You may be wondering if blogs are out for 2020. Are there benefits that your company will get from blogging? There are benefits to content marketing, which is what blogging is. It is a digital medium that creates value for your business.
Here is a guide to why you should have a blog if you don’t already, and if you do, then here are some tips to help you get more benefits from your blogging efforts.
You Are an Expert in Your Field
The benefit of blogging is that it helps show that you are an expert in your field and ultimately that you can be trusted.
Blogging is a great way to share knowledge about the industry and other relevant issues. A successful content marketing strategy is to publish blog article that assert authority as an industry leader and subject matter expert. It helps consumers build trust and confidence in your brand. A user who reads your blog has a relationship with you and trusts you. Building trust before selling them on your products and/or services will increase sales in the long run.
The biggest piece of any content strategy is to add value to the overall customer experience. The most important benefit of blogging is to create value for your customers. You want to provide a better customer experience than your competitors.
Blogging gives free information and educating before selling is always a good approach.
Search Engine Optimization (SEO) is more than just a ranking. It is a long-term approach to make your business visible above your competitor in search engine results.
When you are writing blogs, you want to write them around keywords. Keywords are a word or phrase that is the major theme in the piece of content. The work or phrase that is typed into a search engine when someone is looking for something. Search engines give results based on that keyword.
When writing a blog, you want to use the keyword several times within the blog. However, keyword stuffing does work against you. The content will not be of quality when it is stuffed full of keywords.
With content marketing, whether it is blogging or social media, consistency is the key. If you are not blogging consistently, then you are spinning your wheels.
Businesses that blog consistently can leverage online tools to increase their visibility in searches. You can generate more blog topics from the searches you find popular among your customers. This is a great tactic in using blogging to your advantage.
Blogging Can Lead to Conversions
There are three stages when capturing a customer:
- The Awareness Stage – The prospect knows they have a problem and that you may have a solution.
- The Consideration Stage – The prospect is vetting you against your competitors.
- The Decision Stage – They are ready to purchase.
Each stage plays an important role in converting a prospect to a customer. The benefits of blogging is that it reaches to all three stages. Tips and checklists can convert customers into the consideration stage from the awareness stage. It gives them the information about a product or service.
Testimonial content marketing can help a customer into the decision stage as they just needed social proof about your business. Blogging can push a customer through the lead conversion process without “selling” to them.
The Benefits are There
Whether it is creating or revamping your blog, it can give you the exposure and visibility your brand needs while being cost-effective. If your blog truly cares about creating value, search engines will pick it up. A business that has an active blog on its website is more likely to get a visitor to make a purchase. Blogging is not out for 2020, so get to creating fresh content for potential and current customers.