A Great Web Design Will Increase Sales

Your website needs to not only bring in online leads, but it needs to convert visitors to leads and sales.  With some key web design details, your website can improve your conversion rates and ultimately improve your bottom line.

Visitors are not always ready to buy once they land on a website.  However, with exceptional design, navigation, and content, it can engage the visitors and lead them down the sales funnel to convert into clients.

Shift in Consumer Behavior

More than ever, people are relying on websites to fulfill their needs.  The global shift in consumer behavior means that websites for products and services need to be optimized and give the best customer experience.

First Impressions

Google averages 40,000 search queries every second.  This means that your website SEO strategy needs to be strong.

First impressions are everything, and your website only has a few seconds to make one.  A user will form an opinion about your site initially on the loading speed and the design first.  A poorly designed website will affect your bounce rate.

After making an excellent first impression, your web design must leave a lasting impression to gain your audience’s trust and encourage them to engage further with your brand.

Navigation

When a visitor comes to your website, it is because they have a problem that they need a solution for.  Your navigation bar must provide the answers to their questions and be easy to find.  Good site navigation will anchor visitors through the main menu, provide seamless internal linking, and not have too many steps.

Visual Hierarchy

One of the most important design tips is to make sure the important features of your website are the most eye-catching.  The use of bold fonts, larger text sizes, bright colors giving visual cues, and what is most important.

Improve Sales

There are many best practices in web design that will convert a visitor into a lead and then into a paying customer.

  • Contact Forms – Have a collect information form to contact your leads. It should be a short form so as not to turn off the visitor, and they will fill it out quickly.
  • Clear Call-To-Action (CTA) – A CTA button is an actionable step towards a conversion. The button should be enticing and strategically placed to make visitors click through to the next step in their purchase decision.
  • Fast Loading – Users expect a loading time of 2 seconds, which means you need a fast and reliable hosting service. Also, make sure your images and content are optimized for speed.
  • Mobile – Mobile traffic accounts for a large percentage of web traffic. So, you want to make sure that your site is responsive and optimized so that it is readable on a mobile or tablet device.
  • Social Proof – You want to showcase your brand’s credibility and trustworthiness. These include client testimonials, awards, partnerships, and other social proof.  This will build trust and giving new customers confidence in your brand.
  • Continuous A/B Testing – Specific execution on your website is an important step in optimizing for conversions. A/B test every design element to determine the version that delivers the best results.

Digital Marketing Strategies That Convert

Investing in your website design will increase sales.  The MaxAudience team understands web design, SEO, and creating digital marketing strategies that will improve your conversions.  We have proven techniques that have given our clients successful results.

How to Create a Successful Ecommerce Site

For any e-commerce site to be successful, it needs to be well designed and integrated. The website design that goes behind an ecommerce site is often a complicated process.

Figuring out what works and what doesn’t is one of the main parts of the process. This is often a trial and error, and websites have to taste failure and disappointment the first few times to be able to determine the key to a successful design.

Because people cannot get the same experience in online shopping as they get when they walk into a physical store, the ecommerce site should be able to give every visitor something very close to that experience.

This is why to promote the business building the e-commerce site is one of the stepping stones to success.

The following are five of the key considerations in creating a successful ecommerce website:

The right platform

There are various e-commerce platforms available but the choice should depend on the kind of content your website will have if your website will be product heavy with the focus on conversions your platform will be entirely different from content heavy websites.

Integration

For website design to be successful it needs to be coded and developed the right way. Very often, when multiple developers co-ordinate on the same project, conflicting opinions and decision result in a site that isn’t well integrated.

That is why it is highly essential to find developers who plan ahead and co-ordinate effectively to make a project successful. Because an online store is completely web based the website design has to be top notch in order to result in conversions.

Goal

Every e-commerce site should have a goal. Is it digital marketing? Is it sales and conversions? Determining the goal will help ecommerce retailers decide the right design and layout of the website. The layout should also be in sync with the products, services and the basic theme of the company.

Flexibility

Every piece of technology goes through upgrades every few years. The coding of the website should be flexible enough for changes or alterations whenever needed. Without this flexibility the website will soon become outdated and start to malfunction.

