Set Your Business Up for Success with Digital Marketing During a Crisis

Digital Marketing

It is every CEO, CFO, and business owner’s nightmare your carefully planned work strategies are blown by a crisis. COVID-19 is forcing businesses to assess how its workforce will manage the company being entirely remote and how to make sales goals. Digital marketing agencies are sales and marketing companies; however, we are also a technology company.  We help brands manage their brand identity, stay in contact with prospect and current clients, sell products and services, and share information.

Let us help you set up for success with these tips and strategies to working remotely and digital strategies to maintain your bottom line.

Working Remotely – The Best Tools to Communicate and Maintain Productivity

Having the right systems in place will make working remotely an easy transition.

Instant messaging and chat services like Slack give employees the opportunity to message, share files and get answers fast.  It is a messaging app that helps keep employees connected.

For companies like ours virtual meetings take place all the time with clients, so whether it is in house meetings or clients Zoom is an easy resource that makes it possible.  Digital marketing agencies find this extremely important as you can share a screen so a presentation can be made easily.

Have a project management solution in place.  A program that has the features of task management and collaboration tools.  It is important whether you are remote or in house for collaborations, communication, and task management.  There are several options such as Trello, Asana, and others.  The key is to make sure you find one that fits your needs, whether that is sharing files, emails, tracking, etc.

Digital Marketing Strategies Work – Sales, E-commerce, B2B Sales

Even in a crisis when store fronts are not able to run as business per usual, you can take advantage of the digital marketing strategies to stay connected.  Buying behavior has changed drastically over the past decade, and more consumers are taking their buying journey online.  The shift in the way that consumers make purchasing decisions and buy products and services has made digital marketing a must for any business that’s trying to compete in the modern marketplace, regardless of size or industry.

It is important for business owners to understand how digital marketing works so that one can strategically use the right digital tools and campaign tactics to reach and engage your audience.  The internet plays an even more significant role while people are at home and very few places to go.  Here are the key tactics of digital marketing.

Tactic 1: Website Marketing

The company’s website is the foundation of your digital marketing strategy.  This is where many of target customers get an impression of your brands or where you will send your leads from a different campaign strategy.

Having a website that is easy to navigate, visually appealing, and clear steps for the consumer to take is all important.  The site needs to be optimized so that it works on desktops, tablets, and mobile devices.  A website is about giving the best user experience possible.  If you are not sure that your website is effective, this is the time to work on it.

Tactic 2: Search Engine Optimization (SEO)

SEO plays a part in how digital marketing works.  If you want to reach customers than it starts with search engines.  If you are not taking the right steps to improve your site’s SEO then you may be missing out on a huge number of leads.

SEO is the process of optimizing your site’s content so that it appeals to search engines.  The goal is for Google to rank you higher on the page, preferably page 1.  The higher you rank, the more organic traffic you can drive to your website.

The goal is not only to drive more traffic, but to drive quality traffic.  By emphasizing keywords that have intent to buy, you are more likely to get those that are interested in your products or services.  This process is constantly evolving, so maintenance is key.

Tactic 3: Content Marketing

Content Marketing is a big one.  Content has a variety of purposes, it generates brand awareness, growing site traffic, boosting leads, and retaining customers.  No matter what tactics are part of your strategy, content is there.  Content marketing includes:

  • Website Pages
  • Social media posts
  • Ad Content
  • Blog posts
  • Case studies
  • Testimonials
  • White papers

The key to content marketing is creating great content.  The content needs to help support your campaigns by choosing topics that appeal most to your audience.  This will be most effective once you have done target audience research.

Tactic 4: Social Media Marketing

Social media marketing is about promoting, sharing information, and engaging with your target audience on the various platforms. It allows you to reach a wider audience online and it can support the other tactics.  In times of crisis, social media viewing is at an all-time high.  If your business is not trying to reach consumers on social platforms, then you are missing out on a large opportunity.

Tactic 5: Pay-per-Click (PPC) Advertising

This one is different than the others, it is not about organic traffic.  PPC is about paying every time a new lead clicks on your ad.  Google Ad and Facebook Ad are the two most popular and effective.  Google Ads helps your business appear on the first page of the search engine results.

PPC ads are faster than SEO, they both will improve your business and are valuable, PPC gets more immediate results.  PPC ads if set up correctly can get you more qualified leads.  Those that have a strong intent to buy.

Tactic 6: Email Marketing

Companies can send out branded emails to communicate with their target audience.  A variety of emails can be set up for the different stages that the audience is at.  Whether it is a promotion, a thank you for shopping, giving information, they have a specific purpose to fulfill a need.  Email marketing is not used by itself it is a part of the strategy just like the other tactics listed above.

Digital Marketing Strategy

All of these tactics incorporate digital marketing and put together in a strategy that can effectively keep your business running and thriving.  Whether your business has a strong online presence or non-existent, these strategies can be put in place.

 


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