Website Design and Current Trends in 2021

Website design changes are often based on trends and changes within the digital environment.  Many experts are seeing that designers are trying to get to new heights of realism by blending digital and the real together in new ways.  Here is a look at some website design trends that will be huge in 2021.

Chatbots

We often see AI in websites in the form of chatbots.  Chatbots have been seen for a while and they offer visitors the chance to ask questions and make complaints without having to pick up a phone.  While many brands already have chatbots, there are still a ton that does not offer this feature.

Chatbots are not only going to be more common, the technology of chatbots will only increase as AI advances.  For eCommerce sites, chatbots are going to act more like a personal shopper to help visitors find products.

Colors That Are Easier on the Eyes

With the increase of digital in everything since the pandemic, people have been feeling eye strain after hours of staring at screens.  Web designers are taking this into account and rethinking color schemes that are easier on the eyes.

The schemes are taking a turn to soft color palettes, not as much black and white and more pastels, greens, blues, and warmer shades.  Not only are these choices softer on the eyes, but they also have relaxing and calming properties.  The trend is leaning towards comfort and less drama.

Social Movements and Environmental Issues

The internet only saw an increase in use with social aspects, conferences, and shopping in 2020.  This change meant that web designers needed to create more impactful designs, and many brands have decided that it is about resonating and connecting on impactful issues.

Virtues, brands’ voices, involvement in the world’s social and environmental issues have taken a strong space and brought to the forefront.  Brands are finding that consumers want to know what they stand for.  They are also seeing that images need to show true diversity in consumers.  The theme is about making sure the user experience appeals to a broad range and is impactful in a deeper way.

Questionnaires

When a visitor goes to a landing page, often called the onboarding process, the time spent on that page is critical of the user’s journey.  Previously landing pages had product or service descriptions and a call to action.  What brands are finding now is that questionnaires offer a more interactive experience for the visitor.  The experience is more engaging, and the visitor feels like they are understood better.  The bottom line they will take the call to action more seriously and give their information.

Improve Your User Experience

While all of these new trends may not appeal to your brand, it is a movement in stepping up your design game and bringing the design aspect to the customer experience.  If you are unsure how to improve your website, we can help.  MaxAudience has been helping brands with their messaging and design, and the team is ready to help you.  What are you waiting for?  Contact MaxAudience today!

Is it Time for a Website Re-Design?

Websites need to speak to your brand identity, mission, and values, they are your online calling card.  As your brand evolves, so must your website.  Bad websites will reduce your lead conversions, increase your bounce rate, and ultimately lose out on sales.  Whether your website needs a refresh or a re-design, it is a necessary step for your digital marketing strategy.

Understanding the Difference Between Refresh or Re-Design

A website refresh is when there are older images, content, or maybe older keywords are being used.  The site itself is user-friendly and great, it just needs some updating.

A website re-design is when the site is not easy to navigate, the pages are not accurate, you have major changes to products or services offered, the color scheme is out of date, and it is not a good representation of your brand today.

Why Invest in A Re-Design?

Websites are powerful tools and having a fast-loading impressive site that gives visitors what they are looking for will improve your bottom line.  Website redesigns boost organic search and reduce bounce rates.

A powerful working website only needs maintenance instead of a major overhaul, and in the end, the conversions pay for the redesign.

Questions to Help with Website Design

There are a series of questions that digital marketing agencies ask when learning about a client’s website.  These questions will help determine what needs to be changed with the redesign.  Look at your website with fresh eyes and then answer these questions.

  • Who is your target audience?
  • Why does someone come to your site?  What problems are they trying to solve?
  • Are the answers easy to find?
  • What are your most valuable pages?
  • What is the bounce rate on your site and pages?
  • Which pages get the most traffic?
  • Have you received complaints about the website or experience?

Navigation

Does your navigation make sense to someone who does not know much about your brand?  The home page is the first page a visitor lands on, does it have some quality information but not overwhelming amounts of information.  Is the navigation clearly marked and makes sense.  Navigation is something that can make or break a visitor.  If they can not get around the website, then they will leave.

