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Backlinks are important for SEO and search engine results.  This is why they have been an important part of a digital marketing strategy.  While the effectiveness of quality backlinks has not changed the way in which you need to get them has.  Is your business using backlinks to get higher search engine rankings?  Here is […]

LinkedIn is the world’s largest professional network, so having a strong strategy when it comes to tapping into it.  LinkedIn is a successful social media channel for establishing online connections and accelerating business growth.  Want to understand how to use LinkedIn marketing or if it is right for you?  This guide will help you decide […]

Running an effective Facebook ads campaign that will generate more leads and sales is the goal of any brand.  It may sound easy however, without a winning strategy in place it will not get you the results you are looking for. Facebook is one of the biggest online advertising platforms and has more than three […]

Marketing automation offers an exciting opportunity for greater efficiency, cost reduction, and enhanced customer experience.  Starting the automation journey may seem intimidating, however, once it is set up it will give you a leg up against your competition. What is Marketing Automation? Marketing automation is a technology that streamlines your marketing activities.  It gives you […]

Search Engine Optimization (SEO) can sound overwhelming and puzzling.  SEO is the organic way to move your site up in search engine rankings.  Once you get the basics down it isn’t that complicated, it takes some research time and looking at analytics. Google Indexing The first place to start is to make sure that Google […]

Within 5 seconds of landing on your website, can your visitors determine what your company does?  Can users easily navigate on your website?  Do you have an extremely high bounce rate?  If you are answering no to any of these questions, it is time to take a good look and figure out what improvements you […]

PPC marketing is a great way to expose your community and products to users that are actively searching for you.  It is a useful strategy for any business.  However, there are many details that need to be defined in order to have a successful campaign. What is Pay-per-Click (PPC Marketing)? PPC marketing is a form […]

One of the main goals in a digital marketing strategy is generating new leads that will ultimately become customers or clients.  It is about maximizing the opportunities to turn visitors into leads, which is essential to maintaining a functional business. Lead generation strategies include tactics that generate more traffic onto the website to boost sales […]