A website is your brands calling card. While all brands have a website these days, having an outdated site will not get you the conversions. It also will not get you ranked on Google. A website is more than looking pretty, it is an interface that serves a function. Here are 5 website design strategies to improve your brand’s website.
User Experience (UX)
What makes for good user experience is a design that revolves around the users’ needs and problems. There are several factors that can help you improve your user experience. Here is a list:
- Value– Does your content, service, or product make their time spent on the website worthwhile?
- Findable– Is your website easily navigatable?
- Usability – Is your website easy to use?
- Usefulness– Does your website satisfies users’ requirements?
- Desirable– Does your brand strike an emotional chord with the user?
- Accessible– Can people with any abilities access your website?
- Credible– Does your brand identity, content, and/or service builds trust and belief of the user?
You may have heard the phrase content is king, we say that all the time. However, it is true!
Creating content on a regular basis that is useful and relevant to your audience drives traffic. It is not only the content on your blog, social media, email marketing, it is the content on each page.
Effective Mobile Experience
Half of Google’s searches are performed on a mobile device. How does your site look on a smartphone, tablet, or iPad? Mobile users are very goal-oriented. They expect to be able to get what they need, immediately.
The user should be able to easily navigate the website to find what they are looking for. Keep the menus short and sweet, keep it shortlists of options. Versus, extensive menus that they have to scroll down. Avoid users having to horizontally scroll, they do not want to pinch, content to read it all. It also may negatively affect search rankings.
Calls to Action
A website needs to not just be a beautiful-looking site. It needs to convert visitors into customers. An effective way to do this is by integrating calls-to-action (CTA). CTA’s can be used to collect email addresses to send them newsletters, or to download a white paper.
The most important part of a CTA is to offer people value in exchange for providing contact information. Effective CTA’s will also be prominent, available on every page of a website with easy-to-understand instructions.
Search engine optimization (SEO) is important to get search engine rankings. The higher the search ranking, the more relevant users visit your website. Google uses a variety of methods to analyze the rankings as well as it continuously changes. This is why it may be worthwhile to hire an agency to help keep your site’s SEO up to standards.
Successful SEO will focus on keywords. Keywords are the search terms that define what your content is about. In terms of SEO, they are the words and phrases that searchers enter into search engines. The content should have the keywords on each and every page.