Clutch Announces MaxAudience as a 2020 Clutch Leader in Excellence

Clutch has announced its list of 2020 Clutch Leaders, and MaxAudience is one of the leaders.  This is not the first award that Clutch has presented to MaxAudience.  Over the years, they have won several including Top Web Designers in San Diego, Top Social Media Marketing Company, and #1 Digital Agency in the Southern California/Los Angeles area.

Clutch Rankings and Scores

Clutch is a B2B ratings and reviews website located in Washington, D.C.  Their primary goal is to connect clients with the service providers who will best help them accomplish their project objectives.   They do this by segmenting vendors based on their location and industry.  Then assign two scores to each, which helps them rank each group.  The first they call Focus and it’s deciding factors based on the services each vendor offers. They call the second the Ability to Deliver.  This determination is by their client reviews, market presence, and work experience. Clutch analysts collect each review by interviewing previous clients about past projects either on the phone or online. An in-depth questionnaire gathers the details about each project and provides a verified account of the experience from the client’s point of view. So far, our clients have all agreed on the quality of our work, resulting in an overall rating of 5 stars on the site.

Clutch has been recognized by Inc. magazine as one of the 500 fastest-growing companies in the U.S.   They also have been listed as a top 50 startup by LinkedIn.

Digital Marketing Agency that Helps Create Winning Brands

MaxAudience takes pride in developing digital marketing campaigns that not only bring results but helping companies turn themselves into brands.  We provide web design, brand management, and advertising campaigns that specifically make it easier for our clients to win in their industries.

Mark McIntyre, CEO of MaxAudience said “Great teams, bring great results.”

Are Backlinks Part of Your Digital Marketing Strategy?

Backlinks are important for SEO and search engine results.  This is why they have been an important part of a digital marketing strategy.  While the effectiveness of quality backlinks has not changed the way in which you need to get them has.  Is your business using backlinks to get higher search engine rankings?  Here is a guide on how to improve your backlink strategy.

What are Backlinks?

Backlinks are when one website mentions another website and links back to it.  It is also known as incoming or inbound links, backlinks make their connection through external websites.  Whenever backlinks occur it has a positive effect on a site’s ranking and search visibility.  They do need to be quality links and sites, Google does take this into account.

Why are they Important?

Backlinks to your website are a signal to search engines that other websites are endorsing your content.  It helps determine how authoritative and relevant your site is on the topic for which you rank.  For users, they connect searchers with information that is similar to what is being written on the same topic on other resources.

How Backlinks Position Your Brand

  • Organic Ranking – Quality backlinks optimize your website’s organic rankings. Inbound links establish trust and validate the content published on your site.
  • Industry Authority – Not only do backlinks boost your site traffic, by other sources citing your content it makes your brand authority.
  • Faster Indexing – Quality links will speed up the indexing of your website. It takes less time for Google to read your website.
  • Referral Traffic – Posting clicks from other online sources leading to your web page can significantly boost your site traffic.
  • Grow Your Network – Link building can expand your network. When webmasters use your content and reference your site it encourages followers.  It also makes it easier to promotes your business.

Getting Started

Now that you have all of the reasons as to why you should have backlinks, we will get to the how.

Content is the first step.  Your content needs to be informative, engaging, and quality.  If you don’t have the information then no one will put a backlink to it.  Your content will need to utilize keywords and longtail keyword phrases that make sense within the text.  Give useful tips, relevant, latest topics, and that it is appealing to your target audience.

Another strategy is to incorporate guest writing for other sites.  This is a great opportunity to promote your content and reach larger audiences.  This is about publishing informative articles on other popular online resources that will give you more visibility.  It helps leverage your relationships and expand your network.  As a digital marketing agency, our brand writes articles for a Digital Agency Network (DAN), we share information about marketing strategies.  The article gives useful and helpful information, and the article links to the MaxAudience site.  It is not a sales post, which is what you need to remember when guest writing.

