Clutch Announces MaxAudience as a 2020 Clutch Leader in Excellence

Clutch has announced its list of 2020 Clutch Leaders, and MaxAudience is one of the leaders.  This is not the first award that Clutch has presented to MaxAudience.  Over the years, they have won several including Top Web Designers in San Diego, Top Social Media Marketing Company, and #1 Digital Agency in the Southern California/Los Angeles area.

Clutch Rankings and Scores

Clutch is a B2B ratings and reviews website located in Washington, D.C.  Their primary goal is to connect clients with the service providers who will best help them accomplish their project objectives.   They do this by segmenting vendors based on their location and industry.  Then assign two scores to each, which helps them rank each group.  The first they call Focus and it’s deciding factors based on the services each vendor offers. They call the second the Ability to Deliver.  This determination is by their client reviews, market presence, and work experience. Clutch analysts collect each review by interviewing previous clients about past projects either on the phone or online. An in-depth questionnaire gathers the details about each project and provides a verified account of the experience from the client’s point of view. So far, our clients have all agreed on the quality of our work, resulting in an overall rating of 5 stars on the site.

Clutch has been recognized by Inc. magazine as one of the 500 fastest-growing companies in the U.S.   They also have been listed as a top 50 startup by LinkedIn.

Digital Marketing Agency that Helps Create Winning Brands

MaxAudience takes pride in developing digital marketing campaigns that not only bring results but helping companies turn themselves into brands.  We provide web design, brand management, and advertising campaigns that specifically make it easier for our clients to win in their industries.

Mark McIntyre, CEO of MaxAudience said “Great teams, bring great results.”

Tips for Creating a Landing Page that Gets Conversions

If your goal is to increase sales and attract new customers, then it is time to focus on your landing pages.  Landing pages are a valuable tool in lead generation.  Improve your digital marketing strategy by creating a strong landing page.

What is a Landing Page?

A landing page in digital marketing is the page that your visitors land on after they click a link from an email, social post, or an ad on another page.  This page is created to provide the user with important information, to get them interested, and to encourage them to take a specific action.  It is one specific call to action.

The landing page focus is to get the visitor to register, place an order, email newsletter sign up, call the office, etc.  It is an excellent tool to increase SEO.

A Landing Page is Not Your Home Page

The purpose of a landing page is different than your homepage.  The main task of the landing page is to attract as many customers as possible who might be interested in your offer, who want to learn more about the product or service and get them into your sales funnel. A homepage is your storefront, a virtual business card.  Its primary objective is to leave a positive impression and encourage site visitors to explore other webpages to get the information they are looking for.

Landing Pages and SEO

Quality landing pages are great for SEO.  A landing page offers a unique resource experience to target customers in exchange for their contact information.  It allows you to capture leads for existing and future marketing campaigns.

A landing page is an integral part of your online marketing campaigns.  It makes it easier to track and analyze your page visitor’s online behavior.  And more importantly, it allows you to modify your marketing campaign to optimize the user experience.

Best Practices for a Landing Page

  • Speed – You want the landing page to load in 3 seconds or less. The longer it takes, the more impatient the user will get and they will not stick around.
  • Clear and Concise – The content needs to be clear, they should know what the topic is about and what they will get for filling out the information.
  • Design – Beautiful Headings and Subheadings, optimizing the call to action in appealing colors. You want the landing page to look good while representing your brand aesthetics.
  • Compelling Headline – The headline of your landing page can either create or destroy the entire page. It needs to give a benefit to the user.
  • Integrate with Social Media – Social media presence is important. By having your landing page integrated is a great way to connect.  Have share buttons that let the user re-post the landing page and get you more visibility.
  • Social Proof – Include testimonials and reviews on your landing page. Only share social proof that is relevant to your buyer persona.
  • CTA – The best call to actions create a sense of urgency, they are giving something amazing to the visitor. They also need to be very clear and in a legible font.  Keep the CTA to three to five words.

A Strong Landing Page Will Improve Business

A professional landing page is one of the most effective ways to quickly sell a product or service.  It’s a powerful marketing platform.  When a company uses landing pages effectively, they will immediately see an improvement in traffic and conversions.  Not sure where to start?  MaxAudience has you covered.  We have a team of specialists that can help you get the results you desire.  Contact us today and let us help you get your landing page converting leads.

