Improve Customer Retention By Using CRM

In today’s competitive world, customer retention is essential for your brand’s growth.  It is about keeping your current customers happy and loyal.  CRM platforms can help you execute a customer retention strategy so that you can keep your competitive edge and improve your return on investment.

What is CRM?

A customer relationship management is a technology system for managing all of your company’s relationships and interactions with customers and potential customers.  It supports sales management, delivers actionable insights, integrates with social media, and facilitates team communication.

Facts About Existing Customers

Every brand needs new customers to thrive.  However, the easiest and most predictable source of revenue is the existing customer who already knows your brand and has purchased from you before.

An existing customer will most likely purchase again if they had a great experience.  You have trust, and it is easier to identify their needs and predict what they need next.

Building a long-term business relationship with a new customer costs 16 times more than to maintain an existing customer.  It is less expensive to continue working with existing customers.  Customer retention can increase a brand’s profitability by 75%.  It is significantly easier to up-sell an existing customer than it is to start from scratch with a new customer.

Helps Provide a Personalized Experience

A CRM system can help automate repetitive tasks that take time away from creating better customer experiences and connecting.

Customers contact brands through email, phone, live chat, and websites.  They also communicate with different departments like customer support, marketing, and sales.  A CRM captures each touchpoint with your brand and keeps customer data in a central location.  This way it helps you create a detailed profile for each customer and provide each department with access to the same customer data.

Sales and marketing teams can use this data to map out a customer’s journey.  They can segment and provide highly targeted marketing campaigns.  Customers want to see campaigns customized to their needs.

Improves Customer Support

Customer support is the backbone of your customer retention strategy.  They expect your brand to provide fast and relevant customer support.  A CRM system helps you cater to the customer more efficiently.

Think of it this way a customer sends in a request, based on their preference you can assign their inquiry to the right department and reach out to them the way they prefer, phone, email, live chat, etc.  It also allows you to send an automated email or text to inform the customer about the status of their inquiry.

The biggest positive is that it lets you personalize the support.  You can see the customer’s data, purchases, previous inquiries, demographics, and all relevant data that you have collected.

Customers Want to Be Heard

To retain customers and transform them into brand advocates, you need to understand their preferences, expectations, and provide them with solutions to their needs.  A CRM can help you collect this information.

Many CRM’s have tools that will help you by letting you create relevant surveys, polls, and quizzes.  You can create customer satisfaction surveys and ask for reviews.

Centralize Data to Improve Customer the Experience

A CRM lets you centralize your data in one location so that your brand can give your customers the best experience possible by catering to them.  While it is important to bring in new customers, retaining the customers that you have is equally important and will improve your bottom line.  At MaxAudience, we have set up thousands of CRM’s to fit our clients’ needs.  However, if you are unsure about the next step in customer retention through CRM, contact us today.  We are ready to help you dominate in your marketplace.

The Benefits of Incorporating CRM into Your Business Strategy

What is CRM?

Customer relationship management (CRM) is a system for managing all of your company’s relationships and interactions with customers and potential customers.  It helps with content management, sales management, and productivity.

What is the Benefit of A CRM System?

CRM software can integrate telephone, email, customer information, and online activity into one systemCRM lets you review how customers interact with your business.  It helps you understand how customers go through the process of converting.

Not every customer goes through the buying process the same way.  When you have customers with different experiences interacting with your website it makes it difficult to process all the information and create a better campaign.  It makes the customer experience with your brand a positive and memorable one.

CRM is Cost-Effective

CRM helps you reduce business costs by letting your team focus on other tasks that are not automated.  It manages and analyzes customer data automatically.

The software can help you increase engagement with your brand and earn more conversions.

Create Better Digital Marketing Campaigns

CRM streamlines the process and makes it easy for you to create a customized campaign for your audience.  It helps you create a plan tailored to their needs.

The software will have the information o the last contact made, and whether it was an email, newsletter, or call.  It will also have the next follow-up date and any open items or statuses.  So that the contact has a point of reference and a purpose.

You want to send the same message to everyone in your audience, but in a way that speaks to them the most.  CRM can help your customer representative access all available information to help solve a customer’s issue.

It speaks to the customer-centric strategy.  An approach to doing business that provides a positive customer experience both at the point of sale and after the sale in order to drive profit and gain a competitive advantage.  The opportunity for the customer to gain a good opinion of your brands, values, and excellent service.

