Is Your Email Marketing Campaign Getting You Results?

Email Marketing

Email marketing is the most cost-effective and consistent form of marketing.  It works when you put the time and effort into it.  Email marketing services in San Diego understands that a winning email campaign will get leads to convert into new customers.

Tips to Boost Your Sales

Email is one of the most powerful and successful methods in digital marketing.  Which is why you need to have a good plan in place to make it work for your business.

Email marketing done correctly can generate more quality leads.  But it is more than just sending out an email to your list.  People are bombarded constantly with emails of sales.  You need to take the necessary steps to make your campaign stand out from the rest.

Know your Audience

You need to break your list into smaller targeted groups by utilizing data segmentation.  This will help you promote your services or products in a personalized manner that they will want to receive.  Segmenting based on age, gender, geographic location, and buyer personas will get you higher sales.  Your message will be more relevant to the receiver.

Send Emails Consistently

Subscribers have subscribed to get the information so sending regular emails is not spamming them.  When you are emailing subscribers, it is not spam.  However, you do not want to go crazy and annoy them as they will unsubscribe.

Email Messages Need to be Concise

You want to keep the reader’s attention once they open.  They need to get the message and then act on it.  Keep the emails short; if they want more information, then they will go to the website or landing page to get more.  Use bullet points to get vital points in and keep it concise.

People use their mobile phones more and more for emails, which is another reason to keep it short and make sure that it looks good on a mobile platform. You must be mobile-friendly. 66% of emails are opened on a smartphone or tablet.

How’s the User Experience

You want to create a personalized email so that they get the ultimate user experience.  If they have given their first name use it in the email.

Have a little personality in your emails, especially if it goes with your brand.

Be sure to give them quality content and a clean and crisp look.

Subject Line

The open rate of your email depends on the subject line.  Create an irresistible subject line.  You want to establish trust.  Be straightforward and give them a reason to click.  If they are too long, they are hard to read and understand.  The optimum length is 6 to 10 words.

Data-centric Approach

As an email marketing services in San Diego, agency we understand the importance of testing and measuring campaigns.  If you have an email campaign that was successful, be sure to use that for future subscribers.

You want them to keep your business in their mind.  Giving information or educational tips will establish you as an expert.

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