Are Backlinks Part of Your Digital Marketing Strategy?

Backlinks are important for SEO and search engine results.  This is why they have been an important part of a digital marketing strategy.  While the effectiveness of quality backlinks has not changed the way in which you need to get them has.  Is your business using backlinks to get higher search engine rankings?  Here is a guide on how to improve your backlink strategy.

What are Backlinks?

Backlinks are when one website mentions another website and links back to it.  It is also known as incoming or inbound links, backlinks make their connection through external websites.  Whenever backlinks occur it has a positive effect on a site’s ranking and search visibility.  They do need to be quality links and sites, Google does take this into account.

Why are they Important?

Backlinks to your website are a signal to search engines that other websites are endorsing your content.  It helps determine how authoritative and relevant your site is on the topic for which you rank.  For users, they connect searchers with information that is similar to what is being written on the same topic on other resources.

How Backlinks Position Your Brand

  • Organic Ranking – Quality backlinks optimize your website’s organic rankings. Inbound links establish trust and validate the content published on your site.
  • Industry Authority – Not only do backlinks boost your site traffic, by other sources citing your content it makes your brand authority.
  • Faster Indexing – Quality links will speed up the indexing of your website. It takes less time for Google to read your website.
  • Referral Traffic – Posting clicks from other online sources leading to your web page can significantly boost your site traffic.
  • Grow Your Network – Link building can expand your network. When webmasters use your content and reference your site it encourages followers.  It also makes it easier to promotes your business.

Getting Started

Now that you have all of the reasons as to why you should have backlinks, we will get to the how.

Content is the first step.  Your content needs to be informative, engaging, and quality.  If you don’t have the information then no one will put a backlink to it.  Your content will need to utilize keywords and longtail keyword phrases that make sense within the text.  Give useful tips, relevant, latest topics, and that it is appealing to your target audience.

Another strategy is to incorporate guest writing for other sites.  This is a great opportunity to promote your content and reach larger audiences.  This is about publishing informative articles on other popular online resources that will give you more visibility.  It helps leverage your relationships and expand your network.  As a digital marketing agency, our brand writes articles for a Digital Agency Network (DAN), we share information about marketing strategies.  The article gives useful and helpful information, and the article links to the MaxAudience site.  It is not a sales post, which is what you need to remember when guest writing.

Social Outreach is important when it comes to link building.  This is a great strategy to earn backlinks to your website.  The key is to work with other industry influencers and webmasters.  Keep in mind that a paid backlink strategy is a Google violation.

Comprehensive Strategy

Backlinks should be part of your content marketing strategy.  While backlinks alone will not get you the #1 ranking on search engines it is a powerful tool that often gets overlooked by brands.  This is a great way to leverage your brand and achieve more visibility and more deals.  If you are still unsure about how to place this into your strategy give our office a call and let our experts help you blow away the competition.

LinkedIn Marketing Tips Every Business Should Know

LinkedIn is the world’s largest professional network, so having a strong strategy when it comes to tapping into it.  LinkedIn is a successful social media channel for establishing online connections and accelerating business growth.  Want to understand how to use LinkedIn marketing or if it is right for you?  This guide will help you decide and then how to use digital marketing strategies to make the most of it.

Marketing Efforts for B2B

LinkedIn marketing solutions are built to support businesses’ targeted marketing efforts.  B2B marketing is the most successful on this platform.  It is unrivaled when it comes to expanding professional networks and uncovering conversion opportunities.

The opportunities for businesses and professionals are vast and includes

  • Build a brand reputation
  • Increase market visibility
  • Build professional networks
  • Follow industry news, trends, and updates
  • Publish press releases and articles
  • Join highly trafficked groups
  • Gather valuable customer insights

Optimize Your LinkedIn Profile

The first step is about maximizing your Brands LinkedIn Profile.  It is about amplifying your presence.  You want to choose the best profile picture and banner for the business page.  The next step is the content that is on the page.  You want to customize headlines and write a powerful business description that includes relevant keywords.  Build your employees’ profile and customize a LinkedIn page URL.

You want to follow topic-based communities.  These are a great place to build connections with other professionals in the same industry or similar interests.  Within the groups, questions are asked and as an expert, you can then provide invaluable tips and information that will engage.

