Digital Marketing Trends You Need to Be Aware of in 2021

The first quarter of the year is a great time to think about what you want for your business by the end of the fourth quarter.  Once you decide what you want, it is time to make it happen.  Digital marketing trends are a guide as to ways to improve your presence and close business.

Up Your Social Media Game

Social media marketing is here to stay, and in fact, it is time to up your marketing budgets.  Social media is creating opportunities to engage and retain customers no matter where they live.  2020 saw a huge increase in social media followers and it is not going to decrease going forward.

As a business, you will want to create a monthly calendar with content, images, themes so that you can post regularly and monitor responses.  Responding to comments and DM’s is critical if you want a better following.  With engagement comes retention, which leads to buying.

Local SEO

One of the best SEO tips is to make sure that you have a geographically defined service area within your local listings.  What this does is make sure that your business will show up when someone searches near me.  You want people to be able to find you in real life in addition to online.

Local SEO will improve your search rankings not only locally but overall search algorithms.

Improving Segmentation in the Sales Funnel

While getting the next sale is important, are you take the time to engage with those customers that are in your sales funnel?  Put more effort into the customers that are on the buyer’s journey.  They are interested in your product or service and may just need some more information.

Engaging with clients and potential clients is important, but it is also about giving them what they are interested in.  Segmenting your customers gives you the opportunity to reach out to them personally.  Segmentation allows for a more cost-effective way to spend marketing dollars.

Conversational Marketing

Conversational marketing is about having conversations with potential clients and moving them through the sales funnel faster.  It is about making it easier for individuals to engage with a business while being personalized.  The biggest difference is that instead of leading customers to landing pages and filling out forms, it is about being able to click on a chatbot to ask questions.  The use of an intelligent chatbot is key, as it is not possible to have a live person 24/7 waiting to answer questions.  An intelligent chatbot will increase engagement and proactively reach out to people who are serious about buying.  It takes your funnel from giving what they want in days to minutes.

Now What?

The suggestions listed above are a great place to start with to get your digital marketing in a strong starting point for the first quarter and then moving into the rest of the year.  Start with one or two that will be the most impactful and move from there.  This is the time to analyze your marketing strategies and look at what is working well and what can improve.

How to Use Social Proof as a Marketing Strategy

Social proof is an excellent strategy to use in online and offline marketing.  It is a powerful psychological approach that can be used on websites, social media, landing pages, product pages, google, and other places.  Social proof as a strategy is about getting the proof and then leveraging the evidence that your brand is indeed what they need.

What is Social Proof?

Social proof is the idea that people will follow others when making choices.

Looking at reviews of products online is reading how other people see the product is social proof in action.  Customers’ experiences can sway your opinion of an item and encourage a purchase if the proof is positive.  Social proof is most powerful when it comes from a friend or family member.

Common Ways Brands Use Social Proof

There are several different ways in which a brand can use social proof.  It is about proving that other people like your product or services and they will too.

  • Reviews
  • Testimonials
  • Influencers
  • Awards and Recognition
  • Social Media Following

Reviews

A positive review will help establish credibility for brands.  This is why you want to ask for reviews from happy customers.

As a brand, you want to get reviews on major sites like Google and Yelp.  You will want to get them on multiple sites, as people will check multiple review sites if they are trying to make a decision.  Once reviews go up on a site you should use it in marketing materials add to your website, use in a social media post, or a landing page so that it is visible.

Keep in mind that as much as positive reviews will increase sales, negative reviews have an equally strong effect as well.

Testimonials

A testimonial differs from a review in that it will tell the client’s story.  Storytelling is a compelling tool, and it engages the reader so that they see the struggle and how your brand gave them a solution and made their life better.

Influencers

Social media influencers are a great resource as they have a large following and they can persuade their connections to purchase from your brand.  The first step is to find the right influencers for your brand, if you sell pet products then you want an influencer who has a pet and fits your target audience.

