A Guide to Enhancing Your Brands Facebook Ads

Running an effective Facebook ads campaign that will generate more leads and sales is the goal of any brand.  It may sound easy however, without a winning strategy in place it will not get you the results you are looking for.

Facebook is one of the biggest online advertising platforms and has more than three million companies worldwide on its platform.  They design Facebook’s algorithms for ad success, but you must set it up and execute correctly.

Key Metrics That are Involved

To optimize Facebook ads, you need to understand the key metrics.  They will assess the performance of the ads and determine if you are working towards the goal.  Here are several that you need to be aware of and understand.

  • Frequency – This is the estimated number of times a single user sees your ad, calculated by dividing the number of impressions by ad reach. You can assess how effective it is with this metric as well as monitor over showing the same person the ad.
  • Conversions – A conversion is when your target audience interacts with your ad and click on the call to action. If your desired action is for them to visit a landing page and they do because of the ad then it counts as a conversion.
  • Click-Through Rate (CTR) – CTR is the percentage of users who click on your ad, taking them to the landing page or form. If this is a low number, then it tells you your ad is not of interest to your target.
  • Cost per Click (CPC) – CPC tells you the actual cost of a click. As an advertiser, the goal is to keep this as low as possible.
  • Cost per Action (CPA) – Advertisers can pay only for specific actions from the Facebook ad. If you want them to download an app, this will be the metric you are interested in.
  • Return on Ad Spend (ROAS) – The total conversion value divided by your advertising costs.

Choose Your Marketing Objective

When you go to set up your ad on Facebook, you must choose a marketing objective from 3 options.

  • Awareness – This objective is for creating brand awareness or reach ads. It is considered the top of the funnel marketing.
  • Consideration – This is targeted towards enticing your audience to engage with you and learn more about your brand.
  • Conversion – Your desired action is to convert them into a paying customer. It is about getting a commitment to buy.

Define Your Target Audience

Once you have your objective it is time to define who you are targeting.  To create a Facebook audience you include your ideal customers’ characteristics and users who fir this profile become part of who sees your ad.  Adding exclusion parameters is crucial to keeping your ad spend to a minimum by preventing audience overlap.

The key to saving on your ad budget is assessing all audiences your specific ads will not benefit and exclude them by creating custom audience lists.

The Design of Your Ad

Think about using targeted keywords in your headlines, which will contribute to your search engine optimization (SEO).  Make sure that your ad has a compelling headline and description.  Always include a CTA button that is aligned with your desired action.

Include photos, videos, or carousels, it needs to be visually engaging as well.

Split Test Your Ads

Split testing lets you fine-tune your ad by comparing different versions and testing them out against each other to see what works best.

Track and Optimize

The only way to measure is to look at the campaign data.  The data will allow you to make improvements such as allocating more budget to your performing ads and adjusting the ad schedule.  If you are not getting many clicks, then it is time to play with the content.

Closely tracking data allows your brand to optimize your ad components and overall performance.

PPC Marketing Strategies Guide

PPC marketing is a great way to expose your community and products to users that are actively searching for you.  It is a useful strategy for any business.  However, there are many details that need to be defined in order to have a successful campaign.

What is Pay-per-Click (PPC Marketing)?

PPC marketing is a form of online advertising in which advertisers accrue costs when users click their ads.  Advertisers bid on the perceived value of a click in relation to the keywords, platforms, and audience type in which it originates.

 PPC is All About Relevance

PPC is used for all types of campaign goals including increasing sales, generating leads, promoting brand awareness.

Users are searching for specific products, services, and information all the time.  Advertisers have the ability to show a targeted ad at the exact moment this search is occurring.  By targeting setting and account structure, advertisers can run successful PPC campaigns.  But it is all about relevance.

Keyword Types

The foundation of a PPC marketing campaign is keywords.  There are several types of keyword match types.

