A Guide to A Successful PPC Marketing Campaign

Brands that want to increase traffic, generate new leads, and obtain brand visibility find success with pay-per-click (PPC) campaigns.  However, like any good campaign, it is about the due diligence that makes it effective.  Here is a guide to creating a successful PPC marketing campaign for your brand.

Details of What is PPC Marketing

PPC marketing is run on a variety of platforms, including social media and search engines.  On social media, the ads may pop up if the person is in the right target audience, or on search engines when the target audience runs a search the ads will pop up.  These ad campaigns are a way businesses can target who sees their ad.

When a user clicks on the ad, the advertiser pays for their click.

Keyword Research

The goal of a PPC campaign is to target the audience that needs your product or service and will convert to a customer.  This targeting begins with keywords and researching those keywords.  It is important that you select the keywords and phrases that your potential customers are searching for.

What are the keywords your competition is using?  It is important to know who your competition is and what they are doing.

Keywords are also about phrases that are being searched.  You want to be specific when it comes to keywords for ads.  You do not want your ads to show up for people who are not searching for exactly what you sell.

Understanding what people do not want is also important, and that is where negative keywords are useful.  These are words that prevent your ad from being generated by a certain word or phrase.  By using negative keywords, you will save your ad spend.

Remember, the better your keywords are the more clicks and conversions you will get.

Analysis the Keywords

Once you have your list of keywords then it is time to get the analytics on these keywords.  There are several good keyword tools that will rank keywords based on their cost per click ) CPC, search volume, and competition.

The analysis will give you an idea of your ad spend as well as what keywords and negative keywords to start with.

Content and CTA Creation

What is the goal of your ad?  Once you know what you are trying to achieve with your ad then you can begin creating a killer ad with the best call to action (CTA).

The ad should have a compelling headline, description lines with more information, a URL, and a Call to Action.  You want to engage and entice your target audience.  Think about how your product or service helps them and write to that.

When creating a call to action, you want to deliver on your promise.  There is nothing worse than an ad that promises something and never follow through.  There are many actionable words that are popular for CTAs such as Get, Now, Free, Save, Top and more.

Successful CTAs give the potential customer an action item, whether it is to call, chat, or fill out a form.

Landing Page

Where does the ad URL take them?  You want them to go to a Landing page that is set up to coincide with your ad.  It should be visually appealing and have more content that relates to the ad.

The landing page needs to look good on a computer and mobile device.  You never know what device is being used when someone clicks on your ad.

Run the Ad and Measure Performance

Once the ad is created, then it is time to watch the ad and measure the performance.  There may be changes that need to be made to the keywords or the ad itself to get more clicks and conversions.  When you work the steps, the ad will bring in the leads and generate sales.  Take the time to put in the research and creation.

Get More Leads and Drive Sales with PPC

Pay per click (PPC) is one of the most effective ways to get new leads and drive sales.  This means it is important for you to optimize your PPC ads.  Here is a guide to get your business on the path of success.

Why is PPC Effective?

Pay-per-click advertising is the most common in search engine results pages (SERPs), but it is also used on social media.  PPC is effective as it is centered around specific targeted keywords, so you end up with more qualified leads.

While SEO is still important for rankings, it is about both of the marketing strategies complementing each other.  Paid advertising will help your business rise to the top in a competitive keyword market.

Where Should I Run Ads?

There are several places where you can run PPC ads, let’s look at the most popular options.

  •          Google Ads – Google Ads is the most popular, it processes over 40,000 searches every second.  This gives brands tons of opportunities to be seen by your target audience. 
  •          Facebook Ads – This platform is both popular and effective and it allows for very specific targeting options.  Your brand can target users based on interests, demographics, location, and behaviors.  The ads can also blend into someone’s social feed.  Facebook ads also allow to advertise on Instagram as well.
  •          AdRoll – This is a retargeting platform that advertises to people that have already visited your website.  The benefit of AdRoll is that it can display ads on Google and social media sites.