Having an influencer post about a product that they like or giving a discount code can create social media buzz.  Successful brands are using influencers to market for them and create social proof.

Another way to work with influencers is to create a brand ambassador program.  Ambassadors will post about products or services and will announce their relationship on social media bios, blogs, or websites.  This again is about working with the right people and making sure that they model your brand’s vision.

Awards and Recognition

Awards and recognition validate a brand as a stamp of approval from a group.  The more prestigious and recognizable the source of the award is the more valuable it becomes to your marketing efforts.  Awards and recognition should be listed on your site, in social posts, and in press releases.

Opportunities to Use Social Proof

Social proof can improve the way your brand is seen and in turn gain more customers.  There are many opportunities to use social proof as a marketing strategy.  The important piece is to take a few of these ideas and do them well.  If you are unsure of the best way to get more social proof for your brand, we can help.  MaxAudience has been helping brands big and small get the credibility that they need in the marketplace.  Contact us today.

Digital Marketing Strategies to Boost Sales for Shopify and eCommerce Sites

Shopify is known as the biggest eCommerce platform for businesses.  The platform is also known for its ease of setup and usage.   However, are you maximizing opportunities and digital marketing strategies to improve your sales? Whether you are using Shopify or another platform, you need to have a solid digital marketing strategy in place.

SEO for eCommerce Sites

Search engine optimization applies to any website, and eCommerce sites are no exception.  Shopify users find that they are able to increase their search engine rankings and get better visibility when they apply strategies.

The first step is keyword research and finding the right keywords and phrases that your target audience is looking for.  Think about broad-based and long-tail keywords, also phrases like the “best” and premium.  Many searchers will type “the best” and whatever it is they are looking for.  Using the right keywords in the meta titles and descriptions of your products will improve your rankings.

Meta Descriptions That Drive Clicks

The meta description is the brief text that shows up after the title tag.  The max is 155 characters, while your description can go longer that is the only part that will be seen.  On the flip side, you want to utilize all 155 characters.  The descriptions should sell your product by giving the customers why it will help them.  Within the meta description include keywords while being concise and to the point.

Use Social Media

Instagram has over 500 million daily users.  Are you selling your products on Instagram?  With an eCommerce site, you can integrate your storefront and Instagram.  The key is consistent posting, great content, compelling images, and engagement.

Many eCommerce brands will find that they get questions both in the comments and in their DM’s.  Make sure that your brand is responding and giving them the answers to their questions.  The more engagement a brand has, the more likely that the viewer will go to the site.

Content Marketing

Another strategy that you will need is powerful content.  Content allows you to reach, engage, and connect with your target audience.  The most essential piece is that your content needs to provide value and give the customers a way to solve their problems.  SEO is a part of a content marketing strategy as you need to use the keywords and search phrases within the content for better ranking.  However, the content needs to make sense and give value.

Abandoned Cart Emails

Have you set up your email marketing?  Specifically, the abandoned cart strategy.  In eCommerce cart abandonment happens all the time.  Yet, by setting up an effective email marketing strategy, you can recover lost sales.

Once the cart is abandoned, your automated email system will send a reminder asking them if they forgot something and to take a second look.  If the customer does not return within 24 hours, then you may decide to set up a second email this time with a deal on shipping, or a discount code to entice them to come back and take a second look.

Test what works best for your customers and apply that strategy and you will see an increase in sales conversions.  The results can be phenomenal.

Need a More Personalized Strategy

These are just a few of the strategies that we use for our eCommerce clients when they approach us on how to improve their sales conversions.  If you are in need of a consultation, our team is ready to help you go from a page 2 ranking to page 1.  Contact us today and let us create a personalized digital marketing strategy.

The Power of Case Studies in Digital Marketing

There are many digital marketing strategies when it comes to creating content to engage with prospects.  There is one that sometimes gets overlooked by brands, case studies. Case studies give social proof that your brand has the solution to their pain points.

What is a Case Study?

