Google Maps marketing is the process of optimizing your online presence and ranking on Google Maps. Thus, increasing your brand visibility on the search engine.
A study recently found that 70% of mobile users said that they use google maps most frequently. Combine that with the 3.5 billion searches that happen on Google every day, it is important for you to be on there.
In order to get your business ranking on Google Maps, you must have a Google My Business Profile.
Create a Google My Business Profile
Google My Business is a free platform where businesses can create a profile that is displayed across a variety of Google products. It will increase your business’ chances of showing up in Google’s Local Pack, Local Finder, Google Maps, and organic rankings.
The Google My Business profile will have information about your business, name, description, reviews, phone number, address, website, industry, hours, locations that you serve, products and services, and photos.
The purpose of creating a profile is to increase your rankings, traffic, and revenue. An agency tip is to interact and continuously optimize your listing. As new features or options are added, adjust your listing. If you have a new service or photo, add it. Interaction and engagement is a huge factor in rankings.
Factors for Ranking on Google Maps
Now that you are set up on Google my Business it is time to dive into Google Maps to understand the key factors in ranking.
- Google My Business Signals
- Link Signals
- Review Signals
- On-Page Signals
- Citation Signals
- Behavioral Signals
- Social Signals
The local algorithm analyses everything above and ranks listings based on these three areas;
- Proximity – How close is the business to the searcher?
- Prominence – How popular or authoritative is the business in the area?
- Relevance – How closely does the listing match the searcher’s inquiry?
How to Optimize for Better Ranking on Google Maps
Get More Online Reviews
Reviews are one of the most important components for ranking on Google Maps. They help to build social proof, manage customer expectations, and can sell your product or service before you ever get in touch with them.
Google understands that potential customer wants to read reviews before they can trust a brand. Which is why they put a ton of weight on reviews. The reviews are rated on the overall rating given, the content and the sentiment in the review. As a business owner, get in the habit of asking for Google reviews.
Links have always been a big part of algorithms and they will continue to be. Utilize local businesses that you work with and organizations that you support. Offer a testimonial in exchange for a link or create a piece of content for their blog with a link that goes back to your site. These exchanges can make a huge difference in getting ranked based on local links.
The Better You Optimize, the Stronger Your Ranking
The goal is to utilize the free tools that Google offers in your marketing strategies. The more you can optimize your website and Google platforms, the stronger your rankings will be and ultimately your business will be. Test different optimization strategies and look to see what your competition is doing.