The advertising industry can seem saturated sometimes, as if nothing new or path-breaking can happen anymore. But despite this, several new trends keep coming up every year and making it big. For PPC marketing Carlsbad there are various new advances coming up that might change the way ads are created or seen online. Pay-per-click advertising is one of the most popular ways of garnering paid traffic, and when done right, it’s also one of the most effective.
PPC is also seen as one of the most affordable forms of online advertising because you pay only when someone clicks on the ad.
Although PPC is mostly used by small and medium businesses, they have their own role in bringing in traffic and leads. To be able to understand better what works and what doesn’t, you should be aware of what’s latest in the industry. Here we discuss the top PPC marketing Carlsbad trends to look out for.
Google vs Amazon
There was time when Google AdWords was the alpha and omega of PPC advertising. Not anymore. Google now has a tough competitor – Amazon. Whether it’s the place you shop or what voice assistant you use, Google and Amazon have their own strengths and weaknesses, but both are really strong.
With Amazon becoming the leading online shopping platform, several people now prefer them over Google for placing ads. Google also has a number of ways to take on Amazon, including Google Express, Local Services, and Purchases on Google.
Google Express also has similar features as Amazon, and is predicted to get stronger over the next few years.
PPC marketing Carlsbad have also felt the effects of new technologies such as machine learning and artificial intelligence. Over the next couple of years, there will likely be major improvements PPC campaign automation.
This doesn’t mean the campaigns can function on their own; rather it will eliminate manual control, so marketers can focus more on the creative aspects.
Voice search advertising
People already use voice-activated devices like Google Home and Amazon Echo for making lists and placing orders. Marketers are expected to make ads for voice search, where people can listen to ads and make a purchase. Even though this may take some time, the process has already started.
Only the most advanced PPC marketing Carlsbad strategies can survive in this competitive world and deliver the desired results. Get in touch with MaxAudience to kick-start your PPC campaign today.