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If your goal is to improve your customer experience, then customer retention management (CRM) is a great solution.  A CRM gives you the opportunity to do more lead nurturing, which leads visitors down the sales funnel and ultimately closes more sales.  It is about streamlining your communication and business practices.  Here is a guide as […]

Shopify is known as the biggest eCommerce platform for businesses.  The platform is also known for its ease of setup and usage.   However, are you maximizing opportunities and digital marketing strategies to improve your sales? Whether you are using Shopify or another platform, you need to have a solid digital marketing strategy in place. SEO […]

There is so much content available that as a brand it is about writing content that converts your target audience.  It is about giving quality information and establishing a relationship.  In the end, it is about standing apart from the competition. If your web pages or landing pages are not producing sales, then there is […]

Is your brand using Facebook Lead Ads as a lead generation tool?  If you are not using this style of ad to gain brand awareness and gain access to high-quality leads, then your brand is missing out. While there are many types of ad campaign options, Facebook lead ads are one that is getting brands […]

As a digital marketing agency, we often get asked if press releases are still an effective tool for marketing.  The answer is yes.  They are a way to generate awareness about a brand, a product, a service, and they can help improve SEO ratings.  The key to success is to leverage the press release in […]

Creating quality content that people want to read will increase organic traffic and engage visitors.  By doing this, it will guide search engines to help understand what your website and business are all about.  If the content gives value, then visitors will stay longer on your page. When thinking about SEO strategies this is actually […]

There are many digital marketing strategies when it comes to creating content to engage with prospects.  There is one that sometimes gets overlooked by brands, case studies. Case studies give social proof that your brand has the solution to their pain points. What is a Case Study? A case study tells of a challenge or […]

Email marketing is an integral part of everyday business, which is why having a solid strategy is a must.  Whether you are reaching out to a lead or for customer retention, there are some common mistakes that get made when using email marketing.  Here is a guide on the common mistakes to avoid. The Content […]