Content Marketing

Content Marketing is vital for any platform, including LinkedIn.  It is an effective LinkedIn marketing strategy that drives leads and builds online authority.  One successful approach to sharing meaningful content is to write a post with a catchy headline and image and some knowledge on a topic.  Share some brief content that is engaging with a link to the full blog post on your website.  Why?  The content will leave them wanting to learn more and they will then hit your website to get the rest.

If you are unsure what types of posts stick with content that addresses market concerns.  What questions do people interested in your services need help with?  By providing tips to help with pain points, they will be interested and follow.

LinkedIn Pulse

LinkedIn Pulse is an online news feed designed for members to share their content with their target audience.  If generated blog posts and other content from businesses and individuals looking to build their LinkedIn profile and expand their online reach.

A typical post has a 700-character limit for individuals and a 1,300-character limit for company posts, LinkedIn Articles do not have limits.  They can access an article from your company profile or through Google Search.  This specifically gives your brand more visibility and articles to be seen.

Collect and Give Recommendations

Reviews build your brand reputation.  Business pages with recommendations are 3 times more likely to get inquiries through LinkedIn search.  With this in mind, ask employees, associates, and clients to provide endorsements.  Don’t be afraid to ask for it if they have had a positive experience.  Not everyone thinks about LinkedIn reviews.

Advertising on LinkedIn

LinkedIn’s audience has twice the buying power of the average online user.  Its lead conversion rates are 3 times higher than other platforms.  There are several options for paid advertising, for example, sponsored updates, text ads, and sponsored InMail’s.  These ads allow you to deliver your message to a specific audience and direct traffic back to your company page.

InMail has built-in analytics to help you fine-tune your message.  Additionally, it is a powerful way to reach out to prospects and influencers in your audience.

Transform Your Business

LinkedIn is a marketing solution for companies to increase brand interaction and sell to other professionals.  Just like any social media marketing platform, the more active your business is on LinkedIn, the higher the chances of increasing conversions.

If you are still unsure about all of the features or just simply don’t have the time, partnering with a digital marketing agency will get you the reach and results you are looking for.  MaxAudience has been helping companies with their digital marketing strategies.  Let us help you create result-oriented LinkedIn solutions today.

 

A Guide to Enhancing Your Brands Facebook Ads

Running an effective Facebook ads campaign that will generate more leads and sales is the goal of any brand.  It may sound easy however, without a winning strategy in place it will not get you the results you are looking for.

Facebook is one of the biggest online advertising platforms and has more than three million companies worldwide on its platform.  They design Facebook’s algorithms for ad success, but you must set it up and execute correctly.

Key Metrics That are Involved

To optimize Facebook ads, you need to understand the key metrics.  They will assess the performance of the ads and determine if you are working towards the goal.  Here are several that you need to be aware of and understand.

  • Frequency – This is the estimated number of times a single user sees your ad, calculated by dividing the number of impressions by ad reach. You can assess how effective it is with this metric as well as monitor over showing the same person the ad.
  • Conversions – A conversion is when your target audience interacts with your ad and click on the call to action. If your desired action is for them to visit a landing page and they do because of the ad then it counts as a conversion.
  • Click-Through Rate (CTR) – CTR is the percentage of users who click on your ad, taking them to the landing page or form. If this is a low number, then it tells you your ad is not of interest to your target.
  • Cost per Click (CPC) – CPC tells you the actual cost of a click. As an advertiser, the goal is to keep this as low as possible.
  • Cost per Action (CPA) – Advertisers can pay only for specific actions from the Facebook ad. If you want them to download an app, this will be the metric you are interested in.
  • Return on Ad Spend (ROAS) – The total conversion value divided by your advertising costs.

Choose Your Marketing Objective

When you go to set up your ad on Facebook, you must choose a marketing objective from 3 options.

  • Awareness – This objective is for creating brand awareness or reach ads. It is considered the top of the funnel marketing.
  • Consideration – This is targeted towards enticing your audience to engage with you and learn more about your brand.
  • Conversion – Your desired action is to convert them into a paying customer. It is about getting a commitment to buy.

