Mobile Marketing Strategies for Brands

Studies show that smartphones are the first thing people look at in the morning and the last thing they look at before they go to sleep.  As a brand, this means your mobile marketing strategies are important and need focus.

More people are purchasing from smartphones than ever before, is your brand utilizing this space effectively.  In 2021, mobile devices reported more than half of internet traffic worldwide.  Let’s look at strategies in mobile marketing.

What is Mobile Marketing?

 Mobile marketing allows brands to connect with customers directly.  The strategies are reaching customers and potential customers through apps, websites, social media, emails, and texts.  Mobile marketing opens up other forms of reaching customers instantly.

Connect Anytime and Anywhere

Mobile phones offer the opportunity to connect at any time and anywhere in the world.  No matter what service or product your brand offers you can take advantage of it and improve conversion rates.  Targeted marketing will get you to your target audience.

Channels for Connection

There are multiple options when it comes to connecting via mobile.  Here is a look at the options.

  • Mobile Website – With half of the website traffic coming from mobile devices it is key to have your site optimized for mobile.  Check how the site looks on a phone and the loading speed.
  • Apps – Apps are so popular on phones, which is why engaging with customers in a personalized way can promote brand awareness.
  • QR Codes – QR codes are gaining in popularity and so common, especially in the last year because of the pandemic.  Most restaurants now use QR codes instead of menus. They are so easy to scan and then visit a website or landing page, it is an easy way to get your audience to load a page without remembering a long link.
  • SMS Marketing – SMS marketing is using text messages to send time-sensitive offers, updates, and alerts to people who have consented to receive messages from your brand.
  • Social Media – No matter the platform most people check social media from their smartphone.  Having a presence is mandatory.

Mobile Marketing Increases Search Engine Rankings

Search engines will boost search rankings for sites that have a strong presence.  This strong presence includes having a website that is optimized for mobile and profiles on social media channels.  The greater your brand’s visibility is, the better your ranking can be.

Mobile is Here to Stay

Mobile marketing is here to stay and will only get bigger and stronger.  If your brand’s presence is not strong on mobile devices you are missing out.  Don’t let your competition get the best of you.  Our clients have found that by working on their mobile strategies they have improved their revenue.  Contact us to help you maximize your presence.  Our team is experts at getting brands more visibility.

 

 

Is Your Digital Marketing Strategy Propelling Your Brand?

Brands need a marketing strategy not to say that you have one it the plan is to propel your brand.  We often get asked do I need to have a marketing plan to reach our goals.  The answer is yes!  Also, as your brand and as marketing evolves, you need to update your strategy.  Here is a look at why you need a marketing strategy and the basics for putting an effective one together.

What is a Marketing Strategy?

A marketing strategy is a plan that concentrates on the best opportunities to increase lead generation and achieve a successful brand.  A marketing plan should include your value proposition, mission statement, customer data, branding, goals, and the how.  The strategy will set clear business guidelines.

Why You Need a Marketing Strategy

A marketing strategy gives brands a clear vision and execution plan.  There are several benefits that your brand will gain.

  • More leads
  • Gain market share
  • Stand out against your competitors
  • Increase customer retention and engagement
  • Smart execution of processes

Tell Your Business Story

Consumers these days want to learn about the brand, their values, what they stand for, and connect with a story.  Storytelling is an important part of your marketing strategy.  Your brand story should be a part of your website, your social media platforms, and shared within other marketing pieces.

Your brands business story is what will set it apart from the competition.

Understand Your Target Audience Better

A marketing strategy starts with the vision and mission of your brand but the next piece is all about the target audience.  In order to be able to create a strategy, one must understand who their audience is, what they need, and how to best connect with them.

Look at your customer base demographics, geographical, and behaviors.  Take the information and create a profile of your ideal customers.

Next is using the analytical tools to see your website traffic, bounce rates, conversions, time spent on your website, and your social media analytics as well.  All of these pieces are important for putting an action plan together.

