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What is CRM? Customer relationship management (CRM) is a system for managing all of your company’s relationships and interactions with customers and potential customers.  It helps with content management, sales management, and productivity. What is the Benefit of A CRM System? CRM software can integrate telephone, email, customer information, and online activity into one system.  […]

The goal of social media marketing is to take your brand to the next level.  Instagram is a powerful channel that can help build brand awareness and a loyal audience.  Here are some social media marketing strategies for building an engaged and growing following on Instagram. Why Use Instagram? Brands find that by using Instagram […]

The marketing emails hit inboxes throughout the country this morning, as Facebook announces the launch of a Local Ad service. This is part of what the company is terming ‘the local awareness objective’. It is aimed specifically at those groups and organizations operating brick and mortar operations, and those providing services to a local audience. […]

This is a topic that has been discussed a great deal online, since Google Plus made its debut. There is a good reason for that. Google+ can be a very powerful media marketing tool and one that shouldn’t be overlooked by companies that are trying to grow their online reputation. If you are operating an […]

If you are working in the retail realm, and hoping to improve your bottom line in the years to come, then you better seriously consider your approach to mobile. If it wasn’t clear already, then certainly the 2014 holiday season made it very apparent that mobile is now the preferred method for shopping. Not only […]

Content marketing is the key to any good marketing strategy, but learning where to begin can be difficult. What’ s more, though, is that knowing what to include, how to approach it, and how to keep up with the constant changes in this area is nothing short of frustrating. Many experts, however, suggest the process […]

Marketing, in the modern business world, involves many different approaches working simultaneously to make a company visible on several platforms. Content marketing is an essential component of this ensemble and, done correctly, it will interact with many of the other aspects, such as social media marketing and SEO. While written content is important, and provides […]

If you are hoping to get more out of email marketing in the coming year, then you need to take steps to properly plan your strategy now. It’s not enough to throw out a few email newsletters or sales flyers here and there, with the expectation that it will cause a big boost to your […]