The goal of social media marketing is to take your brand to the next level. Instagram is a powerful channel that can help build brand awareness and a loyal audience. Here are some social media marketing strategies for building an engaged and growing following on Instagram.
Why Use Instagram?
Brands find that by using Instagram effectively they can
- Reach out to potential customers and connect with them.
- Nurture relationships with existing customers.
- Work the potentials through the sales funnel.
The First Step Who is Your Audience?
Before we go into depth about how to increase followers, content, and details. It is important to understand who your target audience is. AS a digital marketing agency this is the step where we work with our clients to determine the demographic of people that are most interested in the product or service. You want them to relate to your posts, the tone, the content, and the images.
Getting your content seen by as many people as possible is important with Instagram marketing. You want the exposure, but you want comments, shares that lead to more followers. While there are many places that give the global best times to post it will take a little time to find what times your audience prefers.
Check your Instagram insights feature, and it will give you information about your audience. You will be able to see what days and times they are on, age range, gender, and location. Once you look at the stats, it will let you know when your followers are online so that you can post at the same time.
Consistency and Relevant Content
As a brand, you need to post consistently on social media, so that you stay top of mind, and they understand the brand better. Not only is it about creating consistent content, but it also needs to be relevant content. You want to give your followers valuable content. This increases the chance of them sharing your content with their followers. The strategy is about balancing between gaining new followers and retaining your existing ones too.
Social Media Hashtags
Leveraging the power of social media hashtags partners with relevant and consistent content. Using relevant hashtags makes it easy for your target audience to find your content. The goal with hashtags is not to go crazy but use pertinent hashtags that will reach new people. When done correctly, it can get your brand lots of exposure.
The hashtags should describe what your brand is about and resonate with what your target audience is searching for. Doing keyword research is important to do before just posting anything. There are several types of hashtags that you want to research, trending, popular, branded, and location hashtags.
- Trending – You may want to add trending hashtags to your content from time to time, to not only gain followers but to show you are current. It is best to use trending hashtags that are in your niche, not just to be trendy and have nothing to do with your brand.
- Popular – These hashtags don’t always make a difference in how your content ranks on Instagram. They are hard to leverage because there is so much competition.
- Branded – This is when you use the name of your brand or company. Companies use branded hashtags, over 70% of Instagram hashtags are branded.
- Location – If you are targeting local customers to your business then geotags are a must.
Engage with Your Followers
With any good social media marketing strategy, you must remember to engage with your audience. You will need to have a system to answer questions on your posts. If they comment, you want to reply within a reasonable amount of time. Brands that have the best followings are ones that care about their audience. This is not something that can be bought. The connection is where you gain their trust.
It’s Time to Start
Building your following on Instagram will not happen overnight, however, by utilizing the tools you will be able to grow your brand and gain a real audience. Start with these tips and then incorporate others like influencers, giveaways, and videos.
If you are overwhelmed or still not sure about all the points mentioned in this article, then you may want to consider working with a digital advertising agency that has a proven track record in social media marketing.