Aesthetics – Visual Branding

The visuals tend to be thought of as the fun part.  Choosing colors, fonts, and images seems easy enough.  However, when choosing colors and fonts make sure that the color scheme is on target with your brand messaging.  There is a psychology behind colors and a graphic designer understands that it is not just about fun but also about meaning.

With website aesthetics comes the idea of not overloading pages with content and images but leaving white space for the visitor’s eye.

Content

Content is about giving quality information, using keywords in the content, and making sure that it reads well.  While having keywords is important for SEO, it is a balance of that and useful information.  Remember your website is a sales tool, that helps visitors make informed decisions about why your product or service will help them. 

The better your content is the high indexing the pages will have.  While you do not want to overwhelm a visitor, having very little content will not index well either.

Mobile Friendly

Websites are more often viewed on a mobile device than on a desktop, which is why you must design a website to be mobile-friendly.  The mobile design needs to be less cluttered than the full site.  The images will need to be scaled down along with any other assets.

Don’t Forget Speed

Slow websites encourage visitors to leave, which increases your bounce rate and brings your search engine rankings down.  A web design will include optimizing images, minimizing plugins, and permit browser caching.  All of these factors will improve a website’s loading time.  There is nothing worse than a beautifully crafted website that takes minutes to load.

There Is Still More To Do

Within the design, there are other factors that will need to be done before the site can go live and start bringing the clients in.  Once the site does go live, the work is not done, there will be adjustments and alterations to be made.  If you are unsure about your website or the work involved in a redesign, our team can help.  Let us help you beat out the competition.

Improve Conversions by Reducing Bounce Rates

Are you finding that your bounce rate is high?  You are not alone.  High bounce rates are the most common problem that businesses find when it comes to low conversion rates.  The good news is there are many adjustments that you can make easily to change bounce rates.

What is a Bounce Rate?

A bounce is a single-page session on your website and then the visitor leaves.  A bounce rate is the percentage of viewers that leave your site after only viewing one page.  The lower the bounce rate, the higher your conversions should be.  It also means that your website is engaging customers and converting them.

Google Analytics will show you details so that you can see which pages and how long they were there.

The general goal when looking at your bounce rate is to have a bounce rate that is less than 40%.  If your bounce rate is over 90% or under 20% then that indicates that there is an error somewhere in the tracking.  Most websites are somewhere between the 41 to 51% range.

Why Do Visitors Leave Your Site?

There are a few reasons why visitors bounce so fast, and in some cases, it can be a quick fix.

  • Mobile-Friendly – This is a common problem, the page is not geared to be mobile-friendly. Most searches are from a phone or tablet, make sure your site looks good on a smaller device.
  • Speed – A slow-loading website will make the visitor lose interest immediately.
  • User Experience – If the navigation is not easy, then visitors will leave because of poor user experience. Your site needs to be very clear.
  • Content – If the content on your page is not of quality, then it is time for a rewrite. Is it informative and giving quality information?  Do you have headers that break up the information?
  • Meta Descriptions – If your title tags and meta descriptions are not clear, visitors will come for one thing and then leave when they realize it is not what they are looking for. Look at your search engine listing to be sure it is accurate.
  • Call to Action is Unclear – Do you have a clear call-to-action on your page? If you do not have a clear call to action on every page, sometimes a visitor doesn’t know what the next step is.  Also, the placement of them is critical.

Audit your Site

Now that you understand why visitors leave, it is time to audit your site.  Start with the homepage and move through each page and look at it as a visitor would.  Think about your target audience and what pain points they have.  Does your website address these problems and offer solutions?

Compare your audit to the bounce rate analytics and see if your top pages are the ones that you found problems with.

Additional Things to Consider When Auditing Your Site

Consider adding videos to your landing pages and site.  Videos grab visitors’ attention and are an effective way to draw them in and present more about your brand than just an image.

Images are an effective website tool.  Are you using high-quality images that effectively showcase your products or services?  Original images speak louder than stock images.

Leave some white space on your pages.  Pages should not be overloaded with information and images.  A balance between content, images or videos, and blank space make for the best pages.