A case study tells of a challenge or conflicts your customer was having, how it was approached and resolved by using your product or service.  The best case studies have data that confirms success.

The Power of a Case Study

Research has shown that a prospect that reads a successful case study influences their buying decision.  Case studies resonate with prospects more than just a bullet point list of data.  They position your company as an industry leader.

Case Studies can help educate prospects on the benefits and value of your product or service.  It also is a great sales tool for your sales department.  It is a way for them to present your brand in a storytelling deck that will close deals.

How to Write a Case Study

The best case studies go through the entire customer process with the start, middle, and end the journey with a solution.  The customer should be relatable and have commonalities with the reader, the more they can relate and see themselves in the story, the more compelled they are to reach out after.  The formula we have found effective is the intro of the customer or the hero of the story, the challenge they face, the solution, and the results.

Keep in mind that the hero of the story is not your brand, your brand provides the service or product to make the hero’s life better.

Marketing the Case Study

Now that you have a strong case study, it is about using it effectively.  As mentioned above, positioning a case study in a sales deck is one way to showcase it to sell your product or service.  Here are some other ways to market it.

Website

Case studies are powerful tools on a website.  They drive conversions and sales.  You should have a case study page for visitors to look at.  However, a case study on a home page will get the most views.  It will encourage them to stay on your site longer and click-through.

Blog

Another way to share a case study is by using the content and turning it into a blog post.  Share more details than in the case study so that it is a combination of story and key information.  Include a call-to-action at the end of the blog.

Social Media

Case Studies can give you some great social media content and link to your website.  A few sentences to intrigue the reader and then a link to the full story.  If you have a testimonial from the client featured in the case study, it makes for a great graphic and content piece to share.

Brands that share authentic content build credibility and trust with viewers.

Email Marketing

Case studies make for great email nurturing content.  Email marketing still produces the highest return on investment when compared to other tactics.  Studies have shown that emails are the marketing channel most customers say they want businesses to communicate with them.  So why would you not take the case study and turn it into a series of nurturing campaigns?

We Can Help

If you are still unsure about how to best write your case studies, implementing them into a strategy, we can help.  At MaxAudience we have a proven track record of helping clients take leads and convert them into sales.  Contact us today so you can dominate in the marketplace.

Clutch Announces MaxAudience as a 2020 Clutch Leader in Excellence

Clutch has announced its list of 2020 Clutch Leaders, and MaxAudience is one of the leaders.  This is not the first award that Clutch has presented to MaxAudience.  Over the years, they have won several including Top Web Designers in San Diego, Top Social Media Marketing Company, and #1 Digital Agency in the Southern California/Los Angeles area.

Clutch Rankings and Scores

Clutch is a B2B ratings and reviews website located in Washington, D.C.  Their primary goal is to connect clients with the service providers who will best help them accomplish their project objectives.   They do this by segmenting vendors based on their location and industry.  Then assign two scores to each, which helps them rank each group.  The first they call Focus and it’s deciding factors based on the services each vendor offers. They call the second the Ability to Deliver.  This determination is by their client reviews, market presence, and work experience. Clutch analysts collect each review by interviewing previous clients about past projects either on the phone or online. An in-depth questionnaire gathers the details about each project and provides a verified account of the experience from the client’s point of view. So far, our clients have all agreed on the quality of our work, resulting in an overall rating of 5 stars on the site.

Clutch has been recognized by Inc. magazine as one of the 500 fastest-growing companies in the U.S.   They also have been listed as a top 50 startup by LinkedIn.

Digital Marketing Agency that Helps Create Winning Brands

MaxAudience takes pride in developing digital marketing campaigns that not only bring results but helping companies turn themselves into brands.  We provide web design, brand management, and advertising campaigns that specifically make it easier for our clients to win in their industries.

Mark McIntyre, CEO of MaxAudience said “Great teams, bring great results.”

Are Backlinks Part of Your Digital Marketing Strategy?