Define Your Target Audience

Once you have your objective it is time to define who you are targeting.  To create a Facebook audience you include your ideal customers’ characteristics and users who fir this profile become part of who sees your ad.  Adding exclusion parameters is crucial to keeping your ad spend to a minimum by preventing audience overlap.

The key to saving on your ad budget is assessing all audiences your specific ads will not benefit and exclude them by creating custom audience lists.

The Design of Your Ad

Think about using targeted keywords in your headlines, which will contribute to your search engine optimization (SEO).  Make sure that your ad has a compelling headline and description.  Always include a CTA button that is aligned with your desired action.

Include photos, videos, or carousels, it needs to be visually engaging as well.

Split Test Your Ads

Split testing lets you fine-tune your ad by comparing different versions and testing them out against each other to see what works best.

Track and Optimize

The only way to measure is to look at the campaign data.  The data will allow you to make improvements such as allocating more budget to your performing ads and adjusting the ad schedule.  If you are not getting many clicks, then it is time to play with the content.

Closely tracking data allows your brand to optimize your ad components and overall performance.

Drive Organic Customers with SEO

Search Engine Optimization (SEO) can sound overwhelming and puzzling.  SEO is the organic way to move your site up in search engine rankings.  Once you get the basics down it isn’t that complicated, it takes some research time and looking at analytics.

Google Indexing

The first place to start is to make sure that Google has your website indexed.  What this means is that Google is aware of your website.  This does not make that your site will pop up immediately or that it will start once it’s indexed.  However, if it is not indexed then there is no chance of ever ranking for anything no matter how much SEO work you put in.

Check Your Website

When looking to improve your SEO, you will want to evaluate your website.

  • Broken Pages and Links – Not only are broken links and pages unsuccessful to give a good impression, but it also is not good for SEO.
  • Meta Descriptions and Title – These entice search engine users to click-through to your site. Do not exceed the length.
  • Image Alt Tags – If you have images on your website or within your blog content, you want to include your keyword in the image alt tag.
  • Headlines (H1, H2, H3, H4) – These headings help users and search engines read and understand the text. They are important in a website as well as in blog articles to get ranked higher.  It also breaks up content, so it is easier to read.
  • Content – Is the content written well? Does it contain keywords, but in a readable way?  The length not too long or too short?
  • Social – Is your social media linked? Search engines note social media shares as quality content that people want.  This includes sharing blog articles.

Drive Qualified Users Through Long-Tail Keyword Search

Successful SEO campaigns focus on keywords.  Keywords are the search terms that define what your content is about.  In terms of SEO, they are the words and phrases that searchers enter into search engines, also called “search queries”.

Longtail keywords are the best tool for attracting relevant website visitors to your site.  They are targeted to a specific problem, and attainable to the language that people use to search.  Long-tail keywords are typically 3 to 4 words long; they are also less competitive and easier to rank for on the first page of results.

The best digital marketing SEO strategy is using a combination of long and short-tail keywords.

Is your Content Polished?

Content marketing is a huge piece of digital marketing strategy.  The more quality content pieces that you have on your website, the higher the ranking.  The more engaging your content is, the longer users will stay on your website.  It is important when creating content for your site to use the SEO keywords.

Google looks at the content on a website to help understand whether that website or web page is good for a particular query.  If there is little or no content then it will not do that.  However, on the flip side, if there is too much content it will have the same effect.

Keyword stuffing is a practice that you do not want to put into place.  That is when the keywords are stuffed within the content so that it does not read intellectually.  It is a common practice and the search engine algorithms now take notice of it and will penalize you for it.

How to Use Marketing Automation to Take Your Business to the Next Level

Marketing automation offers an exciting opportunity for greater efficiency, cost reduction, and enhanced customer experience.  Starting the automation journey may seem intimidating, however, once it is set up it will give you a leg up against your competition.

What is Marketing Automation?

Marketing automation is a technology that streamlines your marketing activities.  It gives you the power to focus on customers with the highest potential and saves your time by triggering campaigns across multiple channels.

Why Use Marketing Automation?

  • Saves you time by automating manual effort.
  • It increases revenue and saves costs.
  • It allows you to nurture your customers.
  • Focus on new potential customers with the highest potential.

