A Guide for Creating Engaging Content Marketing

A Guide for Creating Engaging Content Marketing

Content marketing is everywhere and all brands are trying to up their game.  This means in order to stand out from the competition you need to create compelling content.  Content marketing can get great results for a brand and elevate sales and engagement.  The trick is to create content that resonates with your audience.

Know Your Audience

The first step is to really understand who your audience is and what they need help with.  What are they looking for, what are their pain points?  Of course, looking at the demographics and analytics is important but truly understanding what they are searching for is key.

Start Out Strong

The opening needs to grab them right away so that they will want to keep reading.  Most content begins with a hook that reels them in.  Some of the most common hooks are:

  • Using a statistic
  • Sharing a fact
  • Asking a question

Easy to Read

When it comes to blogs and other forms of content, people want to read it easily.  You want to avoid brain overload,

Many digital marketing agencies will tell clients to use Yoast.  Yoast analyzes readability that helps you edit the content so it is more readable.  The purpose is to make it more accessible to a broader audience.  The program analysis complexity of sentences, passive voice, use of transition words all so that your writing is more direct and effective.

If you do not use Yoast on your website, another great option is the Hemingway Editor.  It analyzes your writing to make it clear and concise while look at your SEO.

Use Your Brands Voice

No matter what the purpose of the content is you always want to make sure that you are using your brand’s voice and personality.  That is what drew your audience in and you want it to sound like it came from you and not just a robot typing content away.  When the audience can connect with a brand, they tend to be more loyal.

Give Value

We often discuss giving value when talking with clients on digital marketing campaigns.  Giving value is a key component to engagement.  Your audience is asking “What is in it for me?”  This question is what you need to think about when creating content.   Are you sharing your expertise?  Giving them tips that showcase your knowledge and how you can further help their problem?  You want to give information and value so that they will continue to come back.  Your brand is the expert so share some of what you know.  Just selling a product or service is not going to win with followers.

We Can Help

We are ready to help you navigate the world of content marketing if you are still unsure of the best way to navigate it. Good content is important in all aspects of marketing, it attracts, engages and gets the user to take action on your site.  If you are ready to increase your sales conversions, then take the time to look at your content and analyze its effectiveness.


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