Establish Parameters

A great PPC campaign starts with establishing parameters.  Without parameters, you risk your ad being untargeted and ineffective.  Your ad campaign should reflect your business goals.  What is it that you want to accomplish?  Is it visits, sales, or brand awareness?

You will need to set who you want to target, how will you measure success, and what type of campaign you will run.

Campaign Type

Besides picking where to run your ads you need to choose the type of campaign, and whether you are doing one or a combination of campaigns.

  • Search Ads – These are popular and are the text ads that show up on search engine results pages.
  • Display Ads – These are image based ads on external websites which includes social media.
  • Social Ads – Any ad that you see on Facebook, Instagram, LinkedIn.  You pay to show up in your target audience’s social feed.
  • Remarketing – This is to target people who have previously engaged with your brands.  It could be filling out a form, reading a blog, or visiting a page on your website.
  •  Google Shopping – This is most effective for e-commerce sites it includes the image, price, and short product description.  It will show a carousel on a search page based on your target keywords.

Create Quality Ad Copy

While the right keywords will get you in front of your target audience, quality ad copy will get them to click on your ad.  Your ad needs to solve a pain point of the searcher.  You need to give them exactly what they are looking for.  It needs to be clear and concise.

Search ads have a headline, a URL, and a short description.  Each of these has character limits to ensure it is short and to the point.  You need to include the main keyword, an actionable call-to-action (CTA, and make the offer appealing.

Landing Page

Once you have the PPC ad ready, then it is time to focus on the landing page.  This is the page that you send the leads to after they click.  The landing page needs to be relevant to the ad and deliver what was promised.

The point of the landing page is to convert your visitor into a lead or customer.  Also, a high-converting landing page will improve your quality score and lead to better ad placement.

The landing page should have a strong headline, a clean design, copy that is relevant, and an easy-to-use form with a CTA button.

Paid Advertising Pays When Used Correctly

Paid advertising is an effective tool that should be part of your strategy no matter the goal.  It can give you the boost in leads and conversions that your brand has been looking for.  If you are unsure about the best choice for your brand, give us a call. We have been helping out brands succeed in their marketplace for years.

A Guide to Enhancing Your Brands Facebook Ads

Running an effective Facebook ads campaign that will generate more leads and sales is the goal of any brand.  It may sound easy however, without a winning strategy in place it will not get you the results you are looking for.

Facebook is one of the biggest online advertising platforms and has more than three million companies worldwide on its platform.  They design Facebook’s algorithms for ad success, but you must set it up and execute correctly.

Key Metrics That are Involved

To optimize Facebook ads, you need to understand the key metrics.  They will assess the performance of the ads and determine if you are working towards the goal.  Here are several that you need to be aware of and understand.

  • Frequency – This is the estimated number of times a single user sees your ad, calculated by dividing the number of impressions by ad reach. You can assess how effective it is with this metric as well as monitor over showing the same person the ad.
  • Conversions – A conversion is when your target audience interacts with your ad and click on the call to action. If your desired action is for them to visit a landing page and they do because of the ad then it counts as a conversion.
  • Click-Through Rate (CTR) – CTR is the percentage of users who click on your ad, taking them to the landing page or form. If this is a low number, then it tells you your ad is not of interest to your target.
  • Cost per Click (CPC) – CPC tells you the actual cost of a click. As an advertiser, the goal is to keep this as low as possible.
  • Cost per Action (CPA) – Advertisers can pay only for specific actions from the Facebook ad. If you want them to download an app, this will be the metric you are interested in.
  • Return on Ad Spend (ROAS) – The total conversion value divided by your advertising costs.

Choose Your Marketing Objective

When you go to set up your ad on Facebook, you must choose a marketing objective from 3 options.

