All businesses understand that they need to have an online presence to acquire and retain customers. However, many businesses don’t have a strategic plan to grow and engage with their audiences effectively. Without a plan, you will lose out to competitors who are more digitally savvy. With a digital marketing strategy in place, you will blow away the competition and gain presence in the rankings.
What is a Digital Marketing Strategy?
A digital marketing strategy is the use of online, mobile devices, social media, search engines, and other channels to reach consumers. It attracts potential customers to a blog, website, or landing page through the use of Search Engine Optimization (SEO), Pay-per-click (PPC) campaigns, and email marketing.
Number 5 – You are Directionless
Without a plan, you don’t have a clear strategic goal for what you want to achieve online in terms of gaining new customers or building deeper relationships with existing ones. You might be posting a blog here and there, a social media post when you have time, but all of your efforts are not consistent. In digital marketing, consistency is a huge factor when it comes to ranking. And ranking in Google search on the first page is the goal.
Number 4 – Lacking a Powerful Online Value Proposition
A specifically defined value proposition tailored to your different target personas will help you differentiate your online presence by encouraging potential and existing customers to engage.
A value proposition refers to the value a company promises to deliver. It is a short and clear statement that summarizes why a consumer should buy a product or use the service. It identifies their pain point and how you can help.
Number 3 – You’re Not Integrated
Digital marketing works best when it is integrated. After all, having things compartmentalized and separated is less effective. Incorporating all avenues of digital and traditional media keeps your message integrated. It is important that the same message about the values and what your business helps people with.
Number 2 – You Don’t Know Your Online Customers Very Well
Digital marketing makes it very easy to measure your medium. Google Analytics will tell you volumes of visits, however, not what they think. You need to use other forms of website user feedback tools to identify your weak points and address them.
Number 1 – You are Not Optimizing
Every business that has a website has analytics. However, if you are not reviewing and acting on them, then you are not making the most of the opportunities. Once you have a strategy, you can progress with the continuous improvement of key aspects like search marketing, site user experience, email, and social media marketing.
Digital Marketing Strategies Transform Your Business
As shown above, there are many reasons why you should incorporate a digital marketing strategy and transform your business in the marketplace. It will keep your efforts moving forward and reaching goals and ultimately converting traffic into customers efficiently. Like everything in business, a clear plan will keep you moving towards your goals in a cost-effective way.