Are You Ready to Optimize Your Brands SEO into a True Conversion Closer

What are the steps you have taken to ensure that your website is search engine friendly?  Whether you have taken some action or not, there are always ways to improve your SEO.  Monitoring and updating websites is a must if you want to close deals and have high rankings.

The higher the ranking the more traffic your website will see and the more leads that you can close deals on.  Therefore, the push for page 1 rankings is at the top of everyone’s mind.

Use the Right Tools

Having the right tools can help you master your SEO.  Once you really begin to analyze and study the SEO algorithms, it is easy to notice several without tools.  Even the best digital advertising agency will run an analysis using a tool to confirm that nothing was overlooked.

There are several plugins that will help you improve your chances of ranking higher.  While these tools do not guarantee success, they can give you ideas of what changes to make and suggestions so as not to be flying blind in the world of SEO.

Keep in mind that you do not need tons of tools to get higher search rankings.  Start with one tool that will help guide you.

Keyword Research

The first step before you can optimize your website is to do your keyword research.  You will want to consider broad-based keywords and buying intent-based keywords.  Think about it this way, if you are looking for a TV, you may start by typing TV into a Google search, then after reading you decide you want a 70” inch TV, you type that in, then you decide you want the best 70” in TV and it gives you the brand and then it is in your cart ready for buying.  This is how a brand should think about keywords, broad to more and more narrow.  Broad-based keywords to long-tail keywords.  All brands want to have a combination of these keywords.

A tool that is a great help for SEO is SEMRush.  This program is used by experts, brands, businesses, and bloggers as it offers a set of tools that will help you grow your traffic.  It will help you search organic keywords and search terms that you can rank for.  Keyword research is not just about guessing what your target audience is looking for and how you need to follow the analytics.

SEO by Yoast

Yoast SEO is one of the most popular plugins for WordPress sites.  It analysis each website page individually.  The SEO page analysis tool gives you a breakdown as to what the page is doing well with and what improvements need to be made.  The analysis is on content length, keyword density, meta descriptions, alt image text, links, and more.  It scores on red, orange, and green so a user knows exactly where the page stands.  As you make the needed adjustments, the score will change.

The Readability analysis will give you insights on how easy the content is to read as well as other rating factors such as passive voice, transition word use, sentence length, and more.  Unless you are skilled at writing for blogs and websites, there are many factors you don’t always consider when writing content.  The readability analysis has the same rating scale: red, orange, and green. 

All in One SEO for WordPress (AIOSEO)

All in One SEO for WordPress is an alternative tool favorite to Yoast SEO, and it is easy for anyone to use no matter how much SEO experience you have.  The default settings are an option if you are unsure what the best format option is.  An example is it will auto-generate META tags on your pages.  Thus, saving you time and give starting points for your website pages. 

Still Unsure?

If you are still unsure about the tools that would be the best, we can help.  We have created SEO strategies for thousands of brands that not only improve their search rankings but help them dominate in their marketplace.  We are ready to help you find the solutions and make your brand top of mind.  Contact us today.

A Guide for Creating Engaging Content Marketing

Content marketing is everywhere and all brands are trying to up their game.  This means in order to stand out from the competition you need to create compelling content.  Content marketing can get great results for a brand and elevate sales and engagement.  The trick is to create content that resonates with your audience.

Know Your Audience

The first step is to really understand who your audience is and what they need help with.  What are they looking for, what are their pain points?  Of course, looking at the demographics and analytics is important but truly understanding what they are searching for is key.

Start Out Strong

The opening needs to grab them right away so that they will want to keep reading.  Most content begins with a hook that reels them in.  Some of the most common hooks are:

  • Using a statistic
  • Sharing a fact
  • Asking a question

Easy to Read

When it comes to blogs and other forms of content, people want to read it easily.  You want to avoid brain overload,

Many digital marketing agencies will tell clients to use Yoast.  Yoast analyzes readability that helps you edit the content so it is more readable.  The purpose is to make it more accessible to a broader audience.  The program analysis complexity of sentences, passive voice, use of transition words all so that your writing is more direct and effective.

If you do not use Yoast on your website, another great option is the Hemingway Editor.  It analyzes your writing to make it clear and concise while look at your SEO.

Use Your Brands Voice

No matter what the purpose of the content is you always want to make sure that you are using your brand’s voice and personality.  That is what drew your audience in and you want it to sound like it came from you and not just a robot typing content away.  When the audience can connect with a brand, they tend to be more loyal.

