You have launched a good-looking website, written good content, and you are waiting for visitors to come and convert into clients. And it is not happening? Is your website ranking for its targeted keywords?
Search Engine Optimization (SEO) seems to not be complicated write good content and put in relevant links. However, the actual practice of SEO is much more complicated than that. Websites fail to rank for several reasons. Here is the starting point to help get your website ranking.
What is the Competition?
The more competitive your keywords are, the harder it is going to be to reach page 1 in a search. This is one of the biggest reasons that a website is failing to rank. The tougher the competition, the stronger your website needs to be.
For example, a keyword like “real estate” is highly competitive. The first few results are going to be major players, like Trulia, Zillow, so if you are a real estate agent, your website is not going to come up.
The key to any SEO campaign is to make sure that your site is relevant. Content is the most influential in search engine rankings. Repeat your keyword phrase several times throughout the page. However, do not keyword stuff. You want the content to read naturally, Google will reward you for this and so will visitors.
If your content is short and simple, it might not be substantial enough for Google to view it as a relevant result for your keywords. Google likes substantial content, your pages should each have about 1,000 words of content for you to see search results. This is an easy fix; you need to expand on your content and thicken it up. Check your competitors’ sites to compare length, detail, and quality.
Also add relevant subheadings (H1, H2, and H3) to use primary and related keywords and to break up the content. This will attract additional search traffic.
If your website has good links, content that is relevant to its target keywords, then it may be the on-page optimization holding you back.
On-page optimization describes the manipulations that can be made directly within the website in order to improve its position and page in the search rankings. Optimizing content, meta descriptions, headlines, and title tags.
- Title Tags – They need to be keyword-rich, enticing, concise, and natural
- Meta Descriptions – It is 155-160 characters that summarize a page’s content using keywords. It encourages people to click through to a webpage.
- Alt Tags – All of your images and videos need to have alternative text descriptions (alt tags). They allow search engines to locate your page. With the correct keyword, it can boost your page’s search ranking. It does need to be short 3 to 6 words and make sense.
- URL – Should be 50-100 characters long and including a keyword can improve your site’s search visibility.
Patience and Work
Optimizing your website will take some time, and Google rankings take a little while as well. However, if you put good SEO practices into work, you will get the long-term results. These are a starting point for getting better rankings. However, if you are still struggling with your website ranking, we are ready to help you get your brand on a better page.