Content strategy starts with a “why.” That is why is the content being created, who is it going to help and in what way is it going to help that your competitors can’t provide.
You need to use content strategy to build a loyal audience in order to increase revenue and lower costs. So what are the four pillars on which the foundation of your content strategy stands?
Content strategy starts with a plan:
The content plan is all about specifics on how the content strategy execution and division of responsibilities among all team members.
The strategy actually dictates how the content plan is to be developed. The latter is basically a content-based marketing plan that includes details of key topics to be covered, what content is to be created, how and when it’s going to be shared as also certain calls to action.
Document your content strategy:
A content strategy needs proper documenting. This helps to predict and overcome future challenges in content marketing and proves more effective when it comes to use all possible tactics for content marketing and channels on social media in future.
By documenting your strategy, you also clearly identify your key customer and business needs and work out a suitable plan on how to use content to properly address them.
Keep the seven key content strategy components in mind:
The seven components include: making provisions for innovating with content marketing and identifying what works best for the business through trial and error; the content program’s goals to provide unique value; the business model’s details; probable opportunities and obstacles that may arise as you execute the plan; details of specific audiences; how different the content is from that of your competitors; and how you expect the landscape to evolve once you deliver the content to your targeted audience.
Make a channel plan in advance:
A channel plan includes detail of platforms you will be using to tell your tale. It will also disclose your full story and criteria, objectives and processes. Also how you intend to connect them to create a perfectly cohesive brand conversation.
Bond with others:
Remember, content strategy is nobody’s personal property and should be open to other departments and teams within the company.