Give Value

We often discuss giving value when talking with clients on digital marketing campaigns.  Giving value is a key component to engagement.  Your audience is asking “What is in it for me?”  This question is what you need to think about when creating content.   Are you sharing your expertise?  Giving them tips that showcase your knowledge and how you can further help their problem?  You want to give information and value so that they will continue to come back.  Your brand is the expert so share some of what you know.  Just selling a product or service is not going to win with followers.

We Can Help

We are ready to help you navigate the world of content marketing if you are still unsure of the best way to navigate it. Good content is important in all aspects of marketing, it attracts, engages and gets the user to take action on your site.  If you are ready to increase your sales conversions, then take the time to look at your content and analyze its effectiveness.

Is Google Discover Showing Your Content to Your Target Audience?

If the answer to the question is no or you are not sure then you need to keep reading this guide. 

What is Google Discover?

Google Discover is a recommendation tool that is found within Google search.  It is a personalized curated feed of content from the web.  It gives the consumer information about their interests and hobbies.  Google Discover is a personalized experience for mobile users. Below the search button is a discovery feed that appeals to interests.

Get Your Brands Content Seen

When thinking about optimizing for Google Discover, your brand should already be producing high-quality content that follows SEO practices.  Google Discover showcases blogs, pages, and websites.  However, keyword optimization is not enough to get your content shown.

Mobile Experience

Because Google Discover is a mobile-only tool, your website’s mobile experience is critical.  A fast and responsive mobile website is important and earns it a higher ranking.  Also, a website with very few ads, or pop-ups will get Google Discover traffic.

High-Quality Imagery

High-quality images and videos perform better and get the most attention first.  You also want to use relevant images on all of your pages.  The more eye-catching your site is the better it ranks.  Images also need to have a descriptive file name, so double check your alt image text on the backend.

Avoid using a site logo in an image, this is a common mistake that does not gain positive attention with Google Discover.

Popular Topics

Writing about popular topics improves upon the possibility of getting clicks on a post.  The more clicks the higher the search ranking will be.  However, when looking at popular topics, write about ones that relate to your specialty and industry.  Trending gets clicks but the content needs to be quality and unique.

Accelerated Mobile Pages (AMP)

Accelerated Mobile Pages (AMP) allows mobile searches to navigate at fast speeds that are ideal for the user and the publisher.  AMP allows for a better user experience, and it ensures consistency, which is important for a mobile audience.  A reader will only wait 10 seconds for a page to open on a mobile device and then they leave.

Consistency and Interesting Content

In the world of digital marketing, consistency is always mentioned for a variety of areas.  Consistency posting new content is what wins.  Sharing one post that is very trendy and popular and then nothing for weeks is not how the game works for search engine rankings or social media.  You want to create consistent posts and about your industry regularly.

The content also needs to be engaging and interesting to the reader.  It must always meet their needs and give information that is deemed helpful.  Google Discover analyzes the content and gives precedence to longer blogs with high-quality images.

Indexing

Whether you are doing SEO for Google Discover or just trying to improve search engine rankings, a huge piece is Google crawling and indexing.  Google needs to know what your pages represent, relevance, and quality information in order to appear in searches.

Improve SEO and Get Noticed

These steps for getting Google Discover to notice your brand will also help with your SEO scores and improve your rankings all around.  If you are not sure about SEO practices, we can help.  Our team can improve your ratings, help with content, and get you beating out the competition.

Backlinks will Improve Your Search Engine Page Rankings

Link building makes a huge impact on your website’s ranking however it can also be a challenging aspect of SEO.  Links are important when working on boosting search engine rankings.  A key thing to remember even with algorithms changing backlinks are still needed.  The key to better rankings is to work on content marketing and backlinks.  Here is a guide to link building tactics that will get you results and keep you out of Google penalties.

Using Your Authority for Link Building

There are some great ways to link building while sharing your expertise in your field.  One of the fastest ways is to guest blog for a brand.  Brands with blogs get more inbound leads so guest blogging will drive relevant traffic to your site.

Guest blogging for an e-magazine and publications is a great opportunity that will get your brand noticed and create credibility and authority.

Do You Have Pillar Pages?

A pillar page is a single page that covers all aspects of a topic and links to the pieces of cluster content.  The pillar page is a centralized hub that is longer than a blog post and it is hyperlinked to cluster content blog posts.

