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If your goal is to increase sales and attract new customers, then it is time to focus on your landing pages.  Landing pages are a valuable tool in lead generation.  Improve your digital marketing strategy by creating a strong landing page. What is a Landing Page? A landing page in digital marketing is the page […]

Running an effective Facebook ads campaign that will generate more leads and sales is the goal of any brand.  It may sound easy however, without a winning strategy in place it will not get you the results you are looking for. Facebook is one of the biggest online advertising platforms and has more than three […]

Marketing automation offers an exciting opportunity for greater efficiency, cost reduction, and enhanced customer experience.  Starting the automation journey may seem intimidating, however, once it is set up it will give you a leg up against your competition. What is Marketing Automation? Marketing automation is a technology that streamlines your marketing activities.  It gives you […]

Search Engine Optimization (SEO) can sound overwhelming and puzzling.  SEO is the organic way to move your site up in search engine rankings.  Once you get the basics down it isn’t that complicated, it takes some research time and looking at analytics. Google Indexing The first place to start is to make sure that Google […]

Within 5 seconds of landing on your website, can your visitors determine what your company does?  Can users easily navigate on your website?  Do you have an extremely high bounce rate?  If you are answering no to any of these questions, it is time to take a good look and figure out what improvements you […]

PPC marketing is a great way to expose your community and products to users that are actively searching for you.  It is a useful strategy for any business.  However, there are many details that need to be defined in order to have a successful campaign. What is Pay-per-Click (PPC Marketing)? PPC marketing is a form […]

One of the main goals in a digital marketing strategy is generating new leads that will ultimately become customers or clients.  It is about maximizing the opportunities to turn visitors into leads, which is essential to maintaining a functional business. Lead generation strategies include tactics that generate more traffic onto the website to boost sales […]

What is Content Marketing? A strategic content marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience.  Ultimately, it is to drive profitable customer action. It is more than pitching your products or services; you are providing truly relevant and useful content to your prospects […]