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The first quarter of the year is a great time to think about what you want for your business by the end of the fourth quarter.  Once you decide what you want, it is time to make it happen.  Digital marketing trends are a guide as to ways to improve your presence and close business. […]

Are you finding that your bounce rate is high?  You are not alone.  High bounce rates are the most common problem that businesses find when it comes to low conversion rates.  The good news is there are many adjustments that you can make easily to change bounce rates. What is a Bounce Rate? A bounce […]

LinkedIn offers a different avenue than Facebook and Instagram when it comes to marketing.  The social media platform is frequented by business owners, senior-level influencers, and decision-makers.  LinkedIn is a treasure-trove for B2B marketers.  Here is a look at what makes LinkedIn a great avenue for marketing and what you can do to build your […]

Social proof is an excellent strategy to use in online and offline marketing.  It is a powerful psychological approach that can be used on websites, social media, landing pages, product pages, google, and other places.  Social proof as a strategy is about getting the proof and then leveraging the evidence that your brand is indeed […]

If your goal is to improve your customer experience, then customer retention management (CRM) is a great solution.  A CRM gives you the opportunity to do more lead nurturing, which leads visitors down the sales funnel and ultimately closes more sales.  It is about streamlining your communication and business practices.  Here is a guide as […]

Shopify is known as the biggest eCommerce platform for businesses.  The platform is also known for its ease of setup and usage.   However, are you maximizing opportunities and digital marketing strategies to improve your sales? Whether you are using Shopify or another platform, you need to have a solid digital marketing strategy in place. SEO […]

There is so much content available that as a brand it is about writing content that converts your target audience.  It is about giving quality information and establishing a relationship.  In the end, it is about standing apart from the competition. If your web pages or landing pages are not producing sales, then there is […]

Is your brand using Facebook Lead Ads as a lead generation tool?  If you are not using this style of ad to gain brand awareness and gain access to high-quality leads, then your brand is missing out. While there are many types of ad campaign options, Facebook lead ads are one that is getting brands […]