Whether you’re a small business owner, entrepreneur or blogger, you must have heard about SEO. In fact everyone who owns a business or website and has a web presence is aware of the importance of SEO.
The competition is fierce
But given the competition these days, it requires a lot of effort to be successful at Search Engine Optimization. However, even though difficult, SEO doesn’t necessarily have to be scary.
Yes it often takes years to build a powerful online presence but it is not mean you cannot big and small and gradually progress.
Small business owners often get daunted by all the work that’s usually required to be successful at SEO. But instead of forcing yourself to be good at it, you should aim to be naturally good at optimizing your website and posts. SEO cannot be forced. It has to come naturally.
So many changes
As a beginner understanding how SEO works can be confusing. It does not help that new SEO strategies are introduced every other week making the older strategies redundant. It is often hard to keep up with these frequent changes but we all know that we must because SEO matters a lot.
With such a lot of confusion surrounding SEO, where do you begin? The following pointers should help you get started on the right foot.
Focus on the audience.
It is tempting to make your website design all about you. Several website owners make the mistake of being too full of themselves, forgetting all about the audience.
But remember that the audience isn’t here to read about who you are. They want to know how you can help them. Therefore, instead of focusing on yourself, make the website about the audience. Make the site intuitive, with a simple interface, right keywords, and organized content.
Become an authority figure.
One way of differentiating yourself from all others is to become an authority figure on industry related topics.
This can be done by writing tutorials, insightful pieces, e-books or whitepapers, guest blogging and vlogging, and using social media to share your content as well as other high authority content.
By following these ways, your site will become the go to source for trusted information about a topic over time, and make you the subject matter-authority while boosting your brand image.
It is not enough to just create valuable content. You must also share that content with several people at once and what better way to do it well using social media.
Not only should you share your own content but also encourage your audience to do the same by providing calls to action and social media links. Social media marketing is one of the most effective ways to boost brand image as well as connect with the audience.