With competition in the virtual marketplace increasing by the second, more and more businesses are realizing that blogging is essentially the key to being identified online and to convert visitors to actual leads. This process of lead generation is the very first step to revenue earning and happens only when such leads are nurtured and converted to actual sales.
For effective lead generation, a business’s blog has to have outstanding content that a prospective customer will love first and subsequently share on his preferred social media platform.
Such content, needless to say, is absolutely crucial for the generation of inbound links to your business’s site and which can enhance your rankings on search engines dramatically. So keep the following five essentials for successfully generating leads:
Focus on buyer persona.
A buyer persona is an example of a real buyer who influences or makes decisions on the services, solutions or products you market. Your blog will only educate a prospective buyer as he starts exploring your business. On top of this, the better you write to interest and impress your buyer persona, the more are the chances of your blog being successful.
Once you address typical challenges and questions which your buyer personas face or ask in your blog, they’ll keep returning to it.
Lead generation through one topic per post.
Try and focus on a single topic for every blog post. This would help to concisely and clearly address the problem faced by the buyer persona. Also, a single topic per post helps with SEO. Search engines better understand what the particular post contains, as it relates to keywords.
So, this calls for including the principal keywords in the post’s title, particularly within its first 55 characters. Add them to meta descriptions, Alt tags, file names, links and anchor text.
Keep mobile devices in mind always.
Effective lead generation would be impossible unless your site is mobile-friendly. If it isn’t compatible to smartphones, tablets or laptops, your site or blog will continue to remain undetected or ignored.
Be consistent and frequent.
In conclusion, a consistent and frequent blog always yields the desired dividends. Also, a reader-unfriendly blog will never generate leads. That’s for sure.