How to Use Influencers in Your Social Media Marketing Strategy

How to Use Influencers in Your Social Media Marketing Strategy

Social media marketing is about creating trust and personal connections with your followers.  Social media marketing and branding fall hand in hand.  Branding is about speaking your audience’s language, choosing the best platforms for your products, and where your target audience is.  This is where social media influencers come in, they connect with their audience and they have the trust of their followers.

Influencer marketing is a great way to help you reach new audiences, create brand awareness, and boost your ROI and bottom line.

What is Influencer Marketing?

Influencer marketing is a strategy that brands use to promote their products and services by partnering with social media users or bloggers.  Influencers have a large audience that engages with them and values their opinion.  Brands can tap into their network, build credibility, and drive sales.

Celebrities are a great example of this when a celebrity is wearing or using a brand or product it becomes a hot commodity.  However, there are a number of influencers of all sizes online and throughout niches that a business can work with.

The Benefits of Partnering with an Influencer

Think of influencers as word-of-mouth marketing online.  These are just some benefits by using influencers as part of your social media marketing strategy.

  • Reach a bigger audience
  • Build trust for your brand
  • Grow your social following
  • Increase site traffic
  • Get more leads
  • Drive sales

First Develop Measurable Goals

Before contacting influencers, you want to approach this social media marketing strategy with a plan.  Are you trying to grow your audience in a specific region or demographic?  Are you trying to promote a specific product?  Who Is your target?

Measurable goals will help both you and your influencer tailor your approaches.  It will also help you define what influencers will be best for your strategy.  Not all influencers offer the same audience, and there are different levels of influencers.

  • Mega Influencer – With more than 1 million followers, these are typically celebrities who are famous without social media.
  • Macro Influencer – There following in between 100,000 and 1 million. They have often gained their following through social media.  They typically specialize in a specific product area.
  • Micro-Influencer – They have fewer than 100,000 followers but are highly engaged and when they recommend their followers are going to follow.
  • Nano Influencer – With less than 5,000 followers, but they have a higher-user engagement like Micro-influencers. This category is down to earth relatable content.

Depending on your goals, and your budget, you will need to take into account which level of influence fits with your brand, and product or service.

How to Find Influencers

Once you have figured out the details of your marketing plan and the king of influencer that will best fit your strategy, you can use a service.  There are many influencer databases that can help you find social media influencers in specific niches.

Many brands also look to see if they have loyal customers that are posting on their social media already.  Then they check to see if there are influencers who are tagging them and loving their product.

Collaboration and Maintaining the Relationship

There are many details within the budget and pricing per engagement post, videos, content, and how often.  These are all varied depending on the influencers that you are hiring and the products or services that you are promoting.  The specifics will vary.  However, it is all about maintaining these relationships with the influencers.  If you are still unsure about your social media marketing plan and if an influencer strategy will work for your brand, contact us today.  We are ready to help you boost your ROI and increase your bottom line.


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