Strategy into Action

Once you have the details, then it is time to decide which marketing tools you will need to set up and invest in.

  • Analytical tools
  • SEO tools
  • Social Media scheduling tools
  • Paid Ads
  • Online advertising

A Clear Marketing Plan That is Adaptable

The world is constantly changing and with that, your brand needs to be adaptable.  The pandemic made that very apparent in the world of marketing.  A marketing strategy needs to be adjusted to change with the times and continued success.  This is why continually looking at your marketing strategy to continue to propel growth is critical.

Once you have a strategy, the execution of it can be divided up amongst the team or it may be when you decide that it is time to hire a digital advertising agency to help your brand meet your goals.  At MaxAudience our team can help with web design, social media marketing, SEO strategy, content creation, PPC Ads, and more.  We have worked with startups to large corporations and are ready to help you blow away your competition.

MaxAudience San Diego and New York are 2021 UpCity Excellence Award Winners

Digital Marketing Agency MaxAudience has received the UpCity National Excellence Award for the third consecutive year.  The agency is honored to be recognized as one of the top 100 marketing providers in the United States.

The Top 1% in the Marketplace

The Upcity Excellence Awards are presented to the top B2B service providers.  These providers have the best customer satisfaction and brand integrity ratings.  UpCity is an online marketplace that helps businesses find high-quality service providers.  The UpCity rating is a proprietary algorithm that measures a provider’s credibility, recommend ability, and reputation based on digital signals.  They gave the yearly awards to the top 1% of the UpCity marketplace.

Over the years, MaxAudience has proven that they are not just another digital marketing agency.  The team creates marketing campaigns that deliver results to help their clients win in their marketplace.

MaxAudience Creates Strategies To Improve Brands Online Marketing

MaxAudience has worked with Fortune 500 companies to startups over their 10 years in business.  By helping brands create mission statements, design and messaging solutions, establishing powerful websites, ad campaigns, social media campaigns, content, and SEO strategies, it improves leads and ultimately conversions.  The dedication that the agency gives to its clients is clear in the reviews that they receive on UpCity.

The past year, they have dedicated the MaxAudience team to helping clients focus on their online presence during the pandemic.  They did this by implementing strategies that would not only allow them to survive but in fact thrive.

“Here at UpCity, we are always very proud to announce our Excellence Award Winners. We are fortunate to work with the best, most trustworthy partners across the U.S. and Canada,” said UpCity SVP of Product & Marketing, Heidi Sullivan. “This is a great opportunity for us to honor the partners that help us fulfill our mission of helping businesses find B2B service providers they can trust.”

Mary McIntyre, CEO of MaxAudience, “Especially this year, heart wins the day, great job team.”

MaxAudience clients’ testimonials that are part of the UpCity ratings:

“Although the partnership just began, the website already looks more professional. Timely and responsive, the MaxAudience team fully commits to meeting objectives. They are digital marketing experts, especially in the realm of social media.” – Kelly Watson

“They are pros and they are always there for me.” – Ryan Gagajena

“I feel very fortunate to have locked links with Ben, and MaxAudience. I will be their client forever.” – Bethann Christopher

Does Your Brand Have a Customer Journey Map?

In 2021, the customer experience is more important than ever for brands to focus on.  One way to improve your customer experience is to create a customer journey map.  The map is a way to understand the customer’s perspectives and how they will interact with your brand.  This map will help your employees and your marketing strategies appeal to your target audience.  This will increase your bottom line.

What is a Customer Journey Map?

The customer journey starts the minute they hear about your brand all the way to when they purchase and receive a thank you for their order. A map details every step that a customer experiences within your brand when traveling in the sales funnel.

Understanding your customer will help you create the most efficient process and one that speaks to them when creating marketing strategies.

Why Should You Create a Map?

A customer journey map is a beneficial tool for your brand.  Mapping the journey helps create a consistent and effective path for the customer experience.  The map is a guide for the team from sales, content creation, management, and customer service to teach what step comes next for the prospect to become a customer.  It keeps all of your marketing from the perspective of the customer and speaking to each party of the journey.  The steps from finding your brand to purchasing can look different for your audience, and many times parts get skipped over by brands.

