Within 5 seconds of landing on your website, can your visitors determine what your company does? Can users easily navigate on your website? Do you have an extremely high bounce rate? If you are answering no to any of these questions, it is time to take a good look and figure out what improvements you need with your website design.
Review, Clean Up and Remove
There are elements on your website that are going to detract from the message that you are conveying. Complicated animations, stocky website images, too much, or too little clear content. This should be done with short, powerful sections of content and applicable photographs/icons that are sectioned off by clear and concise headers.
Depending on how long you have had your website, you may have a few pages or links that aren’t working. Evaluate whether your site has broken pages. You may be surprised to find previously high performing landing pages that are unpublished or website pages that are improperly linked.
Improve Customer Experience with Navigation
When designing your website navigation is key, it is the map that shows visitors where to go. If it is confusing and they can’t find what they are looking for, then they leave.
Some keys to look at are streamlined content, navigation hierarchy, responsive design, and is it mobile-friendly. If your website is not mobile-friendly, then you need to work on that immediately. Studies have shown that most people will find a website from a mobile device. This also includes viewing your website design on a tablet.
Best Images for Website Design
Not every image is going to fit with your companies’ message. Just because a stock website has the image for you to use doesn’t mean that it is the right fit. Using real images is always best. A visitor can usually tell, especially if it is a popular one that other companies use.
If using real images is not an option, then you need to take the time to find the best stock images that match your content, your colors, your brand.
Implement Calls to Action (CTA)
Once a visitor gets to your site, do they know what to do next? If you don’t provide them with some sort of direction, they will probably leave.
Call to action buttons are the way you can tell the user what to do next. You should give them multiple calls to action throughout the website. The one that is most used is the setup appointment or consultation. However, they may not be ready to be at the end of the sales funnel. You want to have CTA buttons that give them whitepapers to download or to get more information. Things like a newsletter or receive emails when new promotions are available buttons. You want them to get materials and information so that see you can help them with their pain points, not just sell them. Make them feel comfortable and see your business as an expert.
White Space is Your Friend
Whitespace is a design element that helps readability and to break up a page. Although extra space may seem wasted, it is actually responsible for readability and content prioritization. It is an important part of the design process and positioning key elements of design.
If your site is lacking whitespace, look at the content. Is it properly grouped? Look at the images and content. Are they too close together and taking away from one another?