Email marketing is one of the most popular and effective digital marketing strategies. This is one of those strategies that have a proven ROI and according to a survey, can bring up to $40 for every dollar spent. While this is the kind of ROI that every business hopes for, email marketing services San Diego when they are done right.
Personalization is essential in email marketing. It’s a proven approach that has brought customers back to every business.
Whether it is a restaurant remembering the customer’s favorite dish or the telephone company wishing the customer happy birthday, customization appeals to all and makes people feel special.
If you have never considered personalization in email marketing services San Diego, here are three reasons.
People like customization
You are definitely familiar with the tingle you feel when you receive a personalized email with your name.
It immediately stands out from other emails that are generic. When brands personalize their emails, customers feel special. That’s what every customer wants from the brands they love.
When email marketing services San Diego are personalized, they feel more connected to the recipient and also have a higher open and click rate. So, the next time you send an email, remember to address the recipient by their first name to establish the instant connection.
It makes emails professional
You need the personal connection, but you must also look professional. And customization helps you reach both.
According to a survey, over 86% of professionals prefer to communicate via email. This makes personalization and segmentation paramount for a higher return on investment.
It’s the right choice for mobile
Unlike text messages, email works on all devices. Whether the recipient uses a desktop, phone, or tablet, email will work the same everywhere.
E-mails do not include any shipping or receiving fees and adapt according to the size of the device and the screen. No matter how you personalize your emails, they will work on multiple devices.
Email marketing services San Diego are not only effective, but also cost effective. Whether you are a small or a large company, email marketing has always been useful when done right.
To increase your return on investment and bring in greater number of leads, MaxAudience is here to help your business.