Integrates Sales

Clarity is power in sales, give your team the details they need to close sales.  It helps with lead management by helping identify a lead, qualify, and then convert a lead into a sale.  A lead can come from many channels, social media, websites, webinars, even cold calling.  A CRM will help with the clearly defined process of a workflow.  So that these leads are not forgotten or lost in the shuffle.  Your sales team will know when to reach out and what they want more information on.

Take the Guesswork out of Your Business Strategy

CRM takes the guesswork out of sales and marketing campaigns while tracking and measuring performance.  A fully integrated system takes the guesswork out and gives you the upper hand.  If your company needs help in incorporating a CRM system, contact us today.  We understand how to make incorporating the software to give your brand the maximum return on investment.

The Ultimate Guide to CRM Success

What is CRM?

Customer Relationship Management (CRM) is a system for managing all of your company’s relationships and interactions with customers and potential customers.  It helps with contact management, sales management, and productivity.

Why is CRM important to your business?

CRM helps you gain new customers and retain existing ones.

CRM software revenues have now overtaken database management systems to become the largest of all the software markets.  In today’s highly competitive market with so many products and services to choose from customers can be particular.  CRM gives companies a better way of understanding customer needs and wants in order to improve the way the product portfolio is offered to them.  The more you know about your customers, their buying preferences and behavior, the more likely your offer will be on target.

Customer-Centric Strategy

CRM supports the customer-centric strategy.  It is an approach to doing business that focuses on providing a positive customer experience both at the point of sale and after the sale in order to drive profit and gain competitive advantage. It is based on clear goals and a vision of what meaningful customer experience looks like.

Valuable customer experience is an integral part of CRM.  Anytime a customer comes in contact with a business, the customer has the opportunity to form an opinion, good or bad.  These experiences form the image of the brand and its values.

Centralizes all of your Customer Data

CRM software combines all of your sales, marketing, and customer service information into one main database.  This information is phone numbers, email addresses, last contact that was made and other customer information.  It also will have the next follow-up date, any open items or statuses.

This information can be then used to manage, measure and keep track of marketing, sales and customer service activities as they relate to that customer or potential customer.  Within a company, it makes it easy to track who needs to get in touch with a customer and what solutions will help them.

Lead Management

There is an entire process before a lead becomes a customer.  You need to identify a lead, then qualify and then convert the lead into a sale.  A lead can come from many channels a website, social media, a webinar, or cold calling.  A CRM will help with the clearly defined process of a workflow.  So that these leads are not lost or forgotten.

It helps streamline the process and your team will know what to focus on and more specifically who to reach out to and when.

Integrate a CRM Into Your Business

A CRM system can make all the difference in whether you gain a new customer or retain an existing one.  Customers who feel valued are happy and they will give you repeat business.  Thus, improving your bottom line.  Today you can integrate your email, telephone, customer information, and online activity into one system.  A fully integrated system gives your sales team a significant advantage.  It takes the guesswork out of your sales and marketing campaigns while it tracks and measures performance.  If you are unsure how to integrate a CRM contact us today.

What is a CRM System

For any business, customers make up the most important element. Without customers, the business has no purpose or reason to exist. This is why you need a CRM system.

Customers are always the first priority of a business because they are the ones that drive the growth of the enterprise. This is something that Facebook, Twitter, Enron, and Blockbuster Video all forgot, along with other reasons they are either hurting or no longer around, respectively. The feedback and perspective from customers also provide the business with direction.

When customers are so important, they also need to be managed with care. There is a specialized tool for managing clients and customers called a Customer Relationship Management (CRM) system. This tool helps improve your relationship with customers, find new prospects, and better cater to customer needs and demands.

All companies, whether small or big, use some form of a CRM system to track customers, reach more prospects, and develop a lasting relationship with customers. Irrespective of the size of your business, a CRM system is extremely beneficial in helping you manage your customers.

MaxAudience offers several CRM solutions for businesses of all sizes. The solutions by MaxAudience are affordable, reliable, and efficient, and help businesses achieve the maximum productivity and customer satisfaction.

Advantages of a CRM system

A CRM system helps you improve your relationships with customers because you are able to tap into customer behavior and buying habits. This helps you create products and services better suited to their needs and buying habits. With the help of a CRM system, it also becomes easier to pay attention to and resolve customer complaints and concerns.