Set Up Goals for Marketing Automation

Be clear about what you want to achieve and how you will track it.  Do you want to save time?  Are you trying to increase your response rate?  Are you interested in generating more leads?  These are all goals and expectations that automation can help with.  It is about having clear priorities so that you can set the automation to obtain them successfully.

Touchpoints and Sales Funnel

You can only optimize if you understand the customers and what leads them to purchase.  Understanding the sales funnel helps you create the best marketing automation campaigns.  There are multiple touchpoints through a customer’s journey before you close the deal.  The journey may start with an ad, then website, emails, newsletters, remarketing, your website.  It all is based on what they are looking for, what problem you solve, and if they get enough information, and believe you are the best solution for them.

Select the Best Automation Software

There are infinite choices when it comes to automation software.  Do your due diligence, there may be software for your specific industry.  Most platforms offer a free trial, which gives you a chance to test the software in your unique setting and evaluate which is the best fit.

Analyze Your Automation and Then Improve

You need to analyze and measure it.  Analyzing what is working and what is not working so that you can adjust to improve your messages.  Brands can also benefit from automated A/B testing, which allows for optimizing content in real-time for maximum impact.

Content Creation in Automation

Automation takes care of getting the right message at the right time to customers and potential customers.  However, the message content will still come from you.  The narrative voice is an important component of the relationship your business build with its audience.  The content needs to sound human and in a way that the recipient believes it has been created specifically for them.  Automation can insert their name to personalize it.

Switch the headlines, refresh the images, call to actions, you want to give them new and fresh content so that they want to continue to engage.  The same information will have them subscribe as fast as they hit the button to subscribe.

Customer Experience

The success of automation is how the customers react to it.  Marketing automation is only beneficial as you are seeing the results with the consumer and the bottom line.  It gives businesses the opportunity to have better customer service.  Once a client buys, they get an immediate thank you email; they get a text with shipping or delivery information.  It is a way to stay top of mind and give an unforgettable experience.

Tips to Improve Your Website Design

Within 5 seconds of landing on your website, can your visitors determine what your company does?  Can users easily navigate on your website?  Do you have an extremely high bounce rate?  If you are answering no to any of these questions, it is time to take a good look and figure out what improvements you need with your website design.

Review, Clean Up and Remove

There are elements on your website that are going to detract from the message that you are conveying.  Complicated animations, stocky website images, too much, or too little clear content.  This should be done with short, powerful sections of content and applicable photographs/icons that are sectioned off by clear and concise headers.

Depending on how long you have had your website, you may have a few pages or links that aren’t working.  Evaluate whether your site has broken pages.  You may be surprised to find previously high performing landing pages that are unpublished or website pages that are improperly linked.

Improve Customer Experience with Navigation

When designing your website navigation is key, it is the map that shows visitors where to go.  If it is confusing and they can’t find what they are looking for, then they leave.

Some keys to look at are streamlined content, navigation hierarchy, responsive design, and is it mobile-friendly.  If your website is not mobile-friendly, then you need to work on that immediately.  Studies have shown that most people will find a website from a mobile device.  This also includes viewing your website design on a tablet.

Best Images for Website Design

Not every image is going to fit with your companies’ message.  Just because a stock website has the image for you to use doesn’t mean that it is the right fit.  Using real images is always best.  A visitor can usually tell, especially if it is a popular one that other companies use.

If using real images is not an option, then you need to take the time to find the best stock images that match your content, your colors, your brand.

Implement Calls to Action (CTA)

Once a visitor gets to your site, do they know what to do next?  If you don’t provide them with some sort of direction, they will probably leave.

Call to action buttons are the way you can tell the user what to do next.  You should give them multiple calls to action throughout the website.  The one that is most used is the setup appointment or consultation.  However, they may not be ready to be at the end of the sales funnel.  You want to have CTA buttons that give them whitepapers to download or to get more information.  Things like a newsletter or receive emails when new promotions are available buttons.  You want them to get materials and information so that see you can help them with their pain points, not just sell them.  Make them feel comfortable and see your business as an expert.

White Space is Your Friend

Whitespace is a design element that helps readability and to break up a page.  Although extra space may seem wasted, it is actually responsible for readability and content prioritization.  It is an important part of the design process and positioning key elements of design.

If your site is lacking whitespace, look at the content.  Is it properly grouped?  Look at the images and content.  Are they too close together and taking away from one another?