Get Professional Help

If you are stuck as to why your bounce rate is high, then it may be time to get a professional website audit.  At MaxAudience our team is trained in looking at websites and figuring out what we can do to help get you more conversions.  From graphics, content, web development, user experience, to speed, we understand how to get the most out of a digital experience and adjust a current website to make brands more money.  Contact us today so we can help you get more conversions and decrease your bounce rate.

Guide to Improving Your Websites SEO Rating

Creating quality content that people want to read will increase organic traffic and engage visitors.  By doing this, it will guide search engines to help understand what your website and business are all about.  If the content gives value, then visitors will stay longer on your page. When thinking about SEO strategies this is actually the first place to start, then you work on tying in keywords, links, title tags, meta descriptions, alt image text, and more.  If you do not have quality content, then the rest is not going to help you convert visitors into customers.

Keywords

Keywords are so important, not only is it about using the best ones, it is about where your keywords should be and how many times you use them.

The first step in keywords is doing your research. You want to find both short and long-tail keywords that are specific to your product or service.  Broad keywords will get you a lot of traffic, however, it will not be quality traffic.

Keywords need to be in the first 100 words of your content and evenly dispersed throughout the page.  You will want Headlines (H2, H3, H4) that have your keywords in them.

On-Page Optimization

On-page optimization is an important part of SEO, however, it often gets overlooked.  These components include the title tag, meta description, alt image text.

A page title or title tag should be concise and clear.  It will include your keyword and can only be between 50 and 60 characters.

The meta description is a little longer and will have more information to entice someone to want to click on your page.  It should include your keyword and relevant keywords within 150-170 characters.

The URL is 3 to 5 words long and is a clear description of what the page is about.  Not only do you want users to know what the page is about, but you also want search engines to understand.

Alt image text is the text that corresponds to an image.  The text should have your keywords in it.  However, make sure that the picture is of what your keywords are.  If you are just adding keywords for a better rating, the search engines will know.

Technical Problems Affect SEO

Technical problems do affect SEO rankings, so check on your website regularly with an audit.  Broken links are one of the most common errors seen within websites.

User Experience

The better the user experience, the longer a visitor stays, which means the better SEO ranking your site gets.  Not only does it help, but it also improves your bounce rate.  Bounce rates negatively impact your site’s performance.

Not only is site navigation important, but your page loading time is essential.  If a visitor has to wait a long time for a page to load, they get bored and will look elsewhere.

Is your site set up for mobile viewing?  Make sure that your site looks good on phones, tablets, and iPads.

Backlinks

Backlinks give your site credibility and when search engines see that your site is getting linked to high-authority sites, it improves your ranking immensely.  They assume that your site contains trustworthy information.

However, links that come from spam websites will bring down your credibility score.  So, it is important to ensure that your backlinks are coming from quality sites.

Digital Marketing Strategies

The algorithm and policy change frequently so it can affect your SEO rating both for the better and for the worse.  However, the strategies mentioned above are important and will always be a part of the ranking status.  If you are unsure why your site is still not ranking, our team at MaxAudience can help.  We review sites and understand SEO and ways to improve websites and increasing conversions.

A Great Web Design Will Increase Sales

Your website needs to not only bring in online leads, but it needs to convert visitors to leads and sales.  With some key web design details, your website can improve your conversion rates and ultimately improve your bottom line.

Visitors are not always ready to buy once they land on a website.  However, with exceptional design, navigation, and content, it can engage the visitors and lead them down the sales funnel to convert into clients.

Shift in Consumer Behavior

More than ever, people are relying on websites to fulfill their needs.  The global shift in consumer behavior means that websites for products and services need to be optimized and give the best customer experience.

First Impressions

Google averages 40,000 search queries every second.  This means that your website SEO strategy needs to be strong.

First impressions are everything, and your website only has a few seconds to make one.  A user will form an opinion about your site initially on the loading speed and the design first.  A poorly designed website will affect your bounce rate.

After making an excellent first impression, your web design must leave a lasting impression to gain your audience’s trust and encourage them to engage further with your brand.

Navigation

When a visitor comes to your website, it is because they have a problem that they need a solution for.  Your navigation bar must provide the answers to their questions and be easy to find.  Good site navigation will anchor visitors through the main menu, provide seamless internal linking, and not have too many steps.

