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Content marketing is the key to any good marketing strategy, but learning where to begin can be difficult. What’ s more, though, is that knowing what to include, how to approach it, and how to keep up with the constant changes in this area is nothing short of frustrating. Many experts, however, suggest the process […]

Marketing, in the modern business world, involves many different approaches working simultaneously to make a company visible on several platforms. Content marketing is an essential component of this ensemble and, done correctly, it will interact with many of the other aspects, such as social media marketing and SEO. While written content is important, and provides […]

If you are hoping to get more out of email marketing in the coming year, then you need to take steps to properly plan your strategy now. It’s not enough to throw out a few email newsletters or sales flyers here and there, with the expectation that it will cause a big boost to your […]

Imagine yourself searching for a product locally. You can see on Google Shopping that it is supposed to be in stock at a store near you, but after several less than stellar past experiences, you decide to give the company a call… only you can’t find the phone number. Let’s face it; one of the […]

As you establish your content creation strategy for 2015, be sure that you are carefully considering the obstacles that you face. It is essential to place time, effort, and spending in the right areas to create content that will sell. The problems: Consumers are Busy, and Well Armed Today’s customer, and prospective customer, has little […]

All businesses understand that they need to have an online presence to acquire and retain customers.  However, many businesses don’t have a strategic plan to grow and engage with their audiences effectively.  Without a plan, you will lose out to competitors who are more digitally savvy.   With a digital marketing strategy in place, you will […]

Social media marketing is about creating trust and personal connections with your followers.  Social media marketing and branding fall hand in hand.  Branding is about speaking your audience’s language, choosing the best platforms for your products, and where your target audience is.  This is where social media influencers come in, they connect with their audience […]

Having a strong website that gives the best user experience is critical in the success of your business.  Whether your company is new, or you have been in business for a while and it’s time for a refresh, there are several key components to having a strong presence. As a digital marketing agency, we are […]