  • Awareness – This objective is for creating brand awareness or reach ads. It is considered the top of the funnel marketing.
  • Consideration – This is targeted towards enticing your audience to engage with you and learn more about your brand.
  • Conversion – Your desired action is to convert them into a paying customer. It is about getting a commitment to buy.

Define Your Target Audience

Once you have your objective it is time to define who you are targeting.  To create a Facebook audience you include your ideal customers’ characteristics and users who fir this profile become part of who sees your ad.  Adding exclusion parameters is crucial to keeping your ad spend to a minimum by preventing audience overlap.

The key to saving on your ad budget is assessing all audiences your specific ads will not benefit and exclude them by creating custom audience lists.

The Design of Your Ad

Think about using targeted keywords in your headlines, which will contribute to your search engine optimization (SEO).  Make sure that your ad has a compelling headline and description.  Always include a CTA button that is aligned with your desired action.

Include photos, videos, or carousels, it needs to be visually engaging as well.

Split Test Your Ads

Split testing lets you fine-tune your ad by comparing different versions and testing them out against each other to see what works best.

Track and Optimize

The only way to measure is to look at the campaign data.  The data will allow you to make improvements such as allocating more budget to your performing ads and adjusting the ad schedule.  If you are not getting many clicks, then it is time to play with the content.

Closely tracking data allows your brand to optimize your ad components and overall performance.

PPC Marketing Strategies Guide

PPC marketing is a great way to expose your community and products to users that are actively searching for you.  It is a useful strategy for any business.  However, there are many details that need to be defined in order to have a successful campaign.

What is Pay-per-Click (PPC Marketing)?

PPC marketing is a form of online advertising in which advertisers accrue costs when users click their ads.  Advertisers bid on the perceived value of a click in relation to the keywords, platforms, and audience type in which it originates.

 PPC is All About Relevance

PPC is used for all types of campaign goals including increasing sales, generating leads, promoting brand awareness.

Users are searching for specific products, services, and information all the time.  Advertisers have the ability to show a targeted ad at the exact moment this search is occurring.  By targeting setting and account structure, advertisers can run successful PPC campaigns.  But it is all about relevance.

Keyword Types

The foundation of a PPC marketing campaign is keywords.  There are several types of keyword match types.

  • Exact – Query must be typed in exactly.
  • Exact Close Variant – Query must be typed in exactly, but can include misspellings or other variants.
  • Phrase – Query must be typed in the correct order, even if there are additional terms before or after the query.
  • Phrase Close Variant – Query must be typed in the correct order, even if there are additional terms before or after the query.
  • Broad – Query can be typed in any order and will potentially show ads for similar searches.
  • Modified Broad – Query can be typed in any order but must include terms that contain a plus sign.
  • Broad Session-Based – A form of the broad match that takes into account other queries from that user’s search session.

Negative Keywords

As a digital marketing agency, we always spend time working on negative keywords for clients.  They are just as useful as positive keywords.  Negative keywords can help remove unqualified traffic.  For example, you are selling high-end products, you do not want to show up on “bargain” or “cheap” searches.  That is the perfect time to add those into negative keywords.

Ongoing Research

As keyword search trends change, you will want to update and track the keywords you are currently using and make sure they are still current as the campaign continues.  Check monthly also, you may need to change your keywords based on your lead generation if you are not getting the results that you want.

Location Targeting

PPC marketing allows you to specify the location down to the zip codes that see your ads.  For local service businesses, this is important as you may not service the county or state.

If you ship your products all over the United States, you may not think that this applies to you, however, you are not correct.  Check your customer database, do your clients tend to live in specific neighborhoods or states?  Are you targeting families, then you want to hit suburban neighborhoods.  It is about getting the best bang for your ad spend dollars.

Continuously Improve Your Campaigns

Your PPC marketing results will only be as effective as your marketing strategy.  The key is testing, testing features, strategy, and content.  Every account is unique and will have its own reactions to different features and strategies.  If you want continuous profits and growth, you need to continuously improve your PPC campaigns.