Attractive design

The website design should be functional but should also be attractive at the same time. Therefore, hiring a website design agency like Maxaudience boosts the efficiency and success of an eCommerce site.

5 Website Design Strategies to Get Your Brand Noticed

A website is your brands calling card.  While all brands have a website these days, having an outdated site will not get you the conversions.  It also will not get you ranked on Google.  A website is more than looking pretty, it is an interface that serves a function.  Here are 5 website design strategies to improve your brand’s website.

User Experience (UX)

What makes for good user experience is a design that revolves around the users’ needs and problems.  There are several factors that can help you improve your user experience.  Here is a list:

  • Value– Does your content, service, or product make their time spent on the website worthwhile?
  • Findable– Is your website easily navigatable?
  • Usability – Is your website easy to use?
  • Usefulness– Does your website satisfies users’ requirements?
  • Desirable– Does your brand strike an emotional chord with the user?
  • Accessible– Can people with any abilities access your website?
  • Credible– Does your brand identity, content, and/or service builds trust and belief of the user?

Quality Content

You may have heard the phrase content is king, we say that all the time.  However, it is true!

Creating content on a regular basis that is useful and relevant to your audience drives traffic.  It is not only the content on your blog, social media, email marketing, it is the content on each page.

Effective Mobile Experience

Half of Google’s searches are performed on a mobile device.  How does your site look on a smartphone, tablet, or iPad?  Mobile users are very goal-oriented.  They expect to be able to get what they need, immediately.

The user should be able to easily navigate the website to find what they are looking for.  Keep the menus short and sweet, keep it shortlists of options.  Versus, extensive menus that they have to scroll down.  Avoid users having to horizontally scroll, they do not want to pinch, content to read it all.  It also may negatively affect search rankings.

Calls to Action

A website needs to not just be a beautiful-looking site.  It needs to convert visitors into customers.  An effective way to do this is by integrating calls-to-action (CTA).  CTA’s can be used to collect email addresses to send them newsletters, or to download a white paper.

The most important part of a CTA is to offer people value in exchange for providing contact information.  Effective CTA’s will also be prominent, available on every page of a website with easy-to-understand instructions.

Improve SEO

Search engine optimization (SEO) is important to get search engine rankings.  The higher the search ranking, the more relevant users visit your website.  Google uses a variety of methods to analyze the rankings as well as it continuously changes.  This is why it may be worthwhile to hire an agency to help keep your site’s SEO up to standards.

Successful SEO will focus on keywords.  Keywords are the search terms that define what your content is about.  In terms of SEO, they are the words and phrases that searchers enter into search engines.  The content should have the keywords on each and every page.

 

Tips for Creating a Landing Page that Gets Conversions

If your goal is to increase sales and attract new customers, then it is time to focus on your landing pages.  Landing pages are a valuable tool in lead generation.  Improve your digital marketing strategy by creating a strong landing page.

What is a Landing Page?

A landing page in digital marketing is the page that your visitors land on after they click a link from an email, social post, or an ad on another page.  This page is created to provide the user with important information, to get them interested, and to encourage them to take a specific action.  It is one specific call to action.

The landing page focus is to get the visitor to register, place an order, email newsletter sign up, call the office, etc.  It is an excellent tool to increase SEO.

A Landing Page is Not Your Home Page

The purpose of a landing page is different than your homepage.  The main task of the landing page is to attract as many customers as possible who might be interested in your offer, who want to learn more about the product or service and get them into your sales funnel. A homepage is your storefront, a virtual business card.  Its primary objective is to leave a positive impression and encourage site visitors to explore other webpages to get the information they are looking for.

Landing Pages and SEO

Quality landing pages are great for SEO.  A landing page offers a unique resource experience to target customers in exchange for their contact information.  It allows you to capture leads for existing and future marketing campaigns.

A landing page is an integral part of your online marketing campaigns.  It makes it easier to track and analyze your page visitor’s online behavior.  And more importantly, it allows you to modify your marketing campaign to optimize the user experience.

