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One of the main goals in a digital marketing strategy is generating new leads that will ultimately become customers or clients.  It is about maximizing the opportunities to turn visitors into leads, which is essential to maintaining a functional business. Lead generation strategies include tactics that generate more traffic onto the website to boost sales […]

What is Content Marketing? A strategic content marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience.  Ultimately, it is to drive profitable customer action. It is more than pitching your products or services; you are providing truly relevant and useful content to your prospects […]

What is CRM? Customer relationship management (CRM) is a system for managing all of your company’s relationships and interactions with customers and potential customers.  It helps with content management, sales management, and productivity. What is the Benefit of A CRM System? CRM software can integrate telephone, email, customer information, and online activity into one system.  […]

The goal of social media marketing is to take your brand to the next level.  Instagram is a powerful channel that can help build brand awareness and a loyal audience.  Here are some social media marketing strategies for building an engaged and growing following on Instagram. Why Use Instagram? Brands find that by using Instagram […]

Having a strong website that gives the best user experience is critical in the success of your business.  Whether your company is new, or you have been in business for a while and it’s time for a refresh, there are several key components to having a strong presence. As a digital marketing agency, we are […]

Social media marketing is about creating trust and personal connections with your followers.  Social media marketing and branding fall hand in hand.  Branding is about speaking your audience’s language, choosing the best platforms for your products, and where your target audience is.  This is where social media influencers come in, they connect with their audience […]

If you are just starting your business, it can be daunting on where to start, what to do, when it comes to email marketing strategies.  As a digital marketing agency many times prospective clients ask us, is email marketing important.  The answer is absolutely. Email Marketing  – Why Your Business Needs It Incorporating email marketing […]

All businesses understand that they need to have an online presence to acquire and retain customers.  However, many businesses don’t have a strategic plan to grow and engage with their audiences effectively.  Without a plan, you will lose out to competitors who are more digitally savvy.   With a digital marketing strategy in place, you will […]