Understanding The Advantages of PPC Management Carlsbad

Did you know that it is possible for small businesses to have just as much online presence as big ones? In the online world, the amount of brick-and-mortar locations or the number of staff you have does not matter. It is a playing field where your product can be put right in front of potential users. Although building a large audience can take time, the right strategies can have a significant impact on the growth of your small business. Investing in the benefits of pay-per-click or PPC management Carlsbad can be the difference between actively gaining traffic and waiting for users to find your website.

Benefits of PPC Management

Here is a look at some of the major advantages of PPC management for your small business.

  • Fast Feedback: One of the key benefits of PPC management is speed. PPC has the capability to literally build traffic at a few clicks of a button. In addition, it takes just a few minutes to set up a PPC campaign.

Even if you do not have prior knowledge of online strategies, a reputed online marketing agency Carlsbad can walk you through the set-up process step by step. The research on keywords and competition has already been done by their systems, so all you need to do is decide which campaigns to run.

  • Specific Targeting: In PPC campaigns, specific targeting means that you can choose the best combination of tactics. You can make decisions about where and at what time you want to meet your audience. Are consumers finding you on their desktops or mobile devices?

Building a better brand recognition, being able to reach not just local but also global audiences, and having multiple ways, such as Key Performance Indicators (KPIs) to measure your campaign’s performance, and remaining independent from changes in SEO algorithms are some of the other benefits of PPC management CarlsbadLearn more how PPC works at Maxaudience.

Work with the Best Agency for PPC Management Carlsbad

When it comes to SEO, digital marketing, web design, PPC management Carlsbad, etc., contact MaxAudience. For more information, visit www.maxaudience.com or call today.

Enhancing Your Brand Awareness With PPC Management San Diego

PPC (Pay per Click Ads) is one of the most popular ways to make your business more visible online. Flashy advertisement banners dispersed across the internet, on high traffic social platforms and websites could generate inbound leads for your business. However, PPC management San Diego is not a task to be taken lightly. Marketing automation San Diego can make PPC management more efficient for your advertising campaign.

Here are the Tasks that a Digital Advertising Agency San Diego Typically Performs

  • Keyword analysis. Determining the most effective set of keywords and targeting them with time tested SEO methods.
  • Monitoring. Keeping track of your reports from different PPC channels to learn what keywords and queries are most commonly used, to focus efforts on the most common searches.
  • Channel strategy to follow. There are so many different providers for PPC services. Bing, Adsense, paid SMM, affiliate networks etc are the top networks to consider for PPC.
  • Analyzing ROI on different PPC services. Keeping track of your investments on various Ad services and its scope is also an important part of PPC management.
  • Eliminating negative matches. Another crucial task of digital agency San Diego is to detect the users belonging to a category which makes them unlikely to convert. Like, lower economic groups would not be interested in your luxury car sale business.
  • Banner designing. Banners are an important part of PPC management. The information that they reveal should be competitive in nature. So, the strategy should include pricing your products and services competitively.
  • Targeted Ads. Targeted Ads are ads based on demographics and consumers’ previous buying and behaviors.

Also, the banner should be professional. Besides pricing, we give attention to whether your business is bidding on the same query as your competitor or is there something that the competitor is missing that could be exploited.

PPC Management San Diego to Confine your Campaign within a Geographical Proximity

Businesses that have a locally defined scope would only benefit from promoting it to a specific region. Some PPC campaigns tend to become active everywhere irrespective of the physical location of the target audience, which is really wastage of resources.

Once you define the physical region you wish to target, the next step is aiming for those blogs or pages that have the maximum traffic from the region of your choice.

Besides geography, you should also give thought to the interests of your target audience. What would be the common areas of interest for your consumer?

A digital advertising agency San Diego reads the minds of its target audience and to gauge their behavior. PPC management is an important role of a marketer and with the right team and a practical strategy. Also, it is easier to reach the objectives.