  • Exact – Query must be typed in exactly.
  • Exact Close Variant – Query must be typed in exactly, but can include misspellings or other variants.
  • Phrase – Query must be typed in the correct order, even if there are additional terms before or after the query.
  • Phrase Close Variant – Query must be typed in the correct order, even if there are additional terms before or after the query.
  • Broad – Query can be typed in any order and will potentially show ads for similar searches.
  • Modified Broad – Query can be typed in any order but must include terms that contain a plus sign.
  • Broad Session-Based – A form of the broad match that takes into account other queries from that user’s search session.

Negative Keywords

As a digital marketing agency, we always spend time working on negative keywords for clients.  They are just as useful as positive keywords.  Negative keywords can help remove unqualified traffic.  For example, you are selling high-end products, you do not want to show up on “bargain” or “cheap” searches.  That is the perfect time to add those into negative keywords.

Ongoing Research

As keyword search trends change, you will want to update and track the keywords you are currently using and make sure they are still current as the campaign continues.  Check monthly also, you may need to change your keywords based on your lead generation if you are not getting the results that you want.

Location Targeting

PPC marketing allows you to specify the location down to the zip codes that see your ads.  For local service businesses, this is important as you may not service the county or state.

If you ship your products all over the United States, you may not think that this applies to you, however, you are not correct.  Check your customer database, do your clients tend to live in specific neighborhoods or states?  Are you targeting families, then you want to hit suburban neighborhoods.  It is about getting the best bang for your ad spend dollars.

Continuously Improve Your Campaigns

Your PPC marketing results will only be as effective as your marketing strategy.  The key is testing, testing features, strategy, and content.  Every account is unique and will have its own reactions to different features and strategies.  If you want continuous profits and growth, you need to continuously improve your PPC campaigns.

Understanding The Advantages of PPC Management Carlsbad

Did you know that it is possible for small businesses to have just as much online presence as big ones? In the online world, the amount of brick-and-mortar locations or the number of staff you have does not matter. It is a playing field where your product can be put right in front of potential users. Although building a large audience can take time, the right strategies can have a significant impact on the growth of your small business. Investing in the benefits of pay-per-click or PPC management Carlsbad can be the difference between actively gaining traffic and waiting for users to find your website.

Benefits of PPC Management

Here is a look at some of the major advantages of PPC management for your small business.

  • Fast Feedback: One of the key benefits of PPC management is speed. PPC has the capability to literally build traffic at a few clicks of a button. In addition, it takes just a few minutes to set up a PPC campaign.

Even if you do not have prior knowledge of online strategies, a reputed online marketing agency Carlsbad can walk you through the set-up process step by step. The research on keywords and competition has already been done by their systems, so all you need to do is decide which campaigns to run.

  • Specific Targeting: In PPC campaigns, specific targeting means that you can choose the best combination of tactics. You can make decisions about where and at what time you want to meet your audience. Are consumers finding you on their desktops or mobile devices?

Building a better brand recognition, being able to reach not just local but also global audiences, and having multiple ways, such as Key Performance Indicators (KPIs) to measure your campaign’s performance, and remaining independent from changes in SEO algorithms are some of the other benefits of PPC management CarlsbadLearn more how PPC works at Maxaudience.

Work with the Best Agency for PPC Management Carlsbad

When it comes to SEO, digital marketing, web design, PPC management Carlsbad, etc., contact MaxAudience. For more information, visit www.maxaudience.com or call today.

Enhancing Your Brand Awareness With PPC Management San Diego

PPC (Pay per Click Ads) is one of the most popular ways to make your business more visible online. Flashy advertisement banners dispersed across the internet, on high traffic social platforms and websites could generate inbound leads for your business. However, PPC management San Diego is not a task to be taken lightly. Marketing automation San Diego can make PPC management more efficient for your advertising campaign.

