In a world that’s increasingly going mobile, having a web-optimized website is vital to increase your business’ outreach. Thus, website design is of the greatest importance as it gives any browser the first impression about your business. And first impressions are known to make or break deals.
Why is website design so important?
Research shows that over 38% of those who browse websites dump them because of unattractive layout and/or content. Time in today’s world is priceless and people just don’t waste time on things that don’t appeal to them instantly.
Moreover, with more and more people resorting to mobile web browsing, creating an aesthetic and responsive website design, optimized for viewing on multiple platforms is absolutely mandatory.
In other words, a distorted website without any relevant content or real structure is an absolute put off. Many companies having lost potential business solely because of inadequate website design have learnt this lesson the hard way. The following reasons would only serve to illustrate the point.
- An easily navigable site accessible through multiple devices makes or breaks a sale.
- It’s crucial for SEO optimization, increasing web traffic and enhancing the total user experience
- An appealing website design demonstrates a brand’s active and dynamic presence online
The smooth experience that a user has from a responsive website increases makes him want to come back to it. Moreover, he gets his relevant product information in a jiffy without unwanted disturbances in his user journey.
How search engines react to aesthetic website design
Secondly, all search engines first check out the power of your presence online and whether you are a leader in your industry. Even though well written blogs serve to build your presence, the average user will always first get on your website.
The bottom line
So, a website with links that take the browser nowhere and stuffed with outdated or irrelevant content is a real killer in today’s fast paced world. It is about as fast as those cars go in Fast and Furious.
That’ why you constantly need to update and reformat your website in order to convince browsers. This undoubtedly will entice them to revisit your site, refer it to others and ultimately bring in those much-wanted new leads.