How to Use Facebook to Promote Your Business

Facebook is undoubtedly the most popular social media platform, even after all the controversies (fake news, promoting policies that have proven to not help society, and so on). Regardless, Facebook is still supreme. Therefore, it is hard to deny that Facebook still remains the most effective marketing platform to promote your business.

Twitter continues to hurt itself because of its supporting of issues that go against what America has stood for and what has made America the most powerful country in the world. Because of this Twitter is not equal to Facebook.

MaxAudience has managed hundreds of Facebook campaigns for clients, so they have firsthand experience in bringing in a high ROI with Facebook advertising. While paid Facebook advertising can be expensive for small businesses in the long run, there are strategies to promote your business on Facebook that are absolutely free.

A few free ways to promote your business on Facebook are:

Create a business page:

When you open a public business page for your company on Facebook it lets your customers and prospects connect with you directly via Facebook messaging and comments.

This helps develop a personal connection your target audience. If you are a one-person business, you can also use your personal profile to engage with customers. But creating a separate business page gives you a different level of professionalism.

Engage with the audience:

Once you have your business page, don’t let it just sit there. Remember that your Facebook page is a vital communication and marketing tool for your business.

Regular updates, posts, and audience engagement are some of the ways to showcase that not only are your customers satisfied, they regularly interact with you and have a direct connection with your brand.

Join Facebook groups:

Facebook groups are where you can learn more about what your competitors and your target audience is up to. You can use your business page to join professional groups and your personal account to join customer groups.

This will let you know what your target audience wants and what other businesses are doing to meet customer demands. Making a regular and insightful contribution to groups will also help establish you as an authority figure.

List events:

Whenever you have company events involving the audience, such as a webinar, create an event page to invite friends and the people in the groups you are part of.

Not only will you get attendees, but you will also receive outstanding feedback on the event. Even people who aren’t in the groups will get to know and want to attend, resulting in prolific publicity.

There are also several paid options for advertising on Facebook, including sponsored posts and display ads. For more information get in touch with MaxAudience and discover a number of ways to promote your business.


Paid Advertising For Predictable Results

There are several ways to get found online. Banner ads, search results, and PPC are some of them. Organic search – also called unpaid advertising – is often cited as the best form of advertising for your business.

It shows that your website and social media have great search optimization, and people can easily find you through an online search. Although generally free, organic search often takes a long time and doesn’t offer predictable, dependable results.

There’s a reason why paid advertising still exists, and it’s because they deliver constant, scalable, and dependable results. There is often no alternative to good, old-fashioned paid search. Yes, advertising takes a lot of effort. You can’t just put up anything and expect people to be interested.

You have to spark that interest. Don’t worry. MaxAudience is a trusted Internet marketing and advertising agency of over ten years, serving hundreds of companies across the country. They can help you get started on the right foot.

Different types of paid ads

Some forms of advertising have been around for ages. Banner ads are one of them. The reason why they still exist is because they have the highest capability to interest and engage the audience. The catch? They are successful only when done right.

Whether you open the door for PPC or PPI ads, MaxAudience makes sure every time your ads are displayed, they attract all the attention. The result? A higher ROI than anything you’d earlier put up online.

Display ads appear even when the person may not be looking for the product. However, search ads are displayed when the person is already looking for the product online. Both the types of advertising are good for businesses, but you have to know which one works for what type of business.

Using the same strategy for all types of ads will not deliver the same results. MaxAudience gets familiar with your business and needs, and then comes up with the right strategy to make your ads a success.

A customized approach

Whether you use them for Internet marketing or web design, MaxAudience works by helping you figure out what you want to achieve. Do you want to drive sales or build brand recognition? Do you want to increase traffic to your site or promote your products and services?

Our customized approach is designed to help accomplish your purpose, ensuring quality leads are driven to your site in large numbers.

Save money on advertising while getting new visitors to your site every day. Get in touch with MaxAudience to take your business ahead.