Backlinks are important for SEO and search engine results.  This is why they have been an important part of a digital marketing strategy.  While the effectiveness of quality backlinks has not changed the way in which you need to get them has.  Is your business using backlinks to get higher search engine rankings?  Here is a guide on how to improve your backlink strategy.

What are Backlinks?

Backlinks are when one website mentions another website and links back to it.  It is also known as incoming or inbound links, backlinks make their connection through external websites.  Whenever backlinks occur it has a positive effect on a site’s ranking and search visibility.  They do need to be quality links and sites, Google does take this into account.

Why are they Important?

Backlinks to your website are a signal to search engines that other websites are endorsing your content.  It helps determine how authoritative and relevant your site is on the topic for which you rank.  For users, they connect searchers with information that is similar to what is being written on the same topic on other resources.

How Backlinks Position Your Brand

  • Organic Ranking – Quality backlinks optimize your website’s organic rankings. Inbound links establish trust and validate the content published on your site.
  • Industry Authority – Not only do backlinks boost your site traffic, by other sources citing your content it makes your brand authority.
  • Faster Indexing – Quality links will speed up the indexing of your website. It takes less time for Google to read your website.
  • Referral Traffic – Posting clicks from other online sources leading to your web page can significantly boost your site traffic.
  • Grow Your Network – Link building can expand your network. When webmasters use your content and reference your site it encourages followers.  It also makes it easier to promotes your business.

Getting Started

Now that you have all of the reasons as to why you should have backlinks, we will get to the how.

Content is the first step.  Your content needs to be informative, engaging, and quality.  If you don’t have the information then no one will put a backlink to it.  Your content will need to utilize keywords and longtail keyword phrases that make sense within the text.  Give useful tips, relevant, latest topics, and that it is appealing to your target audience.

Another strategy is to incorporate guest writing for other sites.  This is a great opportunity to promote your content and reach larger audiences.  This is about publishing informative articles on other popular online resources that will give you more visibility.  It helps leverage your relationships and expand your network.  As a digital marketing agency, our brand writes articles for a Digital Agency Network (DAN), we share information about marketing strategies.  The article gives useful and helpful information, and the article links to the MaxAudience site.  It is not a sales post, which is what you need to remember when guest writing.

Social Outreach is important when it comes to link building.  This is a great strategy to earn backlinks to your website.  The key is to work with other industry influencers and webmasters.  Keep in mind that a paid backlink strategy is a Google violation.

Comprehensive Strategy

Backlinks should be part of your content marketing strategy.  While backlinks alone will not get you the #1 ranking on search engines it is a powerful tool that often gets overlooked by brands.  This is a great way to leverage your brand and achieve more visibility and more deals.  If you are still unsure about how to place this into your strategy give our office a call and let our experts help you blow away the competition.

How to Use Digital Marketing to Generate Leads

One of the main goals in a digital marketing strategy is generating new leads that will ultimately become customers or clients.  It is about maximizing the opportunities to turn visitors into leads, which is essential to maintaining a functional business.

Lead generation strategies include tactics that generate more traffic onto the website to boost sales and improve the conversion rate.  There are specific strategies that will improve your lead generation.  Keep in mind that is about quality, not just quantity.

Start with Your Website: User Experience and SEO

The first place to start is with your website.  The user experience is where it begins, fix loading errors, speed up your site, it keeps the user on your site.  Your website should be easy to navigate for visitors.  Through on-site funnels, you should ensure that your visitors can easily find your lead magnet.

Search Engine Optimization (SEO) is one of the most effective ways to reach your target audience.  It involves improving your site’s search engine rankings with keywords.  The strategy involves choosing the keywords that specifically target your ideal client.  It also includes long-tail keywords for the more specific searches.  There is also less competition, which means you can rank higher.

Utilize Email Marketing

E-mail marketing is one of the top lead generation strategies.  It begins with an initial step on your website, such as giving an offer in exchange for an e-mail address.  Then you can create a targeted list of potential customers and send them the information that fits what they are looking for to turn them into leads.

