When it comes to digital marketing, it is always about looking ahead.
We are almost at the final quarter of 2018, and while the world is talking about 2019, online marketing experts are forecasting the major trends for 2020. Being ahead of others is the key to success in digital marketing.
Whether you’re a small business owner or a professional online marketer, staying abreast of the latest or upcoming trends in the digital marketing world is the way to go ahead of the competition.
So, what are the upcoming trends of 2020? Some are new, while some are timeless. Let’s take a look at them.
Customer oriented marketing isn’t really new; marketing has always been about reaching the customer. But for the longest time, it was dependent on a lot of guesswork. Marketing depended solely on demographics even till five years ago.
This made the process less targeted and barely efficient. With the rise in artificial intelligence and machine learning, marketing for the customers is highly targeted. There’s no guesswork anymore.
At the touch of a button, marketers get to know the desires, activities, habits, and purchasing preferences of the customers. Businesses then use these metrics to design an effective and targeted digital marketing strategy that wins customers.
This is a new form of paid publicity that isn’t intrusive. For instance, you make a video of your dog’s birthday party and also include a section where you rave about a certain brand of dog food. Or you shoot a makeup tutorial, using a foundation that you’ve been paid to promote.
Such hidden promotionals have started to get more intrusive, and people now want transparency. Although native advertising will continue to be around in 2020, the FTC has warned companies that they must reveal their sponsored content instead of camouflaging it. This will only lead native advertising to become more popular.
Voice search marketing
With Alexa, Siri, and Google Assistant getting popular because of their “communication” skills, advertisers are focusing on voice search marketing – where people will be able to order a product verbally by size and name, instead of reading descriptions and seeing images.
Although this is a trend that’s yet to catch up, it may be a possibility in the near future, given the number of talking devices on the rise.
MaxAudience is always ahead of the curve and helps you do the same. For all Internet marketing needs, the experts at MaxAudience is always available for a consultation.