PPC marketing or pay-per-click marketing uses search engine-based advertising to generate more clicks on your website, instead of earning them organically.
How does PPC marketing work?
As the name suggests, for every click on your ad that sends a visitor to your business’s website, you have to pay the concerned search engine a negligible fee. Of course, your PPC campaign has to be well-designed and made to run smoothly so that you get the best results and earn a huge revenue for the tiny fee you pay. Here’s how to go about it.
Getting the maximum mileage from your PPC marketing campaign
You may launch your new and attractive PPC marketing campaign, based on well thought out strategies and after investing a lot of hard work. How then do you ensure its success?
- Managing the PPC marketing campaign is mandatory: Regular campaign monitoring and management is mandatory to ensure that it continue to be effective enough to keep attracting visitors. In fact, steady account activity is a key predictor and gauge of an account’s success. So, continuously keep analyzing all Google ads and AdWords account performances on a weekly basis, making adjustments to optimize the campaign.
- Add appropriate PPC Keywords: By doing this, you can substantially expand the campaign’s reach.
- Increase the number of Negative Keywords: By adding negative keywords, which are non-converting terms will improve the campaign’s relevance while reducing wasted spend.
- Divide Ad Groups: Improve the PPC marketing campaign’s Quality Score and CTR or click-through rate by dividing large ad groups into more relevant and smaller ad groups. This will help in the creation of more landing pages and targeted ad text.
- Check out expensive PPC Keywords: A review of under-performing, yet expensive keywords also needs to be done regularly to eliminate them, if necessary. This enhances cost savings and leads to less wasted costs.
- Polish your landing pages constantly: Keep modifying the content as also the CTAs or calls-to-action on all your landing pages constantly. This would help in aligning the content with singular search queries to boost your conversion rates. Also, refrain from sending all traffic to one particular page.
Your objective after all, is to sell. The trick, therefore, lies in continuously optimizing a pay-per-click marketing campaign so that it aids in growing the customer base and inevitably increases your return on investments.