Social Outreach is important when it comes to link building.  This is a great strategy to earn backlinks to your website.  The key is to work with other industry influencers and webmasters.  Keep in mind that a paid backlink strategy is a Google violation.

Comprehensive Strategy

Backlinks should be part of your content marketing strategy.  While backlinks alone will not get you the #1 ranking on search engines it is a powerful tool that often gets overlooked by brands.  This is a great way to leverage your brand and achieve more visibility and more deals.  If you are still unsure about how to place this into your strategy give our office a call and let our experts help you blow away the competition.

How to Use Digital Marketing to Generate Leads

One of the main goals in a digital marketing strategy is generating new leads that will ultimately become customers or clients.  It is about maximizing the opportunities to turn visitors into leads, which is essential to maintaining a functional business.

Lead generation strategies include tactics that generate more traffic onto the website to boost sales and improve the conversion rate.  There are specific strategies that will improve your lead generation.  Keep in mind that is about quality, not just quantity.

Start with Your Website: User Experience and SEO

The first place to start is with your website.  The user experience is where it begins, fix loading errors, speed up your site, it keeps the user on your site.  Your website should be easy to navigate for visitors.  Through on-site funnels, you should ensure that your visitors can easily find your lead magnet.

Search Engine Optimization (SEO) is one of the most effective ways to reach your target audience.  It involves improving your site’s search engine rankings with keywords.  The strategy involves choosing the keywords that specifically target your ideal client.  It also includes long-tail keywords for the more specific searches.  There is also less competition, which means you can rank higher.

Utilize Email Marketing

E-mail marketing is one of the top lead generation strategies.  It begins with an initial step on your website, such as giving an offer in exchange for an e-mail address.  Then you can create a targeted list of potential customers and send them the information that fits what they are looking for to turn them into leads.

The starting point is to build a subscriber list and then have an email list funnel.  You can share information about sales, new products, services, and links to other content.  Create, send, and track the success of your emails to understand how people feel about the emails.  It is important to make decisions and changes going forward.  It is a continuous creation cycle to get the most out of your digital marketing strategy.

Social Media Marketing

Social media is a great way to generate leads.  It is important to share valuable content consistently.  You can choose the platform depending on your sector and target audience.  It is important to form relationships, interact with your online audience by sharing content and information.  It extends your reach and draws more leads to your website.

Be Mobile-Friendly

A website is your digital identity, which is why it needs to be accessible on all devices.  People are constantly on their mobile devices on the go and you are missing the opportunity of attracting more traffic.  If someone can not see the information on a mobile device easily, they will leave immediately, and you lose that lead.

Pay-per-click Advertising (PPC) Strategy

Pay-per-click (PPC) is when advertisers are charged for their ad once it has been clicked on.  These are paid advertisements that appear at the top of search results for specific keywords and phrases.  PPC is great for generating new leads because it attracts qualified traffic.  These ads are effective because they allow you to target users who have a clear intent.  Users who are trying to find the best company to fit their needs will be much closer to conversion than general searchers.

 

Get Help from a Top Agency

If you are unsure about where to start but you do know that you want to increase your lead generations, hiring a top digital marketing agency can help.  From brand creation to helping clients customize a lead generation strategy that will get results.  We have the experience and are ready to help you not only get leads but qualified leads.

5 Reasons Why You Need A Digital Marketing Strategy

All businesses understand that they need to have an online presence to acquire and retain customers.  However, many businesses don’t have a strategic plan to grow and engage with their audiences effectively.  Without a plan, you will lose out to competitors who are more digitally savvy.   With a digital marketing strategy in place, you will blow away the competition and gain presence in the rankings.

What is a Digital Marketing Strategy?

A digital marketing strategy is the use of online, mobile devices, social media, search engines, and other channels to reach consumers.  It attracts potential customers to a blog, website, or landing page through the use of Search Engine Optimization (SEO), Pay-per-click (PPC) campaigns, and email marketing.

