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eLearning has many advantages over traditional classes and it is not just for schools, businesses can offer eLearning courses as part of their services and an additional revenue stream.  The important part is to teach something relevant and that your target audience wants with great content.  Creating eLearning courses can be a great content marketing […]

Brands that want to increase traffic, generate new leads, and obtain brand visibility find success with pay-per-click (PPC) campaigns.  However, like any good campaign, it is about the due diligence that makes it effective.  Here is a guide to creating a successful PPC marketing campaign for your brand. Details of What is PPC Marketing PPC […]

Websites need to speak to your brand identity, mission, and values, they are your online calling card.  As your brand evolves, so must your website.  Bad websites will reduce your lead conversions, increase your bounce rate, and ultimately lose out on sales.  Whether your website needs a refresh or a re-design, it is a necessary […]

Location-based SEO is a great way to improve your brand awareness and drive traffic to ultimately close deals.  Is your brand utilizing location-based targeting?  46% of all searches are local, which means if you use this strategy your brand will be found by your target audience that is searching for you. What is Location-Based SEO? […]

The first quarter of the year is a great time to think about what you want for your business by the end of the fourth quarter.  Once you decide what you want, it is time to make it happen.  Digital marketing trends are a guide as to ways to improve your presence and close business. […]

Are you finding that your bounce rate is high?  You are not alone.  High bounce rates are the most common problem that businesses find when it comes to low conversion rates.  The good news is there are many adjustments that you can make easily to change bounce rates. What is a Bounce Rate? A bounce […]

LinkedIn offers a different avenue than Facebook and Instagram when it comes to marketing.  The social media platform is frequented by business owners, senior-level influencers, and decision-makers.  LinkedIn is a treasure-trove for B2B marketers.  Here is a look at what makes LinkedIn a great avenue for marketing and what you can do to build your […]

Social proof is an excellent strategy to use in online and offline marketing.  It is a powerful psychological approach that can be used on websites, social media, landing pages, product pages, google, and other places.  Social proof as a strategy is about getting the proof and then leveraging the evidence that your brand is indeed […]