The map should not stop with the purchase, the smart brands will have the journey continue with emails and offering exclusives and promotions.

Improve Your Customer Retention Rate

When you have the journey mapped out it is easy to see what areas need improvement.  When you improve on sections, fewer people will leave your brand for the competition.  All a potential needs is one bad experience to switch brands.

Attaining a new customer is 5 to 25 times more expensive than retaining an existing one.

Creating the Map

Your map should achieve the following:

  • Desired Outcome – What is your map’s desired outcome?  Are you trying to improve the customer experience or generate more sales?
  • Find Touchpoints – Touchpoints are the platform or location where customers first interact with a business.  These can be social media posts, search engine results pages, PPC ads, or Google reviews.
  • Customer Personas – part of the journey is mapping out solutions for the personas.  Personas will help you gauge what they want and predicts their behaviors.
  • Customer Experience – Focus on making their experience better.

Taking the Map and Working it into Your Marketing

Once the map is created, then it is time to set your marketing plan and how you are going to reach your customers and potential customers.

The map is your guide to when in the journey is a good time to send a marketing email and what type, more information, checking in, introduction, or thank you.

White papers, case studies, and blogs are great resources and provide useful information to customers on the journey.  The map will let your team know when it is time to provide these items to them.   The personas will tell you which studies will help the potential customer the most.

If you are not sure where to begin or how to take your customer journey map and work it into successful campaigns, we can help.  Our team has helped small to large businesses overcome their marketing question and generate leads and conversions with our experience in email marketing, SEO, branding, website design, and content creation.  Contact us today to beat out the competition.

How Does Brand Messaging Affect Digital Marketing Strategies?

Brand messaging is a huge part of the creation of branding and integral in the creation of marketing strategies.  In this guide, we are going to dive into what makes messaging so important and how you can use it in your marketing strategies to dominate online.

What is a Brand Message?

A brand message refers to the underlying value proposition.  It is what makes prospects relate to your brand by inspiring them, persuading them, motivating them, and finally want to buy your product.

A brand message sets your company apart from the competition.  Prospects understand your values and what you stand for.

How Does Brand Messaging Drive Marketing?

Strong brand messages drive content writing decisions and future campaigns.  Brand messages and value propositions set the theme for all of your future blog posts, website content, social media, ads, and more.  Brand messaging is about the language and phrasing that is used.

When brands are not strategically using their message, it can lead to misalignment and inconsistency.  Brand messaging strengthens a brand’s identity.

Start with Your Website

The home page of your website is sometimes the first thing that a potential customer sees.  Your brand message should be visible on the page.  Highlight the story of what makes your brand distinguishable unique and how it relates to them.  Identify your customer’s pain points and how you can help them.

The focus of pain points is how you offer a solution to the problem, it is about the benefits, not the features.  People want to feel like your brand understands them and has the answers they are looking for, whether it is through a product or a service.

Social Media

Social media is a great place to share and attract prospects.  The first thing to figure out is which platform is your target audience on the most.  Start with where your audience is and then branch out from there.

Social media allows you to share content that aligns with your brand message and values.  Share industry news, give advice and showcase original photos of your product or service.

Blogs

There is a lot of talk about whether blogs are read and useful going forward.  Yes, blogs can help give information and reiterate your brand message with useful information.

Blogs offer a way to share expertise in an informational blog post that establishes industry authority.  It helps build trust with your readers.  If you would like to focus on a customer benefit that your brand offers that the competition doesn’t a blog is a great way to speak to that benefit specifically.

Case Studies

Case studies are social proof that your product or service gives value.  These studies are an excellent way to showcase your expertise.  They tell a story of a person or a company that had a problem and how your product or service helped them.  Case studies have an impact that will help sell your brand to prospects.