Number 5 – You are Directionless

Without a plan, you don’t have a clear strategic goal for what you want to achieve online in terms of gaining new customers or building deeper relationships with existing ones.  You might be posting a blog here and there, a social media post when you have time, but all of your efforts are not consistent.  In digital marketing, consistency is a huge factor when it comes to ranking.  And ranking in Google search on the first page is the goal.

Number 4 – Lacking a Powerful Online Value Proposition

A specifically defined value proposition tailored to your different target personas will help you differentiate your online presence by encouraging potential and existing customers to engage.

A value proposition refers to the value a company promises to deliver.  It is a short and clear statement that summarizes why a consumer should buy a product or use the service.  It identifies their pain point and how you can help.

Number 3 – You’re Not Integrated

Digital marketing works best when it is integrated.  After all, having things compartmentalized and separated is less effective.  Incorporating all avenues of digital and traditional media keeps your message integrated.  It is important that the same message about the values and what your business helps people with.

Number 2 – You Don’t Know Your Online Customers Very Well

Digital marketing makes it very easy to measure your medium.  Google Analytics will tell you volumes of visits, however, not what they think.  You need to use other forms of website user feedback tools to identify your weak points and address them.

Number 1 – You are Not Optimizing

Every business that has a website has analytics.  However, if you are not reviewing and acting on them, then you are not making the most of the opportunities.  Once you have a strategy, you can progress with the continuous improvement of key aspects like search marketing, site user experience, email, and social media marketing.

Digital Marketing Strategies Transform Your Business

As shown above, there are many reasons why you should incorporate a digital marketing strategy and transform your business in the marketplace.  It will keep your efforts moving forward and reaching goals and ultimately converting traffic into customers efficiently.  Like everything in business, a clear plan will keep you moving towards your goals in a cost-effective way.

Remarketing Strategies to Increase Conversions

Remarketing is about taking those that are familiar with a business and will re-engage with their advertising.  It is a powerful tool in advertising because it has a proven track record.

96% of visitors that come to your website are not ready to buy.  This means the first time they visit only 4% is buying.  This means you need to have a strategy to bring visitors back to your site.

Here is a guide on remarketing and how to create a successful remarketing strategy to get more conversions.

What is Remarketing?  

Also referred to as retargeting.  It is a type of paid ad that enables advertisers to show ads to customers who have visited their site but did not purchase.  In an attempt to get the potential customer back to their site.

Remarketing campaigns allow you to target specific visitors with specific ads with the goal of convincing them to convert for your offer.  These campaigns work because they enable you to show those visitors ads who’ve already expressed an interest in your product.  With the help of search engines and social media channels, it reminds them that you have a solution to a problem they have.

Another part of the remarketing campaign gives your existing customers an opportunity to give new offers.  It is a way to re-engage with customers who have purchased before but have not been back in a while.

Segmenting Your Remarketing Strategy

Not all visitors are coming to your site for the same thing.  Segment your remarketing campaign to speak directly to the wants and needs of your customers.  With each segmented group, you can create different Call to Actions (CTAs) for various sales funnel success.

Use a discount code as an incentive to a former customer, it is a way to say we miss you and thanks for shopping with us last time.  Come back for a special deal.  This is another reason segmenting is so important, it is a deal that you may not want to offer to someone who has never purchased.

Remarketing Abandoned Carts

A visitor is more interested when they have visited particular landing pages or shopping carts.  Traffic that has bounced from the shopping carts, need specific remarketing ads to encourage them to come back and finish shopping.

Adjust your remarketing bid strategy to spend more on warmer traffic by increasing your ad spend and decreasing frequency.

Focus on Content and Education

If you have a high traffic website, your business can benefit by using remarketing to increase clicks to your non-lead generating landing pages.  Focus on nurturing your bounced traffic to educate them about your business, your products and how you solve their problems.

The ultimate goal is to convert and get sales, but by driving interested customers to a free page, on which you are not asking for anything in return, you build brand awareness and nurture lost leads.  When they are ready to convert, this priming results in a higher cost sale and a more loyal customer.

