Tips to Improve SEO Rankings for Your Businesses Website


In today’s digital age, search engine optimization (SEO) is a key element in creating a successful business.  Consumers use search engines like Google to find answers to their problems in products or services.  So you need your business to be placed in front of them.  Which means that your SEO results need to be good.  Improving your rankings takes some work, here are some tips for improving your reach online.

What is Search Engine Optimization (SEO)?

SEO is the organic way to move your site up in search engine rankings.  The multi-facets are selecting target keywords that you want to rank for, optimizing your pages with those keywords, blogs, and acquiring backlinks.

How Long Will It Take to Improve Your Google Ranking?

A question that is often brought to us at MaxAudience, is how long will it take to increase SEO results?  The answer is that it depends on several factors.  Here are the components that can impact the time it will take to see improvement.

  • Budget – The larger the budget the more you can do upfront to increase results. If you have a smaller budget it will still see improvement, it will just take longer, and you need to be strategic.
  • Skills – Is there someone on staff that can improve the SEO. Do they know what to do to get started?  The more knowledge the faster it can be improved.
  • Current Website – What is the state of your current website? How is the user experience?  Look at the content are all the key topics and information in there?  If your website needs improvement, this will make the Google rankings take longer.
  • Competition – The more competition you have in your industry, the longer it may take for you to increase your SEO How well your competition is doing with their own SEO will also play a role.

Improvement in the optimization process will take some time it does not happen overnight.  However, there are steps that you can take that will improve your chances of being ranked higher.

SEO Website Audit

You will need to start with an SEO website audit.  This will help you identify your site’s strengths and weaknesses.  Once you look over the audit, you can create a strategic improvement plan.  As a digital marketing agency, this is the first step when we begin helping new clients.

Start with the website structure and information architecture.  Then you can move on to content and images.

Site Navigation

Google wants to provide the best search engine experience for its users, so it rewards sites that provide an excellent user experience.  Which comes down to site navigation.  Can a visitor find what they are looking for and then offer the next step.  If a visitor can not then they will leave and that impacts your bounce rate.  Bounce rates impact your search engine rankings.

Having a clear navigational structure is vital for visitors to find what they are looking for.  The navigational menu should be clearly labeled in a way that makes sense to a visitor.  It needs to be clear to them so they will stay and get the information they need.

Unique Content

Having duplicate content can negatively impact your SEO.  Websites that have unique site content are rewarded.  That is why checking your site regularly for non-duplicate content is a good monthly chore.

You want to be sure that portions of your content are not too similar to other site pages.  Common phrasing is often used and you’ve used it on a few of the pages even though they are about different subjects.  Unfortunately, Google does not recognize that they only see duplicate content.

Mobile Optimization

Mobile site optimization is a must whether you are a B2C or B2B business.  Over 50% of all searches come from a mobile device.  The site needs to be easy to navigate and read from a mobile device.  You need to check what your site looks like on a mobile device.  If your site has been around for a while, you will need to consult with a web design company to make your site mobile friendly.

High-Quality Content

Content is king!  Consistent, high-quality content plays a critical role in increasing search engine optimization. There is nothing more powerful than great content.

The content needs to be well written however; it needs to be useful to your target audience.  If your website content does not provide value for the user, then it will not help you with conversions or rankings.

Implement and Improve

These are some tips to help improve your SEO right away, but it is not the entire list of what to do.  There are many moving pieces that have to be aligned so that Google will rank you on the first page.  These tips are a great way to get started and you will see improvement when implemented.  However, if you are not able to make the changes or have the time, then work with a digital marketing agency that has a proven track record on Search Engine Optimization and improve your businesses bottom line.

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