The idea behind pillar content is that it sets up your brand as a niche authority.  The pillar content is in-depth information.  They generate referral traffic, improve search rankings, and conversions.  More internal links equal higher placement in search engine results pages (SERP).

Interviews

Most people love to talk about themselves and their work, which is why interviews are a great way to get content for your site and a backlink.  When setting up the interview, make sure that they will add a link from their site to your brand’s site.  Also, when you promote the article on social media, tag them so that they can share.  This opportunity is a win for everyone, not only will you get new views but it is also a new content piece for your site.

Also, look for interview opportunities to share about your brand.  Being interviewed for another website or magazine will not only get you exposure but backlinks.

Use Social Media

Social media platforms increase content reach.  Are you using social media to engage with your audience?  People use social media platforms as search engines.  They are a way that people get answers to questions.

Create posts about your content so that people can see it on social and learn more by clicking here.  Another option is to run ads that will not only get your content seen but can add to your lead generation strategy.

Increased engagement around your social media content will get more links and mentions.

Broken Links

Broken links are frustrating to viewers.  Instead of getting the information, they get an error message.  When a viewer sees a broken link, they will hit the back button and go somewhere else.  Checking your links to ensure they work and are not broken is something that you need to do regularly.

Broken links also will hurt your search engine ranking.  So, this is a part of creating backlinks is making sure that your links on your site are up to date at all times.

Digital Marketing Strategies

Backlinks are an important part of SEO and high-quality content helps your brand get more opportunities for links and partnerships with other companies.  If you use these tips, you will find that your SEO ranking will improve.  If you need to work on your digital marketing strategies, we can help.  MaxAudience has created strategies that take customers from page 10 to page 1.  Contact us today and let our team put a plan into action.

Should You Refresh Your Brand’s Content Marketing for SEO?

Content marketing is critical when it comes to branding.  Whether you sell a service or product, the content needs to be updated for SEO regularly.  What does this mean for your site?  Your website needs old content to be refreshed and updated.  Not only should your website’s main pages be refreshed, but blogs with valuable content should be reviewed as well.

How Refreshing Content Can Benefit Your Brand

There are times when new original content is needed, however, do not overlook good content already created. This applies to blogs, case studies, and other articles that can be updated with fresh SEO keywords and new links.

Google SERP prefers updated links, and it can help get those already rated posts even higher up in the rankings.  Thus, gaining more views and improving the information with new updates so retention also improves.

Where to Start When Updating Content

Start with finding the most popular posts that continue to get traffic and visitors engage with.  Pull your most recent keyword list if you have an old list from a few years ago, it may be time to get a fresh list of keywords, both long and short-tail.

Once you have the lists, then it is time to schedule some maintenance work which includes checking the validity of your links, headlines, and content.

Validity of Links

Link building is a key step in search engine optimization (SEO) work.  Check the validity of each link manually, for both internal and external links.  If the articles or content is old, you will find that many of the links are broken.  Broken links are hurtful to rankings.  Some resources that you originally gave may be outdated, if that is the case then change the links to more current information.

Keyword Update to Content

Look at the content and the Headlines (H1, H2, H3, H4).  Do they have the most up-to-date keywords you wish to rank for?  If the answer is no, then it is time to adjust the content.  While the meat of the content can remain the same, it may be adjusting the position of the keyword or replacing an older term with a newer trending word.  For example, in marketing it is all about branding, so old posts with the word “business” would be changed to “brand”.

The key to adjusting is to make sure that the changes keep to the main ideas of the article if the adjustments no longer make sense or read well, then it is time to create a new article with the new adjusted content.  You want the content to remain valuable to the reader.  Assess the value over SEO as if the value is not there then your ranking will not be there.

Tell The Audience it is Updated Content

When you refresh the content on your site, let the audience know that you have updated the information.  Add an editor’s note or adjust the date to the most recent date.  The more honest and authentic you are with your customers and potential customers, the more they will believe in your brand.

The worst thing that a brand can do is take old content and add it to a new article and say it’s new.  Not only does it go against creating credibility algorithms will penalize you.

Don’t Forget Alt Image Text

When you are updating an old article, don’t forget about updating your alt image text.  This is a step that many times gets overlooked.  Alt image text is the text that describes images to visitors.  It should be specific and succinct and ideally, the image should have the keywords within it.  This helps your SEO algorithm as long as the image and text do match.

