Many businesses fail to realize the value of SEO done correctly. It isn’t surprising, considering there is a huge amount of information and misinformation online what right and wrong SEO.
An effective SEO strategy often takes months to bring in positive results, and while it can be hard to see the benefits in the early days, it makes sense when the strategies finally pay off.
Not their strong suit
Many companies may be nervous about trying a new tactic, something they have never ventured into before. SEO is often that daunting sphere for various companies. But every business has to take certain risks if it wants to taste success.
It’s no different with SEO; in order to have it bring in desired results, certain risks have to be taken. But not all risks are worth taking. In SEO, the real question is: what risks should be avoided?
Let’s talk about a few of those SEO risks that aren’t worth taking:
Not allowing neutral backlinks:
You may not have control over every back link to your site, but that doesn’t mean every link is spammy.
While spam and low quality backlinks are very common, there are neutral backlinks that are neither spam nor high quality. These backlinks are usually not harmful to your online presence and ranking, so unless Google takes any manual action against your site, let those backlinks be.
Deleting old pages:
It makes sense to delete old pages from your site, especially if the page belonged to a product that has been discontinued. However, once you remove that page, all the data associated with the page is gone, from the links to the rankings.
This is harmful to your ranking, because a high-ranking page may become unavailable. To prevent a drop in ranking simply add a redirect notice to take visitors to another page.
Constantly changing the site:
Making too many changes too often to your website will get your site red flagged by Google and may also result in penalties. This is because frequent changes for SEO purposes will raise suspicion and also make visitors fail to find value in your content anymore.
When delving into Internet marketing, it takes time to get used to the SEO strategies. But make sure to avoid taking these risks to improve your chances of success.