The first quarter of the year is a great time to think about what you want for your business by the end of the fourth quarter. Once you decide what you want, it is time to make it happen. Digital marketing trends are a guide as to ways to improve your presence and close business.
Up Your Social Media Game
Social media marketing is here to stay, and in fact, it is time to up your marketing budgets. Social media is creating opportunities to engage and retain customers no matter where they live. 2020 saw a huge increase in social media followers and it is not going to decrease going forward.
As a business, you will want to create a monthly calendar with content, images, themes so that you can post regularly and monitor responses. Responding to comments and DM’s is critical if you want a better following. With engagement comes retention, which leads to buying.
One of the best SEO tips is to make sure that you have a geographically defined service area within your local listings. What this does is make sure that your business will show up when someone searches near me. You want people to be able to find you in real life in addition to online.
Local SEO will improve your search rankings not only locally but overall search algorithms.
Improving Segmentation in the Sales Funnel
While getting the next sale is important, are you take the time to engage with those customers that are in your sales funnel? Put more effort into the customers that are on the buyer’s journey. They are interested in your product or service and may just need some more information.
Engaging with clients and potential clients is important, but it is also about giving them what they are interested in. Segmenting your customers gives you the opportunity to reach out to them personally. Segmentation allows for a more cost-effective way to spend marketing dollars.
Conversational marketing is about having conversations with potential clients and moving them through the sales funnel faster. It is about making it easier for individuals to engage with a business while being personalized. The biggest difference is that instead of leading customers to landing pages and filling out forms, it is about being able to click on a chatbot to ask questions. The use of an intelligent chatbot is key, as it is not possible to have a live person 24/7 waiting to answer questions. An intelligent chatbot will increase engagement and proactively reach out to people who are serious about buying. It takes your funnel from giving what they want in days to minutes.
The suggestions listed above are a great place to start with to get your digital marketing in a strong starting point for the first quarter and then moving into the rest of the year. Start with one or two that will be the most impactful and move from there. This is the time to analyze your marketing strategies and look at what is working well and what can improve.