Shopify is known as the biggest eCommerce platform for businesses. The platform is also known for its ease of setup and usage. However, are you maximizing opportunities and digital marketing strategies to improve your sales? Whether you are using Shopify or another platform, you need to have a solid digital marketing strategy in place.
SEO for eCommerce Sites
Search engine optimization applies to any website, and eCommerce sites are no exception. Shopify users find that they are able to increase their search engine rankings and get better visibility when they apply strategies.
The first step is keyword research and finding the right keywords and phrases that your target audience is looking for. Think about broad-based and long-tail keywords, also phrases like the “best” and premium. Many searchers will type “the best” and whatever it is they are looking for. Using the right keywords in the meta titles and descriptions of your products will improve your rankings.
Meta Descriptions That Drive Clicks
The meta description is the brief text that shows up after the title tag. The max is 155 characters, while your description can go longer that is the only part that will be seen. On the flip side, you want to utilize all 155 characters. The descriptions should sell your product by giving the customers why it will help them. Within the meta description include keywords while being concise and to the point.
Use Social Media
Instagram has over 500 million daily users. Are you selling your products on Instagram? With an eCommerce site, you can integrate your storefront and Instagram. The key is consistent posting, great content, compelling images, and engagement.
Many eCommerce brands will find that they get questions both in the comments and in their DM’s. Make sure that your brand is responding and giving them the answers to their questions. The more engagement a brand has, the more likely that the viewer will go to the site.
Another strategy that you will need is powerful content. Content allows you to reach, engage, and connect with your target audience. The most essential piece is that your content needs to provide value and give the customers a way to solve their problems. SEO is a part of a content marketing strategy as you need to use the keywords and search phrases within the content for better ranking. However, the content needs to make sense and give value.
Abandoned Cart Emails
Have you set up your email marketing? Specifically, the abandoned cart strategy. In eCommerce cart abandonment happens all the time. Yet, by setting up an effective email marketing strategy, you can recover lost sales.
Once the cart is abandoned, your automated email system will send a reminder asking them if they forgot something and to take a second look. If the customer does not return within 24 hours, then you may decide to set up a second email this time with a deal on shipping, or a discount code to entice them to come back and take a second look.
Test what works best for your customers and apply that strategy and you will see an increase in sales conversions. The results can be phenomenal.
Need a More Personalized Strategy
These are just a few of the strategies that we use for our eCommerce clients when they approach us on how to improve their sales conversions. If you are in need of a consultation, our team is ready to help you go from a page 2 ranking to page 1. Contact us today and let us create a personalized digital marketing strategy.