Best Practices for a Landing Page

  • Speed – You want the landing page to load in 3 seconds or less. The longer it takes, the more impatient the user will get and they will not stick around.
  • Clear and Concise – The content needs to be clear, they should know what the topic is about and what they will get for filling out the information.
  • Design – Beautiful Headings and Subheadings, optimizing the call to action in appealing colors. You want the landing page to look good while representing your brand aesthetics.
  • Compelling Headline – The headline of your landing page can either create or destroy the entire page. It needs to give a benefit to the user.
  • Integrate with Social Media – Social media presence is important. By having your landing page integrated is a great way to connect.  Have share buttons that let the user re-post the landing page and get you more visibility.
  • Social Proof – Include testimonials and reviews on your landing page. Only share social proof that is relevant to your buyer persona.
  • CTA – The best call to actions create a sense of urgency, they are giving something amazing to the visitor. They also need to be very clear and in a legible font.  Keep the CTA to three to five words.

A Strong Landing Page Will Improve Business

A professional landing page is one of the most effective ways to quickly sell a product or service.  It’s a powerful marketing platform.  When a company uses landing pages effectively, they will immediately see an improvement in traffic and conversions.  Not sure where to start?  MaxAudience has you covered.  We have a team of specialists that can help you get the results you desire.  Contact us today and let us help you get your landing page converting leads.

Tips to Improve Your Website Design

Within 5 seconds of landing on your website, can your visitors determine what your company does?  Can users easily navigate on your website?  Do you have an extremely high bounce rate?  If you are answering no to any of these questions, it is time to take a good look and figure out what improvements you need with your website design.

Review, Clean Up and Remove

There are elements on your website that are going to detract from the message that you are conveying.  Complicated animations, stocky website images, too much, or too little clear content.  This should be done with short, powerful sections of content and applicable photographs/icons that are sectioned off by clear and concise headers.

Depending on how long you have had your website, you may have a few pages or links that aren’t working.  Evaluate whether your site has broken pages.  You may be surprised to find previously high performing landing pages that are unpublished or website pages that are improperly linked.

Improve Customer Experience with Navigation

When designing your website navigation is key, it is the map that shows visitors where to go.  If it is confusing and they can’t find what they are looking for, then they leave.

Some keys to look at are streamlined content, navigation hierarchy, responsive design, and is it mobile-friendly.  If your website is not mobile-friendly, then you need to work on that immediately.  Studies have shown that most people will find a website from a mobile device.  This also includes viewing your website design on a tablet.

Best Images for Website Design

Not every image is going to fit with your companies’ message.  Just because a stock website has the image for you to use doesn’t mean that it is the right fit.  Using real images is always best.  A visitor can usually tell, especially if it is a popular one that other companies use.

If using real images is not an option, then you need to take the time to find the best stock images that match your content, your colors, your brand.

Implement Calls to Action (CTA)

Once a visitor gets to your site, do they know what to do next?  If you don’t provide them with some sort of direction, they will probably leave.

Call to action buttons are the way you can tell the user what to do next.  You should give them multiple calls to action throughout the website.  The one that is most used is the setup appointment or consultation.  However, they may not be ready to be at the end of the sales funnel.  You want to have CTA buttons that give them whitepapers to download or to get more information.  Things like a newsletter or receive emails when new promotions are available buttons.  You want them to get materials and information so that see you can help them with their pain points, not just sell them.  Make them feel comfortable and see your business as an expert.

White Space is Your Friend

Whitespace is a design element that helps readability and to break up a page.  Although extra space may seem wasted, it is actually responsible for readability and content prioritization.  It is an important part of the design process and positioning key elements of design.

If your site is lacking whitespace, look at the content.  Is it properly grouped?  Look at the images and content.  Are they too close together and taking away from one another?

Website Design Tips from a Digital Marketing Agency

Having a strong website that gives the best user experience is critical in the success of your business.  Whether your company is new, or you have been in business for a while and it’s time for a refresh, there are several key components to having a strong presence. As a digital marketing agency, we are often contacted by businesses to design or review a website and give them website design tips.

