

Brand Reputation

Your website and everything on it affects your reputation, just like your social media image.  You want to include links to your social media within your website.  Keep in mind that a website is for many a first impression of your brand.  Do you like what you see?  Will visitors find it attractive, informative, and easy to navigate.  If the answer is yes, then you have created a fantastic website design.  If the answer is no, then it may be time to discuss things with a digital advertising agency.  There are other pieces when looking at your website and that is making sure that you have backlinks, external links, SEO all in place to get you the best ranking possible.  But start with these when looking at the website, because if your content, images, and customer experience are not in good standing than the others will not help keep visitors browsing.

7 Web Design Tips to Improve Your User Experience

Your website is the first impression that a prospective client gets about your brand.  Within 5 seconds can they determine what your company does?  Is your bounce rate high?  The content should effectively communicate what you do, what problems you solve for them, and what step they need to take next. As a web design company in Carlsbad, we understand that start-ups and existing companies need to focus on the user experience across all devices and create content that will drive search results.  Here are 7 web design tips that will improve your user experience.

Plan

Create a plan before creating your website.  You want to think about the prospective buyer’s journey when they arrive at your website.  Does the content on the first page give them information and explain what your brand does?

Have a plan to take the customer through every step of the sales process.  From learning more, gaining more information, and finally a way to purchase.

Create an Easy Navigation Guide

Navigation is key when a prospect lands on your website.  If the interface is confusing, and it is difficult, they will leave your site as fast as they found it.  An easy to navigate website creates a better user experience.

If they want more information about a specific product or service, be sure that they can easily locate it.  Can they find places to contact you?  On many sites, there is only one way to contact, or they list it only in one place.  You want them to call, email, or fill out a form to get in touch.

Create the navigation guide as if you are a user who is looking for answers to a problem.  Have information, solutions, and a way to talk with customer service for personalized help.

Social Buttons: Follow and Share

You want to have social buttons so that your prospective and current clients can follow you on social media with a simple click.

Does your website have social share buttons?  If not, you are missing out on social media traffic that is generated by people who are reading your blog.  If you are creating engaging content, you want your readers to share with their followers.  Social share buttons should be on your blog page.  These buttons allow someone to share the page directly on their social media channel.

Implement Calls to Action (CTA)

A call to action (CTA) is copy that is designed to prompt an immediate response or sale.  It is the end part of an advertisement that tells your audience what they should do next.

When a prospective lands on your website, you need to be sure to provide them an option of what they can do next.  Do you want to offer them a downloadable whitepage, so they can learn more?  Ultimately, you want to help them solve their pain points.  In doing so, you will gain their confidence and trust ultimately leading them to the sale.

Choosing the Right Imagery

You want the images on your website to look genuine and connect with your brand.  Real photos are always more desirable than just a stock photo.  The photos need to connect with the content as they create outstanding visual design.

Mobile friendly

As a digital marketing agency in Carlsbad, when we design websites for our clients, we optimize their sites.  Your site needs to be mobile and tablet friendly.  Prospectives expect the content exactly like they would on a desktop or laptop.   Users will try to access your website from their phone, and if it is not simple to access, then they will visit a competitor’s site.  Responsive design is an element that every website needs.

Focus on SEO

You need to develop an online presence and with that a site that will get found.  Your SEO strategy will include keywords that your audience will search for.

Your content will need to include these keywords so that your website is ranking.  Avoid the pitfall of keyword stuffing.  The content needs to make sense as much as the keyword ranking.

Let Our Web Design Company in Carlsbad Help You

The best web designs have both beautiful responsive designs and user experience, in other words, they convert prospects into clients.  If your website design doesn’t power your business, it’s time for a change.

From fast, mobile-friendly designs that work on all platforms to awe-inspiring web experiences that connect what you do to a real value for your customers.  Let our web design company in Carlsbad take your company to the next level.

Is it Time for a Website Redesign or a New Site?

As a marketing agency we hear this all the time from amazing companies, I know I need to work on my website but; I am not sure I have the budget for it.  Or I don’t want to go through a new website development project. For many people, there is an attachment to the website even if it is not performing where it needs to be.  The question comes down to is it a website redesign or is it time for a completely new website?