Brand Messaging and Value Propositions are Vital

Brand messaging is critical to your online presence.  If you are not using your brand message and your value proposition, you are missing out on opportunities to increase sales.  While there are so many daily activities that owners and managers get caught up in if there is no brand message you are running in circles.

If you are unsure how to create a strong brand message and then how to best use it, we can help.  We develop brand messages that have helped companies generate a stronger presence and dominate in their marketplace.

How to Create eLearning Content That Sells

eLearning has many advantages over traditional classes and it is not just for schools, businesses can offer eLearning courses as part of their services and an additional revenue stream.  The important part is to teach something relevant and that your target audience wants with great content.  Creating eLearning courses can be a great content marketing strategy to increase interest in your brand, but also add a new product.

Think of the Why

Everyone is busy!  However, if you can hit why your target audience wants or needs this course, then they will make time.  Give them enough details on what they will learn, how they will learn it, and why it will be useful.  The goal is to get them invested in the eLearning.

Think of the course as a tool, however, it is not only about the marketing of the course, or driving traffic, it is about giving them a course with information that they need.  The course will drive traffic and will receive social proof to encourage others to take your course.

Micro-Learning

The best eCourses are the ones that break up the information into small sections.  It is a short burst of content for learners to study.  Retention is found to be better, and it also makes them come back for more, instead of overwhelming sections of content.

Micro-learning appeals to individuals as it takes up less time and the quality of the content is richer.  That is the key when thinking out the lessons. While it is smaller chunks, it is quality, concise information.

Provide For All Learning Styles

The best eLearning courses have a balance of visuals, audio, and kinesthetic (moving or doing).  Incorporating different elements of each will involve your audience and engage them in the process.  Some ideas to combine all three learning styles are video content, graphics, written notes, and activities.

There may be some repetitiveness when trying to accommodate all three styles, but that can lead to better retention and increased understanding.

Give Information But Hold Back A Little

With eLearning courses there are often two mistakes made: one is giving every single piece of information you know or giving very little information to entice them to come back for the next.  When it comes to giving knowledge, you want to give information, however, not every single thing you know all at once.  Too much can actually overwhelm your audience, and it does not leave room for a deeper dive course to follow.  However, be aware of holding too much back. They want to learn and you need to give them quality information.

Engagement with Interactive Learning

Corporate training many times gets labeled as dry and boring.  When creating eLearning courses, you want to balance between passive and active content.

Passive content is when the lesson is being presented and the viewer is watching a video, reading notes, and listening to explanations.  Once the passive part of the lesson has been presented it is, then a great idea to add some active content, things like quizzes, simulations, discussion forms, an assignment.  All of these examples get the student thinking and brainstorming, taking the lesson and putting it into use.

It is about creating an experience and making the course not only memorable but shareable.

Market Your Course

Once you have the course created, it is ready for students.  It is then time to get the word out through your digital marketing campaigns.

Utilize your social media, create Ads, email marketing, newsletters, and webinars that will preview the eLearning course.  It is about reaching out to your customer base and your target audience.

The goal of an eLearning course is for it to teach, have a high completion rate, for them to share your course with others, and register for another one of your courses.  When you incorporate these tactics, you will have a great reputation as a must-do eLearning class.

Digital Marketing Trends You Need to Be Aware of in 2021

The first quarter of the year is a great time to think about what you want for your business by the end of the fourth quarter.  Once you decide what you want, it is time to make it happen.  Digital marketing trends are a guide as to ways to improve your presence and close business.

Up Your Social Media Game

Social media marketing is here to stay, and in fact, it is time to up your marketing budgets.  Social media is creating opportunities to engage and retain customers no matter where they live.  2020 saw a huge increase in social media followers and it is not going to decrease going forward.

As a business, you will want to create a monthly calendar with content, images, themes so that you can post regularly and monitor responses.  Responding to comments and DM’s is critical if you want a better following.  With engagement comes retention, which leads to buying.

Local SEO

One of the best SEO tips is to make sure that you have a geographically defined service area within your local listings.  What this does is make sure that your business will show up when someone searches near me.  You want people to be able to find you in real life in addition to online.

