Brand messaging is a huge part of the creation of branding and integral in the creation of marketing strategies. In this guide, we are going to dive into what makes messaging so important and how you can use it in your marketing strategies to dominate online.
What is a Brand Message?
A brand message refers to the underlying value proposition. It is what makes prospects relate to your brand by inspiring them, persuading them, motivating them, and finally want to buy your product.
A brand message sets your company apart from the competition. Prospects understand your values and what you stand for.
How Does Brand Messaging Drive Marketing?
Strong brand messages drive content writing decisions and future campaigns. Brand messages and value propositions set the theme for all of your future blog posts, website content, social media, ads, and more. Brand messaging is about the language and phrasing that is used.
When brands are not strategically using their message, it can lead to misalignment and inconsistency. Brand messaging strengthens a brand’s identity.
Start with Your Website
The home page of your website is sometimes the first thing that a potential customer sees. Your brand message should be visible on the page. Highlight the story of what makes your brand distinguishable unique and how it relates to them. Identify your customer’s pain points and how you can help them.
The focus of pain points is how you offer a solution to the problem, it is about the benefits, not the features. People want to feel like your brand understands them and has the answers they are looking for, whether it is through a product or a service.
Social media is a great place to share and attract prospects. The first thing to figure out is which platform is your target audience on the most. Start with where your audience is and then branch out from there.
Social media allows you to share content that aligns with your brand message and values. Share industry news, give advice and showcase original photos of your product or service.
There is a lot of talk about whether blogs are read and useful going forward. Yes, blogs can help give information and reiterate your brand message with useful information.
Blogs offer a way to share expertise in an informational blog post that establishes industry authority. It helps build trust with your readers. If you would like to focus on a customer benefit that your brand offers that the competition doesn’t a blog is a great way to speak to that benefit specifically.
Case studies are social proof that your product or service gives value. These studies are an excellent way to showcase your expertise. They tell a story of a person or a company that had a problem and how your product or service helped them. Case studies have an impact that will help sell your brand to prospects.
Brand Messaging and Value Propositions are Vital
Brand messaging is critical to your online presence. If you are not using your brand message and your value proposition, you are missing out on opportunities to increase sales. While there are so many daily activities that owners and managers get caught up in if there is no brand message you are running in circles.
If you are unsure how to create a strong brand message and then how to best use it, we can help. We develop brand messages that have helped companies generate a stronger presence and dominate in their marketplace.