The CRM system records all past interactions with customers, and enables your staff to effectively address customer concerns fast. By using a CRM, you can also interact with your customers in real time, a promptness that is much appreciated.

The CRM solutions offered by MaxAudience are also easy to integrate with all marketing automation systems. By such integrations, elementary tasks like form filling, recording transactions, and generating customer reports can be automated, and the digital marketing process made more efficient. By integrating automation with CRM systems, you increase productivity by automating mundane, repetitive tasks.

MaxAudience CRM solutions

San Diego based digital marketing, advertising, and SEO agency MaxAudience has solutions for both marketing automation and CRM systems.

All you have to do is directly consult a CRM specialist by getting in touch with MaxAudience. The standout and affordable services make MaxAudience a leading Internet marketing company with over ten years in business. For cost-effective, reliable CRM solutions, look no further than MaxAudience.

Using a CRM System to Improve Sales

One of the biggest priorities for any business is improving the sales turnover. With such competition all around, it can be a challenge to keep improving your sales, but a customer relationship management (CRM) software can be of tremendous help.

The CRM software of today allows businesses to collect, analyze, and share information regarding their customers and marketplace.

Instead of having multiple systems, companies find it more beneficial to have one system that includes everything, from sales and service to customer support. It helps your sales people tailor services to better suit customer needs. Continue reading “Using a CRM System to Improve Sales”

Benefits of a CRM System

If you run a business, you will be aware how important customers are to the business. Customers should always be a top priority because they are the ones directly responsible for the growth of your business.

Customers not only bring in revenue but also give purpose and direction to the business. The feedback and perspective that customers offer help in the growth of the business.

That’s the reason why managing your customers requires a special tool. This tool is called a Customer Relationship Management (CRM) system, and it is meant to improve your relationship with customers, find new prospects, and better cater to customer needs and demands.

Several companies, big or small, use a CRM system these days to keep track of clients, reach more prospects, and develop a lasting relationship with customers. Regardless of the size of your company, a CRM can help you manage your customers and enhance productivity.

MaxAudience understands the necessity of a CRM system for every business and has several solutions for companies of all sizes. Tremendous, affordable, and reliable, the CRM solutions by MaxAudience helps achieve the maximum productivity and customer satisfaction.

Benefits of a CRM system

With the help of a CRM system, you can have better relationships with customers because you can tap into customer behavior and buying habits, and better cater to their needs. When customers find your products and services better suited to their needs, they will prefer you over other businesses.

A CRM system also makes it easier to heed to customer complaints and concerns. The CRM system records all past interactions with customers so that your staff has enough information to effectively address customer concerns. A CRM also makes it possible to talk to your customers in real time, which is appreciated by customers.

If you use marketing automation, it is possible to integrate it with the CRM system. Elementary tasks like form filling, recording transactions, and generating customer reports can be automated to make the sales and digital marketing process more efficient. By automating repetitive daily tasks, productivity is enhanced and more time is freed up.

MaxAudience can help

The San Diego based MaxAudience can help with both marketing automation and CRM system. You can get in touch with the company to directly consult a CRM specialist. Affordable and efficient services make MaxAudience a leading digital marketing company with over ten years in business. Get in touch and learn how CRM marketing can help you.

How CRM can Level the Playing Field Between Consumer and Marketer

We recently read some interesting information and statistics related to what consumers want from marketers.  They don’t want to shut you off, which might be your first impression.  After all, people have become quite adept at ignoring advertising, skipping past direct marketing, and navigating away from promotional materials.  However, while all of that might be true, the consumer doesn’t really want you to go away all together, because when they are in the market for the goods and services that you provide, they want to know more. Continue reading “How CRM can Level the Playing Field Between Consumer and Marketer”

Speak Succinctly Online To Avoid Losing Their Interest

The truth is that a successful media marketing campaign can result in actual leads coming to you in the digital arena.  When a potential customer or client reaches out to you in this way, you should carefully consider how you approach answering questions, concerns, and comments. While ongoing conversations can be wonderful experiences, people don’t want to have to fight to get the answers that they need to make business- or purchasing decisions.  So, don’t make them fight for it.  Really consider the questions asked or the comments made and answer them as succinctly as possible. Continue reading “Speak Succinctly Online To Avoid Losing Their Interest”