Top 3 Biggest Issues

The three biggest issues we see as a digital marketing agency when looking at websites.

  • I love my company’s site but I can’t get it to……right.
  • Do we need a brand new site from scratch?
  • Why doesn’t it bring in more leads and convert better?

First Impressions

Your website is your prospect’s first impression of your company.  What they see on your website gives them the first impression of your brand.  Your website and your social need to be in alignment.  It is also about having a consistent brand visually reinforcing your company into a visitor’s mind, providing a feeling of comfort, approval, and trust.  These positive feelings go a long way towards converting visitors into leads and leads into conversions.

User Experience

Creating a better user experience is crucial to a website’s success.  It is the experience that a prospect has when they are navigating the website.  Can they find everything easily?  If it takes them time to navigate, slow load times, or complicated, then they will go somewhere else.

If your website is guilty of these problems, then it is time to redesign the site map.  Think about the goal of your website and what action you want the prospect to complete.  You need to think about what they want.

Outdated Website that Doesn’t Work

An outdated website will not only be slow loading, but it will not work with mobile devices.  Studies have shown that 40% of online searchers will abandon a website that takes more than three seconds to load.  This is even more true for searches done on mobile devices.  If your website is not responsive, search engine ranking will diminish drastically.

How are the Conversion Rates?

Having potential customers find and interact with your website is great, but if those visitors are not converting, then there is a problem.  Websites that are not generating leads and conversions are missing key elements on the pages to help with the conversion process.  These key elements include clear call-to-actions (CTAs), social proof, and content that speaks to your target audience.  Each page of your website should have these elements.

Low conversion rated is a sign that your website needs a redesign.

Is Your Bounce Rate High?

If your website has a high bounce rate, then you need to take notice.  A bounce rate is calculated by the number of visitors who visit your site and then left without viewing another page.  While it is common that you have a page with a higher bounce rate than others, you need to look if it is one page or the whole site.  One page could be caused by slow load speed, bad content, a bad user experience, or something else.  This one page will just need a website redesign.  However, if it is multiple pages or the entire website, then you will need a complete redesign or a new website altogether.

Analyze the Data and the Answer Will Come

Once you begin to analyze and look at the data of your website along with what are potential customers doing once they find your website, the answer will become clear.  Most times a website redesign may be all that you need and fine-tuning what you already have.  However, if your company is rebranding, then a new website will need to be created to get you the business to increase your bottom line.

How to Choose the Best Website Design Firm Carlsbad

Before choosing a web design firm Carlsbad, it is extremely important to know the markings of a good agency partner. When you do not have this knowledge, there is a risk that you will choose the wrong agency, and this could result in a significant loss of time and money.

You and your business could lose a lot if you are not careful when choosing a website design company. Fortunately, keeping a few important things in mind can help you find the best one for your business.

Tips for Choosing the Right Web Design

Here are a few tips to keep in mind to make sure that you choose the best website design agency Carlsbad for your business.

Know Your Budget

Before checking out web design firms, the first thing you need to do is set a budget for the project. It can be anything from unlimited funding to working on a shoestring, but bear in mind that you should have a number on paper before you begin talking to different companies. In addition to this, it is important to set the flexibility of your budget to ensure that you can accommodate upsells.

Research Pricing

After setting your budget, the next step is to research the pricing of different agencies. Keep in mind that this can be quite time-consuming, especially for companies that offer different packages or services that are not packaged.

You need to find out what you can afford and how your business can improve – this is a critical part of the partnership process. If you do not do your homework properly, you could end up wasting a significant amount of money on services you do not need.

Look at Past Clients

Every established web design firm Carlsbad will have previous clients. To know what to expect from a certain firm, you should look at the work they have done for those companies.

You can ask for references and also check out review sites to find out what past clients have to say about the services they received. You can also check testimonials on the agencies’ websites.

Having a well-designed website for your business comes with many advantages. This is why it is important to choose the right website design agency Carlsbad.

To work with the leading web design agency, look no further than MaxAudience – the company that offers quality services at affordable rates. For more information, visit www.maxaudience.com or call today.