Here are the Tasks that a Digital Advertising Agency San Diego Typically Performs

  • Keyword analysis. Determining the most effective set of keywords and targeting them with time tested SEO methods.
  • Monitoring. Keeping track of your reports from different PPC channels to learn what keywords and queries are most commonly used, to focus efforts on the most common searches.
  • Channel strategy to follow. There are so many different providers for PPC services. Bing, Adsense, paid SMM, affiliate networks etc are the top networks to consider for PPC.
  • Analyzing ROI on different PPC services. Keeping track of your investments on various Ad services and its scope is also an important part of PPC management.
  • Eliminating negative matches. Another crucial task of digital agency San Diego is to detect the users belonging to a category which makes them unlikely to convert. Like, lower economic groups would not be interested in your luxury car sale business.
  • Banner designing. Banners are an important part of PPC management. The information that they reveal should be competitive in nature. So, the strategy should include pricing your products and services competitively.
  • Targeted Ads. Targeted Ads are ads based on demographics and consumers’ previous buying and behaviors.

Also, the banner should be professional. Besides pricing, we give attention to whether your business is bidding on the same query as your competitor or is there something that the competitor is missing that could be exploited.

PPC Management San Diego to Confine your Campaign within a Geographical Proximity

Businesses that have a locally defined scope would only benefit from promoting it to a specific region. Some PPC campaigns tend to become active everywhere irrespective of the physical location of the target audience, which is really wastage of resources.

Once you define the physical region you wish to target, the next step is aiming for those blogs or pages that have the maximum traffic from the region of your choice.

Besides geography, you should also give thought to the interests of your target audience. What would be the common areas of interest for your consumer?

A digital advertising agency San Diego reads the minds of its target audience and to gauge their behavior. PPC management is an important role of a marketer and with the right team and a practical strategy. Also, it is easier to reach the objectives.

How to Use Facebook to Promote Your Business

Facebook is undoubtedly the most popular social media platform, even after all the controversies (fake news, promoting policies that have proven to not help society, and so on). Regardless, Facebook is still supreme. Therefore, it is hard to deny that Facebook still remains the most effective marketing platform to promote your business.

Twitter continues to hurt itself because of its supporting of issues that go against what America has stood for and what has made America the most powerful country in the world. Because of this Twitter is not equal to Facebook.

MaxAudience has managed hundreds of Facebook campaigns for clients, so they have firsthand experience in bringing in a high ROI with Facebook advertising. While paid Facebook advertising can be expensive for small businesses in the long run, there are strategies to promote your business on Facebook that are absolutely free.

A few free ways to promote your business on Facebook are:

Create a business page:

When you open a public business page for your company on Facebook it lets your customers and prospects connect with you directly via Facebook messaging and comments.

This helps develop a personal connection your target audience. If you are a one-person business, you can also use your personal profile to engage with customers. But creating a separate business page gives you a different level of professionalism.

Engage with the audience:

Once you have your business page, don’t let it just sit there. Remember that your Facebook page is a vital communication and marketing tool for your business.

Regular updates, posts, and audience engagement are some of the ways to showcase that not only are your customers satisfied, they regularly interact with you and have a direct connection with your brand.

Join Facebook groups:

Facebook groups are where you can learn more about what your competitors and your target audience is up to. You can use your business page to join professional groups and your personal account to join customer groups.

This will let you know what your target audience wants and what other businesses are doing to meet customer demands. Making a regular and insightful contribution to groups will also help establish you as an authority figure.

List events:

Whenever you have company events involving the audience, such as a webinar, create an event page to invite friends and the people in the groups you are part of.

Not only will you get attendees, but you will also receive outstanding feedback on the event. Even people who aren’t in the groups will get to know and want to attend, resulting in prolific publicity.

There are also several paid options for advertising on Facebook, including sponsored posts and display ads. For more information get in touch with MaxAudience and discover a number of ways to promote your business.

 

Paid Advertising For Predictable Results

There are several ways to get found online. Banner ads, search results, and PPC are some of them. Organic search – also called unpaid advertising – is often cited as the best form of advertising for your business.