Updating Websites is Always Good Including Content Marketing

Whether your traffic is good or not so good, it is always a good idea to update your content and website to keep it current.  SEO is always evolving and changing, which makes refreshing content a great idea so that you are on a search engine’s first page.  The more visibility you can generate, the more leads and conversions you will see.  While SEO does take time by having it as part of your regular production schedule you will reap the benefits.

If you are unsure about your website design, content marketing, or SEO, MaxAudience can help.  We have worked with companies to help them rank better and incorporate current valuable content to engage with their readers.

Is Your Brand Utilizing Location-Based SEO Marketing Strategies?

Location-based SEO is a great way to improve your brand awareness and drive traffic to ultimately close deals.  Is your brand utilizing location-based targeting?  46% of all searches are local, which means if you use this strategy your brand will be found by your target audience that is searching for you.

What is Location-Based SEO?

Location-based SEO also known as geo-targeting, is about getting your brand to be seen for a specific location.  When someone does a search, Google will display brands near the person’s location.    You want to have your brand set up so that search traffic will find you.  This is important for all businesses, however, for brick-and-mortar location-based SEO is crucial.

Location specifics include state, county, city, zip code, or where your brand services.

Brands that have multiple locations will need to have a separate strategy in place so that search engines can differentiate between the locations.

Location-Based Keywords

All marketing strategies begin with keywords and location-based SEO is the same.  Your keywords will be long-tail keywords and include the name of the city or town and the product or service you provide.  Consider using a variety of variations to maximize your efficiency.

Google My Business will Get You on Maps

The next step is to get the brand address to show up on maps when being searched.  Your business has to populate on maps for the strategy to work.

Google My Business is the best way to set up your business location.  GMB is a free tool that brands can create a listing and get your online presence in searches and maps.  The listing must be completely filled out with accurate phone, address, contact name, and photos.  Google will verify the location.

Once the listing is created, be sure to monitor it and manage the listing.  Customers can leave reviews and you want to make sure to respond.  If hours change or any information, it will need to be updated as well.  The more current and up-to-date your listing is the better return you will get.

Your Locations Need Website Pages

When setting up a website, most brands will have the locations on their home page and a contact us page.  While this is a common way to set it up for location-based SEO, it is not enough to get you on page 1.

Each location needs a separate page that is specific to the city and town and optimizing those keywords.  Websites are about being organized for users and for search engines.  The better a user can navigate the more likely they do not bounce, for a search engine the better they can categorize a website the better search ranking they will receive.

Location Page is Set Now What?

Having the location page is a start, however, like all pages, it needs to be optimized so that you will get a better rating.  There are several steps to successful optimization.

  • Content – The content on the page needs to contain the location keywords besides your other keywords.
  • Title Tag – The title tag needs to contain the location, product, and/or service in 50 characters.
  • Meta Description – The location, keywords, and enticing information all need to be in the meta description.  The character count is 155 characters, so it needs to be concise but engaging.
  • Alt Image Text – The images on websites need to have keywords in the alt image text line, for location pages it must include the location keywords to do its job.  There is a penalty if the text does not match the photo.

SEO Takes Time and Updating

Search engine optimization does not happen immediately, it takes some time.  While the search engines will notice the changes, it may take a few weeks to go from page 5 to page 1.  However, if you utilize the strategies mentioned above, it will happen.

The other trick with SEO is that it is something that needs to monitoring and updating over time.  As a digital marketing agency, we monitor monthly our client’s rankings and make adjustments to the websites.  It is a process that trends and algorithm updates can change results.

We can help if you are not getting the brand awareness that your company needs.  Our team can help with website design and content marketing strategies that will get you the leads to convert into sales.  Contact us today!

A Guide to Writing Content that Converts

There is so much content available that as a brand it is about writing content that converts your target audience.  It is about giving quality information and establishing a relationship.  In the end, it is about standing apart from the competition.

If your web pages or landing pages are not producing sales, then there is a strong chance that your content is not giving them what they want.  Not only does it need to grab their attention, but it needs to answer questions.  The content needs to help with their pain points, give solutions.

Step One: Speaking to Your Visitors

Content needs to speak to a reader’s concerns.  This is the first step into writing content that converts.  Many websites have content on their accomplishments and awards, and how efficient they are.  While this sets up a brand as a leader, it does not speak to how they have a solution for them.

