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PPC marketing is a great way to expose your community and products to users that are actively searching for you.  It is a useful strategy for any business.  However, there are many details that need to be defined in order to have a successful campaign. What is Pay-per-Click (PPC Marketing)? PPC marketing is a form […]

One of the main goals in a digital marketing strategy is generating new leads that will ultimately become customers or clients.  It is about maximizing the opportunities to turn visitors into leads, which is essential to maintaining a functional business. Lead generation strategies include tactics that generate more traffic onto the website to boost sales […]

What is Content Marketing? A strategic content marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience.  Ultimately, it is to drive profitable customer action. It is more than pitching your products or services; you are providing truly relevant and useful content to your prospects […]

What is CRM? Customer relationship management (CRM) is a system for managing all of your company’s relationships and interactions with customers and potential customers.  It helps with content management, sales management, and productivity. What is the Benefit of A CRM System? CRM software can integrate telephone, email, customer information, and online activity into one system.  […]

The goal of social media marketing is to take your brand to the next level.  Instagram is a powerful channel that can help build brand awareness and a loyal audience.  Here are some social media marketing strategies for building an engaged and growing following on Instagram. Why Use Instagram? Brands find that by using Instagram […]

The marketing emails hit inboxes throughout the country this morning, as Facebook announces the launch of a Local Ad service. This is part of what the company is terming ‘the local awareness objective’. It is aimed specifically at those groups and organizations operating brick and mortar operations, and those providing services to a local audience. […]

This is a topic that has been discussed a great deal online, since Google Plus made its debut. There is a good reason for that. Google+ can be a very powerful media marketing tool and one that shouldn’t be overlooked by companies that are trying to grow their online reputation. If you are operating an […]

If you are working in the retail realm, and hoping to improve your bottom line in the years to come, then you better seriously consider your approach to mobile. If it wasn’t clear already, then certainly the 2014 holiday season made it very apparent that mobile is now the preferred method for shopping. Not only […]