Digital marketing trends apply to all industries and no matter what products or services you offer. The digital landscape is constantly evolving, and you have to keep up to stay relevant. All brands have an online presence, however, you have to adapt to keep up for this year.
Social Media Marketing Presence
Your social media marketing needs to be a combination of fun, great visuals, and useful content. However, what social platforms are your potential clients using?
Facebook is no longer the “it” place to be. While it is not struggling, the demographic is older, and the younger demographic is not there anymore. According to Forbes, 41% of Facebook users are 65 and up. Facebook is still massive and many continue to check it, you just need to be clear on your target audience and if this is where they are.
Instagram is still on the rise and continues to gain momentum with the younger demographic. It is one of the most rapidly growing social media platforms.
Content Marketing is Still King
Content marketing is still a key component of digital marketing. The quality of content still matters. Google is developing a deeper more sophisticated understanding of online content. The quality of the content will be looked at for getting higher rankings. It is not just about the keywords, but useful links, accurate, in-depth, well-written content.
Email Marketing and Data Segmentation
Email marketing is still important to use, but it is evolving. Generic marketing emails aren’t as effective as they once were. People want personalization and it is easier when it is automated. When you can trigger your email marketing to something specific, such as a user browsing a particular product, and then follow up with a promotional price or deal in a personalized email, it is very effective. Email can be the final trigger to motivate action.
In order to be successful with email marketing, you must have a good database and data segmentation set up for your campaigns, clean lists that are set up for direct response, nurturing, remarketing and more.
Chatbots are Going to Be Bigger
Chatbots is an artificial intelligence software that acts as a virtual concierge. They communicate with users and assist them in completing their goals. Chatbots primarily are used in text chat windows, however, verbal interacting is a possibility. The artificial intelligence learns more about the customers, making it possible to improve on service. They allow users to get personalized interactions without pulling too much from limited human resources.
Benefits of a chatbot:
- They provide 24-hour service
- They give instant responses to customer questions
- No additional payroll costs
- Many users prefer a chatbot to calling a customer service center
This is going to be a growing digital marketing trend this year.
Don’t Get Left Behind
There is no time for you to stand still with your company. With a greater increase in technology and more and more tech-savvy consumers, they want to connect with brands in exciting, enjoyable ways. It is time to get started and get your digital marketing ready for a bigger and bolder year.