Customer relationship management (CRM) in simple terms, is a custom business software that aids teams and individuals in business to maximize their communications with customer as also sales efforts.
It empowers the team to effectively build and strengthen relationships, providing the best possible customer experience, right from evaluation, purchase to post-sales services.
Why opt for CRM?
CRM in the past was an expensive privilege for only the largest corporations. Moreover, it was somewhat hard to understand and subsequently implement.
However, today, the scenario has changed and even small and medium-size businesses can use perfectly affordable CRM software because of its time saving and sales enhancing qualities. In fact, it’s no longer a mere tool to manage relationships only. Rather, it’s an all encompassing instrument to make the business more efficient and profitable.
How does CRM increase sales?
Solves key problems:
Firstly, they have to qualify for leads with appropriate follow up; and they need to know how to prioritize their sales activities. CRM solves these key problems. In fact, it is able to handle other, no less pressing issues.
Stores valuable information:
CRM aids the sales team to centrally store all their relevant data on contacts, sales opportunities and planning activities in a central and safe database to allow uninterrupted access from multiple external locations.
The ready availability of this priceless data is a key ingredient in assuring that sales opportunities are never lost and the right action is taken at the right time to keep the sales graph moving.
Directs you to contact customers promptly:
All of these softwares tracks all communication that takes place with existing and potential customers.
This helps your sales staff to know when exactly to contact a customer for product replacements, contract renewals, or upgrading to a new service or product. This not only enhances the customer experience but increases chances of selling more.
CRM aids in time management:
With CRM, sales people can prioritize tasks and optimize daily schedules. This ensures that a customer is never ignored and a key prospect is always contacted at the right time. In other words, the system allows your staff to devote more time to customers and close more deals.