Visual Hierarchy

One of the most important design tips is to make sure the important features of your website are the most eye-catching.  The use of bold fonts, larger text sizes, bright colors giving visual cues, and what is most important.

Improve Sales

There are many best practices in web design that will convert a visitor into a lead and then into a paying customer.

  • Contact Forms – Have a collect information form to contact your leads. It should be a short form so as not to turn off the visitor, and they will fill it out quickly.
  • Clear Call-To-Action (CTA) – A CTA button is an actionable step towards a conversion. The button should be enticing and strategically placed to make visitors click through to the next step in their purchase decision.
  • Fast Loading – Users expect a loading time of 2 seconds, which means you need a fast and reliable hosting service. Also, make sure your images and content are optimized for speed.
  • Mobile – Mobile traffic accounts for a large percentage of web traffic. So, you want to make sure that your site is responsive and optimized so that it is readable on a mobile or tablet device.
  • Social Proof – You want to showcase your brand’s credibility and trustworthiness. These include client testimonials, awards, partnerships, and other social proof.  This will build trust and giving new customers confidence in your brand.
  • Continuous A/B Testing – Specific execution on your website is an important step in optimizing for conversions. A/B test every design element to determine the version that delivers the best results.

Digital Marketing Strategies That Convert

Investing in your website design will increase sales.  The MaxAudience team understands web design, SEO, and creating digital marketing strategies that will improve your conversions.  We have proven techniques that have given our clients successful results.

How to Create a Successful Ecommerce Site

For any e-commerce site to be successful, it needs to be well designed and integrated. The website design that goes behind an ecommerce site is often a complicated process.

Figuring out what works and what doesn’t is one of the main parts of the process. This is often a trial and error, and websites have to taste failure and disappointment the first few times to be able to determine the key to a successful design.

Because people cannot get the same experience in online shopping as they get when they walk into a physical store, the ecommerce site should be able to give every visitor something very close to that experience.

This is why to promote the business building the e-commerce site is one of the stepping stones to success.

The following are five of the key considerations in creating a successful ecommerce website:

The right platform

There are various e-commerce platforms available but the choice should depend on the kind of content your website will have if your website will be product heavy with the focus on conversions your platform will be entirely different from content heavy websites.

Integration

For website design to be successful it needs to be coded and developed the right way. Very often, when multiple developers co-ordinate on the same project, conflicting opinions and decision result in a site that isn’t well integrated.

That is why it is highly essential to find developers who plan ahead and co-ordinate effectively to make a project successful. Because an online store is completely web based the website design has to be top notch in order to result in conversions.

Goal

Every e-commerce site should have a goal. Is it digital marketing? Is it sales and conversions? Determining the goal will help ecommerce retailers decide the right design and layout of the website. The layout should also be in sync with the products, services and the basic theme of the company.

Flexibility

Every piece of technology goes through upgrades every few years. The coding of the website should be flexible enough for changes or alterations whenever needed. Without this flexibility the website will soon become outdated and start to malfunction.

Attractive design

The website design should be functional but should also be attractive at the same time. Therefore, hiring a website design agency like Maxaudience boosts the efficiency and success of an eCommerce site.

5 Website Design Strategies to Get Your Brand Noticed

A website is your brands calling card.  While all brands have a website these days, having an outdated site will not get you the conversions.  It also will not get you ranked on Google.  A website is more than looking pretty, it is an interface that serves a function.  Here are 5 website design strategies to improve your brand’s website.

User Experience (UX)

What makes for good user experience is a design that revolves around the users’ needs and problems.  There are several factors that can help you improve your user experience.  Here is a list:

  • Value– Does your content, service, or product make their time spent on the website worthwhile?
  • Findable– Is your website easily navigatable?
  • Usability – Is your website easy to use?
  • Usefulness– Does your website satisfies users’ requirements?
  • Desirable– Does your brand strike an emotional chord with the user?
  • Accessible– Can people with any abilities access your website?
  • Credible– Does your brand identity, content, and/or service builds trust and belief of the user?

Quality Content

You may have heard the phrase content is king, we say that all the time.  However, it is true!