Brand Strategy

Your website is a reflection of your brand strategy bad more than just having a logo on it.  A website can be broken into a few components, brand, content, technology, and design.  A brand is the one that unites all the components.  It ensures that the website, achieving goals, and looks are all in unison.

First up, the site should be uncluttered.  A busy website is overwhelming to a visitor and if you have pop-ups no matter if it’s an ad or subscription or a chatbox, it should be on the side and not interfere with the main text page.

The Basics of Website Content

The content should have value.  It should explain to your potential customers how your business can help them with a problem.  You also want to educate on your website, give tips, or usable information.  The content should be relevant and updated periodically.  When you update the website design, it gives it a fresh look.

Another thing to keep in mind is that you want the content to read well.  While keywords should be used within the content, it is not about stuffing them.  As obvious as it will be to a visitor it is also obvious to Google as well.  Visitors will not stay on a website that does not have interesting well-read content.

Word count while there are many different opinions on the best word count numbers, one that we always tell clients is to have a minimum of 300 words.  Why do you ask?  The Google algorithm looks at content and when you review your website, less than 300 words are not ranked.

Website Design

The content on each page is a mixture of images and text.  The rule of thumb is for every 100 words, you should have an image or video.  The images should be on your company, product, service, and staff.  Try to stay away from too many stock images.  In the beginning, it is understandable that you may not have many images of your own.  However, plan on adding original images in the future.  Remember that simple is best.

When it comes to navigation, you want it to be simple to find, easy to read, and makes sense to a visitor.  Visitors will not hunt for very long so if they can not find what they are looking for in under a minute then they will bounce.

Brand Reputation

Your website and everything on it affects your reputation, just like your social media image.  You want to include links to your social media within your website.  Keep in mind that a website is for many a first impression of your brand.  Do you like what you see?  Will visitors find it attractive, informative, and easy to navigate.  If the answer is yes, then you have created a fantastic website design.  If the answer is no, then it may be time to discuss things with a digital advertising agency.  There are other pieces when looking at your website and that is making sure that you have backlinks, external links, SEO all in place to get you the best ranking possible.  But start with these when looking at the website, because if your content, images, and customer experience are not in good standing than the others will not help keep visitors browsing.

7 Web Design Tips to Improve Your User Experience

Your website is the first impression that a prospective client gets about your brand.  Within 5 seconds can they determine what your company does?  Is your bounce rate high?  The content should effectively communicate what you do, what problems you solve for them, and what step they need to take next. As a web design company in Carlsbad, we understand that start-ups and existing companies need to focus on the user experience across all devices and create content that will drive search results.  Here are 7 web design tips that will improve your user experience.

Plan

Create a plan before creating your website.  You want to think about the prospective buyer’s journey when they arrive at your website.  Does the content on the first page give them information and explain what your brand does?

Have a plan to take the customer through every step of the sales process.  From learning more, gaining more information, and finally a way to purchase.

Create an Easy Navigation Guide

Navigation is key when a prospect lands on your website.  If the interface is confusing, and it is difficult, they will leave your site as fast as they found it.  An easy to navigate website creates a better user experience.

If they want more information about a specific product or service, be sure that they can easily locate it.  Can they find places to contact you?  On many sites, there is only one way to contact, or they list it only in one place.  You want them to call, email, or fill out a form to get in touch.

Create the navigation guide as if you are a user who is looking for answers to a problem.  Have information, solutions, and a way to talk with customer service for personalized help.

Social Buttons: Follow and Share

You want to have social buttons so that your prospective and current clients can follow you on social media with a simple click.

Does your website have social share buttons?  If not, you are missing out on social media traffic that is generated by people who are reading your blog.  If you are creating engaging content, you want your readers to share with their followers.  Social share buttons should be on your blog page.  These buttons allow someone to share the page directly on their social media channel.

Implement Calls to Action (CTA)

A call to action (CTA) is copy that is designed to prompt an immediate response or sale.  It is the end part of an advertisement that tells your audience what they should do next.