It shows that your website and social media have great search optimization, and people can easily find you through an online search. Although generally free, organic search often takes a long time and doesn’t offer predictable, dependable results.

There’s a reason why paid advertising still exists, and it’s because they deliver constant, scalable, and dependable results. There is often no alternative to good, old-fashioned paid search. Yes, advertising takes a lot of effort. You can’t just put up anything and expect people to be interested.

You have to spark that interest. Don’t worry. MaxAudience is a trusted Internet marketing and advertising agency of over ten years, serving hundreds of companies across the country. They can help you get started on the right foot.

Different types of paid ads

Some forms of advertising have been around for ages. Banner ads are one of them. The reason why they still exist is because they have the highest capability to interest and engage the audience. The catch? They are successful only when done right.

Whether you open the door for PPC or PPI ads, MaxAudience makes sure every time your ads are displayed, they attract all the attention. The result? A higher ROI than anything you’d earlier put up online.

Display ads appear even when the person may not be looking for the product. However, search ads are displayed when the person is already looking for the product online. Both the types of advertising are good for businesses, but you have to know which one works for what type of business.

Using the same strategy for all types of ads will not deliver the same results. MaxAudience gets familiar with your business and needs, and then comes up with the right strategy to make your ads a success.

A customized approach

Whether you use them for Internet marketing or web design, MaxAudience works by helping you figure out what you want to achieve. Do you want to drive sales or build brand recognition? Do you want to increase traffic to your site or promote your products and services?

Our customized approach is designed to help accomplish your purpose, ensuring quality leads are driven to your site in large numbers.

Save money on advertising while getting new visitors to your site every day. Get in touch with MaxAudience to take your business ahead.

The Power of Click Bait

If you believe that click bait is relegated to the lesser news sources that produce false- or questionable stories about the entertainment- and health industries, think again.  Click bait has become a very powerful tool that even some of the leading, and more respected news sources have created. Continue reading “The Power of Click Bait”

Making the Most of Mobile When Marketing to Teens

We’ve written a lot about appealing to the Millennial market and those who of older generations, as well, but there is an even younger group that is being sought after by many marketing managers – the teenagers.  The vast majority of this niche, still enrolled in junior high or high school, are already in possession of a smartphone, as well as spending money.  The Millennials spend a lot of time before a screen each day, but the teens are even more active on mobile.  Several studies have suggested that these young people are spending as many as 50-60% of their awake hours using their phones.

Of course, as a marketer, you want to take advantage of that knowledge.  It is very possible to reach out through mobile, to speak directly to this niche market.  However, you must approach your audience in the right manner.  There are many different ways to reach out via mobile marketing, but three primary ways to reach teens via mobile:

  1. SMS
  2. Social Media
  3. Company App

The company app can be a powerful tool, as long as you can make it appealing enough to keep the teens engaging with it.  Many companies have started using these applications as shopping centers, as a means of handing out information about private sales, or as a means of accessing valuable coupons.  The trick, of course, is to get the user (in this case, the teenager) to accept the option to receive notifications.  According to research, a person is nearly 70% less likely to delete an app if receiving regular notifications.  So, how do you convince a person that the notifications are worth accepting?  Further research shows that teens are most likely to accept notifications if they provide the following benefits:

  • Special Offers
  • Order Tracking
  • Account Management

You don’t have to employ a company app in order to make the most of mobile marketing, however.  Social media can be a very powerful communication form, especially when paired with mobile usage.  Get a teen to follow your social accounts, and you can reach them directly through their smartphone (thanks to social notifications).

The most obvious and most direct method of communicating with teens via mobile marketing is SMS.  Text messages can be extremely personalized, and with the power of location services, it is even possible to send them when the teen is most likely to stop in at the brick and mortar store.

Learn more about how to build your business and increase your revenue through mobile marketing targeting teens by clicking here.