The starting point is to build a subscriber list and then have an email list funnel.  You can share information about sales, new products, services, and links to other content.  Create, send, and track the success of your emails to understand how people feel about the emails.  It is important to make decisions and changes going forward.  It is a continuous creation cycle to get the most out of your digital marketing strategy.

Social Media Marketing

Social media is a great way to generate leads.  It is important to share valuable content consistently.  You can choose the platform depending on your sector and target audience.  It is important to form relationships, interact with your online audience by sharing content and information.  It extends your reach and draws more leads to your website.

Be Mobile-Friendly

A website is your digital identity, which is why it needs to be accessible on all devices.  People are constantly on their mobile devices on the go and you are missing the opportunity of attracting more traffic.  If someone can not see the information on a mobile device easily, they will leave immediately, and you lose that lead.

Pay-per-click Advertising (PPC) Strategy

Pay-per-click (PPC) is when advertisers are charged for their ad once it has been clicked on.  These are paid advertisements that appear at the top of search results for specific keywords and phrases.  PPC is great for generating new leads because it attracts qualified traffic.  These ads are effective because they allow you to target users who have a clear intent.  Users who are trying to find the best company to fit their needs will be much closer to conversion than general searchers.

 

Get Help from a Top Agency

If you are unsure about where to start but you do know that you want to increase your lead generations, hiring a top digital marketing agency can help.  From brand creation to helping clients customize a lead generation strategy that will get results.  We have the experience and are ready to help you not only get leads but qualified leads.

5 Reasons Why You Need A Digital Marketing Strategy

All businesses understand that they need to have an online presence to acquire and retain customers.  However, many businesses don’t have a strategic plan to grow and engage with their audiences effectively.  Without a plan, you will lose out to competitors who are more digitally savvy.   With a digital marketing strategy in place, you will blow away the competition and gain presence in the rankings.

What is a Digital Marketing Strategy?

A digital marketing strategy is the use of online, mobile devices, social media, search engines, and other channels to reach consumers.  It attracts potential customers to a blog, website, or landing page through the use of Search Engine Optimization (SEO), Pay-per-click (PPC) campaigns, and email marketing.

Number 5 – You are Directionless

Without a plan, you don’t have a clear strategic goal for what you want to achieve online in terms of gaining new customers or building deeper relationships with existing ones.  You might be posting a blog here and there, a social media post when you have time, but all of your efforts are not consistent.  In digital marketing, consistency is a huge factor when it comes to ranking.  And ranking in Google search on the first page is the goal.

Number 4 – Lacking a Powerful Online Value Proposition

A specifically defined value proposition tailored to your different target personas will help you differentiate your online presence by encouraging potential and existing customers to engage.

A value proposition refers to the value a company promises to deliver.  It is a short and clear statement that summarizes why a consumer should buy a product or use the service.  It identifies their pain point and how you can help.

Number 3 – You’re Not Integrated

Digital marketing works best when it is integrated.  After all, having things compartmentalized and separated is less effective.  Incorporating all avenues of digital and traditional media keeps your message integrated.  It is important that the same message about the values and what your business helps people with.

Number 2 – You Don’t Know Your Online Customers Very Well

Digital marketing makes it very easy to measure your medium.  Google Analytics will tell you volumes of visits, however, not what they think.  You need to use other forms of website user feedback tools to identify your weak points and address them.

Number 1 – You are Not Optimizing

Every business that has a website has analytics.  However, if you are not reviewing and acting on them, then you are not making the most of the opportunities.  Once you have a strategy, you can progress with the continuous improvement of key aspects like search marketing, site user experience, email, and social media marketing.

Digital Marketing Strategies Transform Your Business

As shown above, there are many reasons why you should incorporate a digital marketing strategy and transform your business in the marketplace.  It will keep your efforts moving forward and reaching goals and ultimately converting traffic into customers efficiently.  Like everything in business, a clear plan will keep you moving towards your goals in a cost-effective way.