When a prospective lands on your website, you need to be sure to provide them an option of what they can do next.  Do you want to offer them a downloadable whitepage, so they can learn more?  Ultimately, you want to help them solve their pain points.  In doing so, you will gain their confidence and trust ultimately leading them to the sale.

Choosing the Right Imagery

You want the images on your website to look genuine and connect with your brand.  Real photos are always more desirable than just a stock photo.  The photos need to connect with the content as they create outstanding visual design.

Mobile friendly

As a digital marketing agency in Carlsbad, when we design websites for our clients, we optimize their sites.  Your site needs to be mobile and tablet friendly.  Prospectives expect the content exactly like they would on a desktop or laptop.   Users will try to access your website from their phone, and if it is not simple to access, then they will visit a competitor’s site.  Responsive design is an element that every website needs.

Focus on SEO

You need to develop an online presence and with that a site that will get found.  Your SEO strategy will include keywords that your audience will search for.

Your content will need to include these keywords so that your website is ranking.  Avoid the pitfall of keyword stuffing.  The content needs to make sense as much as the keyword ranking.

Let Our Web Design Company in Carlsbad Help You

The best web designs have both beautiful responsive designs and user experience, in other words, they convert prospects into clients.  If your website design doesn’t power your business, it’s time for a change.

From fast, mobile-friendly designs that work on all platforms to awe-inspiring web experiences that connect what you do to a real value for your customers.  Let our web design company in Carlsbad take your company to the next level.

Is it Time for a Website Redesign or a New Site?

As a marketing agency we hear this all the time from amazing companies, I know I need to work on my website but; I am not sure I have the budget for it.  Or I don’t want to go through a new website development project. For many people, there is an attachment to the website even if it is not performing where it needs to be.  The question comes down to is it a website redesign or is it time for a completely new website?

Top 3 Biggest Issues

The three biggest issues we see as a digital marketing agency when looking at websites.

  • I love my company’s site but I can’t get it to……right.
  • Do we need a brand new site from scratch?
  • Why doesn’t it bring in more leads and convert better?

First Impressions

Your website is your prospect’s first impression of your company.  What they see on your website gives them the first impression of your brand.  Your website and your social need to be in alignment.  It is also about having a consistent brand visually reinforcing your company into a visitor’s mind, providing a feeling of comfort, approval, and trust.  These positive feelings go a long way towards converting visitors into leads and leads into conversions.

User Experience

Creating a better user experience is crucial to a website’s success.  It is the experience that a prospect has when they are navigating the website.  Can they find everything easily?  If it takes them time to navigate, slow load times, or complicated, then they will go somewhere else.

If your website is guilty of these problems, then it is time to redesign the site map.  Think about the goal of your website and what action you want the prospect to complete.  You need to think about what they want.

Outdated Website that Doesn’t Work

An outdated website will not only be slow loading, but it will not work with mobile devices.  Studies have shown that 40% of online searchers will abandon a website that takes more than three seconds to load.  This is even more true for searches done on mobile devices.  If your website is not responsive, search engine ranking will diminish drastically.

How are the Conversion Rates?

Having potential customers find and interact with your website is great, but if those visitors are not converting, then there is a problem.  Websites that are not generating leads and conversions are missing key elements on the pages to help with the conversion process.  These key elements include clear call-to-actions (CTAs), social proof, and content that speaks to your target audience.  Each page of your website should have these elements.

Low conversion rated is a sign that your website needs a redesign.

Is Your Bounce Rate High?

If your website has a high bounce rate, then you need to take notice.  A bounce rate is calculated by the number of visitors who visit your site and then left without viewing another page.  While it is common that you have a page with a higher bounce rate than others, you need to look if it is one page or the whole site.  One page could be caused by slow load speed, bad content, a bad user experience, or something else.  This one page will just need a website redesign.  However, if it is multiple pages or the entire website, then you will need a complete redesign or a new website altogether.

Analyze the Data and the Answer Will Come

Once you begin to analyze and look at the data of your website along with what are potential customers doing once they find your website, the answer will become clear.  Most times a website redesign may be all that you need and fine-tuning what you already have.  However, if your company is rebranding, then a new website will need to be created to get you the business to increase your bottom line.