 

MaxAudience Offers Quality Web Design Carlsbad

A pretty face may not be enough in the real world, but it is certainly worth it online. The pretty face in question is your website design Carlsbad.

Yes, your web presence is of utmost importance in this digital world. Businesses are not restricted to brick and mortar offices anymore. They are reaching a global audience with their online presence.

We Care about Our Customers

Just having an effective website helps you get across to millions of people that wouldn’t find you if you were sitting in your office. This is why having effective web design Carlsbad is vital for succeeding in business today.

Building a proper website that drives leads is easier said than done. Several studies have found that visitors to a website have a very short attention span, so if your site doesn’t load in three seconds or less, they leave.

You also risk losing and putting off visitors if you have an outdated web design, an unresponsive interface, and irrelevant content. It might sound like a lot of work, but it is imperative for a website that actually moves the needle.

If that freaks you out, don’t worry. When you are busy running a business, it’s almost impossible to find time to work on your website.

Our Purpose

This is why web design companies exist, to make sure your website is top notch. Web design Carlsbad from MaxAudience does exactly what the name suggests – get you across to the maximum audience.

MaxAudience blends creativity with technology to create a website that’s customized to your needs. It doesn’t just look stylish and eye-catching, but also delivers a powerful performance that makes visitors stay and come back for more.

A web design Carlsbad agency can care of your website needs. With a professional web design firm by your side, you no longer have to worry about wasting time trying to design your website.

Fantastic Results

Websites designed by MaxAudience are fast, responsive, gorgeous, and hook visitors at the first glance. From a business website to an ecommerce site, MaxAudience has experts working on all kinds of web design Carlsbad.

Whether you want to upgrade your existing site or create one from scratch, MaxAudience offers a wide range of solutions to suit your needs. All you have to do is get in touch with MaxAudience and let them take care of the rest.

 

Website Design San Diego – Start Promoting Your Business Online

Promoting your brand online on the internet and expanding its reach to a wider audience requires that you build a website to represent your business. A website is not just about selling things online or increasing the number of customers. It is now a symbol of credibility for your business. Customers tend to Google search your name before they even think about dealing with you. Website makes your business look legitimate. You should look for a company that can handle website design San Diego.

Now, when you decide to get a website, you can also add functionalities to it that may assist your business in various ways.

A company that does website design San Diego can help you create an e-commerce platform for selling your products online. You can get an online payment gateway to provide card payment facilities to your end user, or you could have database management features to help keep your records safe and accessible at anytime on your website’s admin panel.

Get Website Optimized for Your Business Needs at a Web Agency San Diego

Clients often find it confusing to determine the best hosting plans, and website features that would best serve their business.

Website development is always changing. There are always new plugins in the market that can give an edge to your website online, and pack it with remarkable features.

A website that is optimized for your specific requirements would have the core functionalities that you need, a descriptive and well structured layout is appealing to the online customers.

Website design Company San Diego designs layouts that are perfectly express the information about your brand and are also appealing to the visitors.

Clumsy designs can be a major turn off to the website viewers. Your website needs not only be informative and concise but should also be attractive.

Besides it should run flawlessly on all devices; Smartphone, tablets and large screen desktops.

SEO Friendly Website to Draw Maximum Traffic to your Pages

A website which is not visible to Google search engine is not going to be useful.

There are ways to improve its visibility through the content you upload on the website and by means of SMM.

It should load fast on the browser; hence it should have minimal coding and compressed image files. Our company can handle website design San Diego to get you a website optimized for search engines.

We are recognized as a Top Website Design Company on DesignRush.

Responsive Website Design (RWD) is Mandatory Now

Google’s latest algorithm update puts emphasis on Responsive Website Design and websites without it are suffering dramatically. Responsive design is a modern approach to design that ensures that your content is readable no matter what device the user is using. Check out the MaxAudience RWD InfoGraphic and learn all about it:

Responsive Web Design Infographic by MaxAudience

Search Engine Optimization – A Two Decade Evolution

From the very first website launched, to now approaching the end of 2015, SEO has come a long way. Knowing our history helps us predict the future and helps steer our companies to be the innovators of our niche and blow away the competition. Continue reading “Search Engine Optimization – A Two Decade Evolution”