Monitor, Test, and Adjust

Always A/B test your remarketing campaigns.  Monitor your views and conversions.  If you need to make adjustments, decide if it is your budget, CTA, images, landing pages, or the ad message.  This is where testing is critical.  You need to change one or two at a time, but not all of them with each test.

Testing your ads, you can increase your ROI without breaking the bank.  Sometimes the smallest of changes to your ads can multiply conversions.

Which Marketing Ads are Best for Your Company – Google or Facebook?

For every business, there are marketing strategies that will work better than others.  It tends to be a mix of social media channels, email marketing, ads, and content marketing.

When it comes to ads, two of the largest paid advertising platforms are Google Ads and Facebook Ads.  So, it is hard to know what the best marketing strategy is to get the best visibility and target potential clients.  Let’s look at these two ad platforms and get a better idea of what strategy is best for you.

PPC (Pay-Per-Click) Advertising

Both Google and Facebook ads fall under the broader term of PPC advertising.  PPC is when advertisers (businesses) are charged for their ad once it has been clicked on.  Associated with search engine and social media advertising.  Once the ad is set up, you can begin ranking immediately.

This is where you have to consider your advertising budget. This will depend on the industry you are in, the audience you are targeting, and other factors.  The two ad spaces have planning tools that can help you determine your budget.

Google Ads

Google is the most popular search engine, with over 3.5 billion searches a day.  Google Ads lets you place targeted ads in the search results in front of your target audience.

It is where you the advertiser can choose specific keywords or phrases that you’d like to target based on the unique service or product you offer.

Google Shopping is a little different as you don’t have the ability to target particular keywords, but rather you upload information about any of the products that you wish to advertise.  It is only fitting for advertising actual products.  It is not for classes or training courses.

In addition to keywords and product data, there are several targeting options that you can take advantage of.  These are:

  • Demographic Targeting – The ability to target users based on age, gender, income, parental status and more.
  • Location Targeting – The ability to target users who are in a specific country, state, city, or zip code.
  • Ad Schedule Targeting – The ability to control whether ads show at particular times of the day or on particular days of the week.
  • Remarketing – Website visitors who have previously visited your website over the past 30 days.
  • Similar Audiences – A type of audience auto-generated by Google, which creates a group of users with similar characteristics to your existing remarketing audiences.
  • Affinity Audiences – Users grouped together based on their habits and interests, i.e. fitness fanatics.

With all of these targeting options, it is easy to see how Google Ads can be an effective way to find new customers for your business.  Google Search and Shopping are both used by individuals already in the buying mindset.  It is the ability to reach the right user at the right time.

Facebook Ads

Facebook Ads Manager allows you to place ads on Facebook and Instagram. If you personally have been on either of these social media platforms, you have seen ads pop up while you are on.  Facebook Ads help users find businesses based on who they are.  Facebook offers extensive interest and behavior targeting options.

The difference between Facebook Ads and Google ads is user intent.  They may be on social media to check on family, friends, read news, not necessarily with a shopping intent.

Facebook is a great platform for users to discover new brands, products, or services.

Which Should I Choose?

The question should not be which I use, but how can I use each in my strategy and use the advantages of each to get the best results.

Your existing level of brand awareness, the industry you operate in, the product or service you are promoting will impact your approach to advertising on both of these platforms.  Facebook Ads can raise awareness of your brand or showcase new offerings.  Google Ads has the volume of users and opportunities.  It is the perfect place for capturing users who are already searching for relevant products and services.  They are ready to purchase.

In the end, they are both platforms that you need to utilize in your digital marketing strategy.

Digital Marketing Strategy to Promote and Sell Your Product

Do you have a product that you know is amazing and people will love if they knew about it?  Having the best product isn’t enough.  Now that you have the product it is time to get the word out, which means you need to get your digital marketing strategy in place.

You need to find the most efficient and best platforms for promoting your product.  A digital marketing strategy is the answer.  It is a proven method that gets the word out and the job done.  The key to success is to choose the right digital marketing methods and promote the product in the correct way.  Here is a guide to promote a product and get the word out and the sales in.

