Your web presence is your key to survival in a highly crowded marketplace that thrives on cutthroat competition.
This is because a strong web presence is largely responsible for building your credibility, reaching out to new customers and establishing your brand in an otherwise super-saturated industry.
However, many businesses don’t realize that they underutilize all the advantages of their online presence. Here’s why.
You don’t have a documented strategy to enforce your web presence:
Just floating a website and hoping that it will take off doesn’t work. You first have to ensure that your documented strategy is in place to gradually build your online presence.
The lack of this general plan on how you intend providing your target audience with the best customer experience, gradually makes your web presence fade out because you haven’t defined your customer, don’t know which social media channels to use and where your traffic is likely to come from. This automatically erodes any foundation for web efforts in future.
You don’t utilize the fastest growing and latest social networks:
Ignoring these is sacrilege in today’s virtual marketplace.
Yes, Facebook’s fine and reliable but so are other emerging networks like Snapchat and Instagram, which could add a fillip to a successful campaign. Thus, being multi-faceted to ensure a stronger web presence sure counts.
Ignoring the video boom kills web presence:
Video has certainly brought sea changes to the way the Net now works. It has moreover, become an indispensable tool for building your web presence.
With live streaming catching on like wildfire, people want to see things live and read less. For instance, if you’re promoting your cookery book, showing how to cook those dishes mentioned in the book, is more attractive than just pasting the recipes. Chances are people won’t read them.
Your web pages are not SEO-optimized:
Your web presence grows when surfers are able to locate you through results on search engines. Engaging SEO content is important for you website.
Compelling copy coupled with optimized keywords will certainly attract search engine attention. However, keyword stuffed content won’t.