What are the steps you have taken to ensure that your website is search engine friendly? Whether you have taken some action or not, there are always ways to improve your SEO. Monitoring and updating websites is a must if you want to close deals and have high rankings.
The higher the ranking the more traffic your website will see and the more leads that you can close deals on. Therefore, the push for page 1 rankings is at the top of everyone’s mind.
Use the Right Tools
Having the right tools can help you master your SEO. Once you really begin to analyze and study the SEO algorithms, it is easy to notice several without tools. Even the best digital advertising agency will run an analysis using a tool to confirm that nothing was overlooked.
There are several plugins that will help you improve your chances of ranking higher. While these tools do not guarantee success, they can give you ideas of what changes to make and suggestions so as not to be flying blind in the world of SEO.
Keep in mind that you do not need tons of tools to get higher search rankings. Start with one tool that will help guide you.
The first step before you can optimize your website is to do your keyword research. You will want to consider broad-based keywords and buying intent-based keywords. Think about it this way, if you are looking for a TV, you may start by typing TV into a Google search, then after reading you decide you want a 70” inch TV, you type that in, then you decide you want the best 70” in TV and it gives you the brand and then it is in your cart ready for buying. This is how a brand should think about keywords, broad to more and more narrow. Broad-based keywords to long-tail keywords. All brands want to have a combination of these keywords.
A tool that is a great help for SEO is SEMRush. This program is used by experts, brands, businesses, and bloggers as it offers a set of tools that will help you grow your traffic. It will help you search organic keywords and search terms that you can rank for. Keyword research is not just about guessing what your target audience is looking for and how you need to follow the analytics.
SEO by Yoast
Yoast SEO is one of the most popular plugins for WordPress sites. It analysis each website page individually. The SEO page analysis tool gives you a breakdown as to what the page is doing well with and what improvements need to be made. The analysis is on content length, keyword density, meta descriptions, alt image text, links, and more. It scores on red, orange, and green so a user knows exactly where the page stands. As you make the needed adjustments, the score will change.
The Readability analysis will give you insights on how easy the content is to read as well as other rating factors such as passive voice, transition word use, sentence length, and more. Unless you are skilled at writing for blogs and websites, there are many factors you don’t always consider when writing content. The readability analysis has the same rating scale: red, orange, and green.
All in One SEO for WordPress (AIOSEO)
All in One SEO for WordPress is an alternative tool favorite to Yoast SEO, and it is easy for anyone to use no matter how much SEO experience you have. The default settings are an option if you are unsure what the best format option is. An example is it will auto-generate META tags on your pages. Thus, saving you time and give starting points for your website pages.
If you are still unsure about the tools that would be the best, we can help. We have created SEO strategies for thousands of brands that not only improve their search rankings but help them dominate in their marketplace. We are ready to help you find the solutions and make your brand top of mind. Contact us today.