What Makes Email Marketing Indispensable to Small Businesses?

Email Marketing

Email marketing is indeed a most cost-effective tool for marketing, particularly for small businesses.

Now why is that? The basic advantages of email marketing are: it’s easy to use and manage, allows the business to establish direct contact with its customers and also have full control over the entire marketing process.

Tax cuts are awesome, but every small business should want to understand more about email marketing.

The exclusivity of email marketing 

Small businesses with tight budgets therefore, need to be careful about the email marketing strategy or service they choose because making the wrong choice could result in extra and unnecessary costs and terrible deliverability that could erode its bottom line further.

The following are the reasons which make email marketing stand out:

  • Creates engaging mails:

    A fantastic email service will help you create some highly attractive and engaging emails. Plus you get to manage all your contacts, categorize users into separate groups and also track the performances of all your email campaigns. More importantly, intelligent email marketing will ensure that all your mails are read.

  • More consumers are preferring email:

    There’s no denying that email is the ultimate method of communication today and the average consumer prefers email. The majority of small businesses work with tight marketing budgets and can’t experiment with marketing strategies that ultimately don’t work with their target audiences.

    Here, social media has certainly come to their aid for communicating more effectively. Since social media and email are inextricable, the latter is the most direct and professional medium.

    Research shows that over 72 percent of prospective or existing consumers prefer receiving emailed promotional messages because they are more personal, easily accessible, and instant.

  • eMail marketing is more impressive to consumers:

    Brands using email marketing are known to be more successful because of incentives they offer to consumers. These include discount coupons, rewards programs, contests, and free products.

  • Ensures a higher reach to mobile consumers:

    With mobile phones, email has become an effective tool for reaching out to the customer. Even though a consumer may not always shop through his smartphone, he tends to check his emails from it frequently.


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