Google Ads

Google Ads is a type of pay-per-click (PPC) ad.  PPC is when advertisers are charged for their ad once it has been clicked on.  Associated with search engine and social media advertising.  Once the ad is set up, you can begin ranking immediately.  Ads are faster than search engine optimization (SEO), because you can get impressions and clicks right away.

Why is this a good strategy?  First, Google Ads is going to help your business appear on the first page of search engine results.  It has been found that about 65% of people click on Google Ads any time they are looking to buy something online.  Which means if your product is listed it will get noticed.

Google Ads is measurable.  You can look at the metrics and see what is working and what isn’t working and adjust it.  This is a key factor in all digital marketing; the numbers never lie.

Facebook Ads

Social media marketing is used my over 3 billion people, and half of them are on Facebook.  Which means that your target market is using Facebook for one reason or another.  Which makes Facebook ads a great place to sell and market your product.

When setting up your Facebook ad campaign you need to establish clear goals.  Think of the reasons that you’re running the ad and define what your objectives are.

SEO

Search Engine Optimization (SEO) is vital in the process of promoting a product.  SEO is the organic way to move your site up in rankings.  The multi-facets are selecting target keywords that you want to rank for, optimizing your pages with those keywords, blogs, and acquiring backlinks.  In short, it is about helping potential customers find your business and your product.

Consumers use search engines like google to find products, answers to their pain problems, and find information.  If your business is on page 1 of a search, then they will find you and your product.

SEO is a digital marketing strategy.  When you are setting up your strategy, these are things you need to take into consideration.

  • Your website needs to be user friendly with clear navigation.
  • Create top-quality content that is relevant.
  • Be consistent with posting content, blogs, and social media.
  • Make sure your site is mobile friendly on all devices.
  • Build quality and relevant links in order to get quality traffic.

Keep in mind that SEO is an ongoing process, it will always need work as everything is constantly evolving and changing.

Set up Email Marketing

Email marketing is one of the most effective digital marketing strategy methods.  Email marketing messages result in consumers making a purchase.  It is also a great way to stay consistently in front of your customer base.

  • Here are tips that we use when creating email campaigns.
  • Personalize the email by adding the name of the recipient.
  • Create eye-catching subject lines.
  • Make sure to do A/B testing so that customer engagement rates will increase.

Email marketing also includes newsletters.  A newsletter is a great way to reach out to both potential and existing customers.  You can send relevant news, the latest information about your product, photos, and exclusive deals.  Newsletters are popular for nurturing and retention campaigns.  Partnering it with content marketing and social media efforts will get the best results.

Website Design

Your website is your best marketing tool.  Engage people with your visuals, photos, and videos.  The user experience is vital.  You want visitors who came to your site to meet a specific need, and they want it to be met right away.  Make sure the navigation is easy.

Implement, Analyze, and Test

A digital marketing strategy offers several methods to get your product out there.  Once you get the strategies set, implement and monitor it with metrics.  Continue analyzing, testing, and making things better.  If you are not sure about how to implement contact us.  As a digital marketing agency, this is where we shine, and we are happy to help you sell that product.

Set Your Business Up for Success with Digital Marketing During a Crisis

It is every CEO, CFO, and business owner’s nightmare your carefully planned work strategies are blown by a crisis. COVID-19 is forcing businesses to assess how its workforce will manage the company being entirely remote and how to make sales goals. Digital marketing agencies are sales and marketing companies; however, we are also a technology company.  We help brands manage their brand identity, stay in contact with prospect and current clients, sell products and services, and share information.

Let us help you set up for success with these tips and strategies to working remotely and digital strategies to maintain your bottom line.

Working Remotely – The Best Tools to Communicate and Maintain Productivity

Having the right systems in place will make working remotely an easy transition.

Instant messaging and chat services like Slack give employees the opportunity to message, share files and get answers fast.  It is a messaging app that helps keep employees connected.