Effective website content is about writing what matters to the visitor.  How your brand has the solution.

Step Two: Creating Headlines

The first thing someone sees is the headline on an article or at the top of the website.  The headline needs to tell the visitor what the page is about and intriguing them to read more.  The headline also needs to be optimized for search engines, so don’t forget to use your keywords.

A headline that guarantees the readers a benefit will be more enticing.  The concentration of a user is short, so it has to grab their attention.

Step Three: Clear Messaging

Is your message clear and valuable?  If the audience is unclear of the message or it lacks value, then you will not see conversions.  Content that is short and concise is more clear and valuable.  They do not want to read lengthy overwritten content.

Reading content should not be confusing it should be simple.  Here are some great ways to break up the content.

  • Use short paragraphs. Breaking up content into bite-size pieces makes it clear and easy to read.
  • Subheaders are the best way for a visitor to seek out the pieces of the content that appeal to them.
  • Use bullet points to create a list. Bullet points stand out from the rest and make it easy to read.
  • Another option for bullet points is a numbered checklist. This is a great way to break the content up and a reader can follow along.

Step Four: Give What You Promise

The content must fulfill the promise of what is given in the headline or title.  If your content is not giving what you promised then no matter how amazing steps 1-3 is it will never convert.  It is about creating trust and credibility with each visitor.  If your content does not give them what you promised, then why would they trust your product or service to do that.

Step 5: Call To Actions

Without a call to action, your content is not being effective.  Call to action tells the reader what to do next, it can be as simple as clicking a link or entering contact information to get a guide or checklist for more knowledge.

Always Remember

Remember that the content that converts the most is the ones that guide your visitor through a journey.  The more they read and engage the more information they are getting, which ultimately leads them to buy.  If you are still unsure about content that converts, our team can give you specifics about your website and ways to improve it.  Schedule a consultation today!

Improve SEO and Marketing with Press Releases

As a digital marketing agency, we often get asked if press releases are still an effective tool for marketing.  The answer is yes.  They are a way to generate awareness about a brand, a product, a service, and they can help improve SEO ratings.  The key to success is to leverage the press release in the right way.

Creating a Press Release

Press releases add to the possibility of your brand’s news appearing at the top search results for keywords that your target audience is using.  However, you must use keyword and press release best practices in order to make the strategy effective and not labeled as spam.

It Must Add Value

Whether you are writing a press release about an event, a product, or a service, it needs to be newsworthy.  The content must add value, it should show how it helps the community, or advances technology, or a new free feature, or maybe a charity angle.  It needs to feature the importance of what makes this so interesting or newsworthy.  Do not just state facts and use bullet points to sell.

Who Is Your Audience?

When writing a press release, you need to use the same content rules as writing a blog or any other informational article.  Who is your target audience?  The content needs to appeal to your target audience and journalists for the story to get picked up.

Create a headline that is enticing and intriguing while making sure your keyword is in it.  The headline must be written for people and not search engines.  This means it needs to read well, and not just terms clumped together.

A press release should answer who, what, where, why, when, and how.  The content needs to be clear and concise and avoid keyword stuffing.

Most press releases are about 400 to 500 words.  The title and the contact information at the bottom count.  The other trick to a good story is to write the press release in the third person.  This is key, especially if it does get picked up it is easily written for a journalist to copy and paste or the wire to use as is.

SEO in the Press Release

There are several SEO practices that will help your search rankings.  However, there are also SEO don’ts that you need to be aware of as well.

Hyperlinks are a great way to emphasize keywords and have readers go back to your website.  However, the hyperlink must be a genuine fit for the content.  Also, you do not want to add a ton of hyperlinks for every keyword in the article.  Stick to adding just a couple, it is better to use some caution, nothing can hurt more than being penalized by Google.

When using keywords utilize both short-tail and long-tail keywords.   Short tail keywords are broad phrases that contain 2 to 3 words and they capture a larger audience.  However, long-tail keywords are more precise phrases that will produce targeted results.  This will get your brand more quality leads.

Leverage Your Press Releases

Press Releases also offer the opportunity to share on social media and use in other marketing strategies.  When a press release is published, it is a great way to announce to your clients and potential clients in an email marketing campaign.  Press Releases offer SEO and other opportunities to gain brand awareness, credibility, and authority in an industry.  While the strategies within a press release are different, it still has a positive impact on your marketing tactics.