Digital Marketing Strategy to Promote and Sell Your Product

Digital Marketing Strategy

Do you have a product that you know is amazing and people will love if they knew about it?  Having the best product isn’t enough.  Now that you have the product it is time to get the word out, which means you need to get your digital marketing strategy in place.

You need to find the most efficient and best platforms for promoting your product.  A digital marketing strategy is the answer.  It is a proven method that gets the word out and the job done.  The key to success is to choose the right digital marketing methods and promote the product in the correct way.  Here is a guide to promote a product and get the word out and the sales in.

Google Ads

Google Ads is a type of pay-per-click (PPC) ad.  PPC is when advertisers are charged for their ad once it has been clicked on.  Associated with search engine and social media advertising.  Once the ad is set up, you can begin ranking immediately.  Ads are faster than search engine optimization (SEO), because you can get impressions and clicks right away.

Why is this a good strategy?  First, Google Ads is going to help your business appear on the first page of search engine results.  It has been found that about 65% of people click on Google Ads any time they are looking to buy something online.  Which means if your product is listed it will get noticed.

Google Ads is measurable.  You can look at the metrics and see what is working and what isn’t working and adjust it.  This is a key factor in all digital marketing; the numbers never lie.

Facebook Ads

Social media marketing is used my over 3 billion people, and half of them are on Facebook.  Which means that your target market is using Facebook for one reason or another.  Which makes Facebook ads a great place to sell and market your product.

When setting up your Facebook ad campaign you need to establish clear goals.  Think of the reasons that you’re running the ad and define what your objectives are.

SEO

Search Engine Optimization (SEO) is vital in the process of promoting a product.  SEO is the organic way to move your site up in rankings.  The multi-facets are selecting target keywords that you want to rank for, optimizing your pages with those keywords, blogs, and acquiring backlinks.  In short, it is about helping potential customers find your business and your product.

Consumers use search engines like google to find products, answers to their pain problems, and find information.  If your business is on page 1 of a search, then they will find you and your product.

SEO is a digital marketing strategy.  When you are setting up your strategy, these are things you need to take into consideration.

  • Your website needs to be user friendly with clear navigation.
  • Create top-quality content that is relevant.
  • Be consistent with posting content, blogs, and social media.
  • Make sure your site is mobile friendly on all devices.
  • Build quality and relevant links in order to get quality traffic.

Keep in mind that SEO is an ongoing process, it will always need work as everything is constantly evolving and changing.

Set up Email Marketing

Email marketing is one of the most effective digital marketing strategy methods.  Email marketing messages result in consumers making a purchase.  It is also a great way to stay consistently in front of your customer base.

  • Here are tips that we use when creating email campaigns.
  • Personalize the email by adding the name of the recipient.
  • Create eye-catching subject lines.
  • Make sure to do A/B testing so that customer engagement rates will increase.

Email marketing also includes newsletters.  A newsletter is a great way to reach out to both potential and existing customers.  You can send relevant news, the latest information about your product, photos, and exclusive deals.  Newsletters are popular for nurturing and retention campaigns.  Partnering it with content marketing and social media efforts will get the best results.

Website Design

Your website is your best marketing tool.  Engage people with your visuals, photos, and videos.  The user experience is vital.  You want visitors who came to your site to meet a specific need, and they want it to be met right away.  Make sure the navigation is easy.

Implement, Analyze, and Test

A digital marketing strategy offers several methods to get your product out there.  Once you get the strategies set, implement and monitor it with metrics.  Continue analyzing, testing, and making things better.  If you are not sure about how to implement contact us.  As a digital marketing agency, this is where we shine, and we are happy to help you sell that product.


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