Creating content on a regular basis that is useful and relevant to your audience drives traffic.  It is not only the content on your blog, social media, email marketing, it is the content on each page.

Effective Mobile Experience

Half of Google’s searches are performed on a mobile device.  How does your site look on a smartphone, tablet, or iPad?  Mobile users are very goal-oriented.  They expect to be able to get what they need, immediately.

The user should be able to easily navigate the website to find what they are looking for.  Keep the menus short and sweet, keep it shortlists of options.  Versus, extensive menus that they have to scroll down.  Avoid users having to horizontally scroll, they do not want to pinch, content to read it all.  It also may negatively affect search rankings.

Calls to Action

A website needs to not just be a beautiful-looking site.  It needs to convert visitors into customers.  An effective way to do this is by integrating calls-to-action (CTA).  CTA’s can be used to collect email addresses to send them newsletters, or to download a white paper.

The most important part of a CTA is to offer people value in exchange for providing contact information.  Effective CTA’s will also be prominent, available on every page of a website with easy-to-understand instructions.

Improve SEO

Search engine optimization (SEO) is important to get search engine rankings.  The higher the search ranking, the more relevant users visit your website.  Google uses a variety of methods to analyze the rankings as well as it continuously changes.  This is why it may be worthwhile to hire an agency to help keep your site’s SEO up to standards.

Successful SEO will focus on keywords.  Keywords are the search terms that define what your content is about.  In terms of SEO, they are the words and phrases that searchers enter into search engines.  The content should have the keywords on each and every page.

 

Tips for Creating a Landing Page that Gets Conversions

If your goal is to increase sales and attract new customers, then it is time to focus on your landing pages.  Landing pages are a valuable tool in lead generation.  Improve your digital marketing strategy by creating a strong landing page.

What is a Landing Page?

A landing page in digital marketing is the page that your visitors land on after they click a link from an email, social post, or an ad on another page.  This page is created to provide the user with important information, to get them interested, and to encourage them to take a specific action.  It is one specific call to action.

The landing page focus is to get the visitor to register, place an order, email newsletter sign up, call the office, etc.  It is an excellent tool to increase SEO.

A Landing Page is Not Your Home Page

The purpose of a landing page is different than your homepage.  The main task of the landing page is to attract as many customers as possible who might be interested in your offer, who want to learn more about the product or service and get them into your sales funnel. A homepage is your storefront, a virtual business card.  Its primary objective is to leave a positive impression and encourage site visitors to explore other webpages to get the information they are looking for.

Landing Pages and SEO

Quality landing pages are great for SEO.  A landing page offers a unique resource experience to target customers in exchange for their contact information.  It allows you to capture leads for existing and future marketing campaigns.

A landing page is an integral part of your online marketing campaigns.  It makes it easier to track and analyze your page visitor’s online behavior.  And more importantly, it allows you to modify your marketing campaign to optimize the user experience.

Best Practices for a Landing Page

  • Speed – You want the landing page to load in 3 seconds or less. The longer it takes, the more impatient the user will get and they will not stick around.
  • Clear and Concise – The content needs to be clear, they should know what the topic is about and what they will get for filling out the information.
  • Design – Beautiful Headings and Subheadings, optimizing the call to action in appealing colors. You want the landing page to look good while representing your brand aesthetics.
  • Compelling Headline – The headline of your landing page can either create or destroy the entire page. It needs to give a benefit to the user.
  • Integrate with Social Media – Social media presence is important. By having your landing page integrated is a great way to connect.  Have share buttons that let the user re-post the landing page and get you more visibility.
  • Social Proof – Include testimonials and reviews on your landing page. Only share social proof that is relevant to your buyer persona.
  • CTA – The best call to actions create a sense of urgency, they are giving something amazing to the visitor. They also need to be very clear and in a legible font.  Keep the CTA to three to five words.

A Strong Landing Page Will Improve Business

A professional landing page is one of the most effective ways to quickly sell a product or service.  It’s a powerful marketing platform.  When a company uses landing pages effectively, they will immediately see an improvement in traffic and conversions.  Not sure where to start?  MaxAudience has you covered.  We have a team of specialists that can help you get the results you desire.  Contact us today and let us help you get your landing page converting leads.