For companies like ours virtual meetings take place all the time with clients, so whether it is in house meetings or clients Zoom is an easy resource that makes it possible.  Digital marketing agencies find this extremely important as you can share a screen so a presentation can be made easily.

Have a project management solution in place.  A program that has the features of task management and collaboration tools.  It is important whether you are remote or in house for collaborations, communication, and task management.  There are several options such as Trello, Asana, and others.  The key is to make sure you find one that fits your needs, whether that is sharing files, emails, tracking, etc.

Digital Marketing Strategies Work – Sales, E-commerce, B2B Sales

Even in a crisis when store fronts are not able to run as business per usual, you can take advantage of the digital marketing strategies to stay connected.  Buying behavior has changed drastically over the past decade, and more consumers are taking their buying journey online.  The shift in the way that consumers make purchasing decisions and buy products and services has made digital marketing a must for any business that’s trying to compete in the modern marketplace, regardless of size or industry.

It is important for business owners to understand how digital marketing works so that one can strategically use the right digital tools and campaign tactics to reach and engage your audience.  The internet plays an even more significant role while people are at home and very few places to go.  Here are the key tactics of digital marketing.

Tactic 1: Website Marketing

The company’s website is the foundation of your digital marketing strategy.  This is where many of target customers get an impression of your brands or where you will send your leads from a different campaign strategy.

Having a website that is easy to navigate, visually appealing, and clear steps for the consumer to take is all important.  The site needs to be optimized so that it works on desktops, tablets, and mobile devices.  A website is about giving the best user experience possible.  If you are not sure that your website is effective, this is the time to work on it.

Tactic 2: Search Engine Optimization (SEO)

SEO plays a part in how digital marketing works.  If you want to reach customers than it starts with search engines.  If you are not taking the right steps to improve your site’s SEO then you may be missing out on a huge number of leads.

SEO is the process of optimizing your site’s content so that it appeals to search engines.  The goal is for Google to rank you higher on the page, preferably page 1.  The higher you rank, the more organic traffic you can drive to your website.

The goal is not only to drive more traffic, but to drive quality traffic.  By emphasizing keywords that have intent to buy, you are more likely to get those that are interested in your products or services.  This process is constantly evolving, so maintenance is key.

Tactic 3: Content Marketing

Content Marketing is a big one.  Content has a variety of purposes, it generates brand awareness, growing site traffic, boosting leads, and retaining customers.  No matter what tactics are part of your strategy, content is there.  Content marketing includes:

  • Website Pages
  • Social media posts
  • Ad Content
  • Blog posts
  • Case studies
  • Testimonials
  • White papers

The key to content marketing is creating great content.  The content needs to help support your campaigns by choosing topics that appeal most to your audience.  This will be most effective once you have done target audience research.

Tactic 4: Social Media Marketing

Social media marketing is about promoting, sharing information, and engaging with your target audience on the various platforms. It allows you to reach a wider audience online and it can support the other tactics.  In times of crisis, social media viewing is at an all-time high.  If your business is not trying to reach consumers on social platforms, then you are missing out on a large opportunity.

Tactic 5: Pay-per-Click (PPC) Advertising

This one is different than the others, it is not about organic traffic.  PPC is about paying every time a new lead clicks on your ad.  Google Ad and Facebook Ad are the two most popular and effective.  Google Ads helps your business appear on the first page of the search engine results.

PPC ads are faster than SEO, they both will improve your business and are valuable, PPC gets more immediate results.  PPC ads if set up correctly can get you more qualified leads.  Those that have a strong intent to buy.

Tactic 6: Email Marketing

Companies can send out branded emails to communicate with their target audience.  A variety of emails can be set up for the different stages that the audience is at.  Whether it is a promotion, a thank you for shopping, giving information, they have a specific purpose to fulfill a need.  Email marketing is not used by itself it is a part of the strategy just like the other tactics listed above.

Digital Marketing Strategy

All of these tactics incorporate digital marketing and put together in a strategy that can effectively keep your business running and thriving.  Whether your business has a strong online presence or non-existent, these strategies can be put in place.