Local SEO will improve your search rankings not only locally but overall search algorithms.

Improving Segmentation in the Sales Funnel

While getting the next sale is important, are you take the time to engage with those customers that are in your sales funnel?  Put more effort into the customers that are on the buyer’s journey.  They are interested in your product or service and may just need some more information.

Engaging with clients and potential clients is important, but it is also about giving them what they are interested in.  Segmenting your customers gives you the opportunity to reach out to them personally.  Segmentation allows for a more cost-effective way to spend marketing dollars.

Conversational Marketing

Conversational marketing is about having conversations with potential clients and moving them through the sales funnel faster.  It is about making it easier for individuals to engage with a business while being personalized.  The biggest difference is that instead of leading customers to landing pages and filling out forms, it is about being able to click on a chatbot to ask questions.  The use of an intelligent chatbot is key, as it is not possible to have a live person 24/7 waiting to answer questions.  An intelligent chatbot will increase engagement and proactively reach out to people who are serious about buying.  It takes your funnel from giving what they want in days to minutes.

Now What?

The suggestions listed above are a great place to start with to get your digital marketing in a strong starting point for the first quarter and then moving into the rest of the year.  Start with one or two that will be the most impactful and move from there.  This is the time to analyze your marketing strategies and look at what is working well and what can improve.

How to Use Social Proof as a Marketing Strategy

Social proof is an excellent strategy to use in online and offline marketing.  It is a powerful psychological approach that can be used on websites, social media, landing pages, product pages, google, and other places.  Social proof as a strategy is about getting the proof and then leveraging the evidence that your brand is indeed what they need.

What is Social Proof?

Social proof is the idea that people will follow others when making choices.

Looking at reviews of products online is reading how other people see the product is social proof in action.  Customers’ experiences can sway your opinion of an item and encourage a purchase if the proof is positive.  Social proof is most powerful when it comes from a friend or family member.

Common Ways Brands Use Social Proof

There are several different ways in which a brand can use social proof.  It is about proving that other people like your product or services and they will too.

  • Reviews
  • Testimonials
  • Influencers
  • Awards and Recognition
  • Social Media Following

Reviews

A positive review will help establish credibility for brands.  This is why you want to ask for reviews from happy customers.

As a brand, you want to get reviews on major sites like Google and Yelp.  You will want to get them on multiple sites, as people will check multiple review sites if they are trying to make a decision.  Once reviews go up on a site you should use it in marketing materials add to your website, use in a social media post, or a landing page so that it is visible.

Keep in mind that as much as positive reviews will increase sales, negative reviews have an equally strong effect as well.

Testimonials

A testimonial differs from a review in that it will tell the client’s story.  Storytelling is a compelling tool, and it engages the reader so that they see the struggle and how your brand gave them a solution and made their life better.

Influencers

Social media influencers are a great resource as they have a large following and they can persuade their connections to purchase from your brand.  The first step is to find the right influencers for your brand, if you sell pet products then you want an influencer who has a pet and fits your target audience.

Having an influencer post about a product that they like or giving a discount code can create social media buzz.  Successful brands are using influencers to market for them and create social proof.

Another way to work with influencers is to create a brand ambassador program.  Ambassadors will post about products or services and will announce their relationship on social media bios, blogs, or websites.  This again is about working with the right people and making sure that they model your brand’s vision.

Awards and Recognition

Awards and recognition validate a brand as a stamp of approval from a group.  The more prestigious and recognizable the source of the award is the more valuable it becomes to your marketing efforts.  Awards and recognition should be listed on your site, in social posts, and in press releases.

Opportunities to Use Social Proof

Social proof can improve the way your brand is seen and in turn gain more customers.  There are many opportunities to use social proof as a marketing strategy.  The important piece is to take a few of these ideas and do them well.  If you are unsure of the best way to get more social proof for your brand, we can help.  MaxAudience has been helping brands big and small get the credibility that they need in the marketplace.  Contact us today.