Having a strong website that gives the best user experience is critical in the success of your business. Whether your company is new, or you have been in business for a while and it’s time for a refresh, there are several key components to having a strong presence. As a digital marketing agency, we are often contacted by businesses to design or review a website and give them website design tips.
Your website is a reflection of your brand strategy bad more than just having a logo on it. A website can be broken into a few components, brand, content, technology, and design. A brand is the one that unites all the components. It ensures that the website, achieving goals, and looks are all in unison.
First up, the site should be uncluttered. A busy website is overwhelming to a visitor and if you have pop-ups no matter if it’s an ad or subscription or a chatbox, it should be on the side and not interfere with the main text page.
The Basics of Website Content
The content should have value. It should explain to your potential customers how your business can help them with a problem. You also want to educate on your website, give tips, or usable information. The content should be relevant and updated periodically. When you update the website design, it gives it a fresh look.
Another thing to keep in mind is that you want the content to read well. While keywords should be used within the content, it is not about stuffing them. As obvious as it will be to a visitor it is also obvious to Google as well. Visitors will not stay on a website that does not have interesting well-read content.
Word count while there are many different opinions on the best word count numbers, one that we always tell clients is to have a minimum of 300 words. Why do you ask? The Google algorithm looks at content and when you review your website, less than 300 words are not ranked.
The content on each page is a mixture of images and text. The rule of thumb is for every 100 words, you should have an image or video. The images should be on your company, product, service, and staff. Try to stay away from too many stock images. In the beginning, it is understandable that you may not have many images of your own. However, plan on adding original images in the future. Remember that simple is best.
When it comes to navigation, you want it to be simple to find, easy to read, and makes sense to a visitor. Visitors will not hunt for very long so if they can not find what they are looking for in under a minute then they will bounce.
Your website and everything on it affects your reputation, just like your social media image. You want to include links to your social media within your website. Keep in mind that a website is for many a first impression of your brand. Do you like what you see? Will visitors find it attractive, informative, and easy to navigate. If the answer is yes, then you have created a fantastic website design. If the answer is no, then it may be time to discuss things with a digital advertising agency. There are other pieces when looking at your website and that is making sure that you have backlinks, external links, SEO all in place to get you the best ranking possible. But start with these when looking at the website, because if your content, images, and customer experience are not in good standing than the others will not help keep visitors browsing.