If you are just starting your business, it can be daunting on where to start, what to do, when it comes to email marketing strategies. As a digital marketing agency many times prospective clients ask us, is email marketing important. The answer is absolutely.
Email Marketing – Why Your Business Needs It
Incorporating email marketing strategies into your digital marketing strategy is vital because it provides optimal ROI. Emails help you reach a broad target audience who is interested in what you offer. As a result, you will drive more web traffic, boost conversions, and increase your sales.
Benefits of Using Email Marketing
Here are some benefits of a well-planned email campaign
- Provides better brand recognition
- Build your online business reputation
- Develop long-term brand/customer relationships
- Reach a broader target market through mobile marketing
- Drive more web traffic
- Increase conversions
- Boost sales and revenue
Emails let you reach customers and potentials. You can use emails to nurture and lead potential customers down the sales funnel. With these great benefits, there is no reason to not create a strategy. Here are some tips on where to start and how to start a successful email marketing campaign.
Create Enticing Content
You want to use enticing content when creating emails. People only subscribe to your list when they get value from you, which helpful content will engage.
Subscribers are looking for a solution to a problem, so giving solutions to them will keep them engaged and opening your emails. You will be able to nurture prospects to qualify as leads.
An enticing subject line is a start. You want the subject line to give them a reason to open the email.
Optimize Your Emails for Mobile
People are on their mobile devices more and more, which means mobile marketing is a must when thinking about the formatting of your emails. It needs to be mobile friendly when they open the email as well as when they click to a landing page or a blog article.
As a business mobile marketing is effective because it lets you obtain valuable user data for marketing purposes. The information that you collect allows you to target buyers effectively based on geolocation, age, interests, and other useful marketing metrics. These system indicators will help you to reach your marketing persona with targeted, customized messages.
Focus on the Sales Funnel into Your Email Marketing Strategy
Email marketing sales funnels are the best way to move subscribers from one stage to the next. A sales funnel helps you guide the consumer on the journey to converting to a customer. The stages of a sales conversion:
- Awareness – These are prospects and visitor leads.
- Evaluation – This includes MQL and SQL. A marketing qualified lead (MQL) is someone who has visited, downloaded info, they are engaging with the content shared. A sales qualified lead is when the sales team has qualified this lead as a potential customer.
- Customer – They have purchased and are now a customer.
The funnel is to continually move prospects from the awareness to evaluation to ultimately a customer. By segmenting your audience and emails, they will get an email that is fitting for them. The types of emails include informational content, special offers, coupon codes, and testimonials. By segmenting you can fit what they want to know and personalize it to them.
Having your email marketing with your ideal buyer in mind when crafting email messages. Personalizing your emails boosts brand loyalty, improve the customer experience, enhance retention, and increase sales and revenue.
The call to action (CTA) needs to be direct, but it needs to be personalized to where they are in the sales funnel. For awareness lead them to blogs or more information where a customer is a recommendation of a new product that they need based on what they previously purchased.
Email Marketing is Here to Stay
Email marketing is one of the best tactics for growing a new business and really for all businesses. It keeps your brand at the forefront of people’s minds. It is a digital marketing strategy that needs your attention and focus.