One of the most popular and effective digital marketing strategies is email marketing. It is one of those strategies that have a proven ROI. According to one survey, for everyone dollar spent on marketing emails, you can get up to 40 dollars in return.
That’s the kind of ROI every marketer expects from their campaigns. But email marketing pays off only when done right.
Personalization is key in email marketing. It is a tried and tested approach that has brought back customers in any business.
From a tailoring shop remembering the customer’s size to a hotel remembering guests’ names, personalization appeals to all. It makes customers feel special and valued. The same can be achieved with personalized email marketing campaigns.
If you’ve never considered personalization in email marketing, here are three reasons you should.
People love personalization
You must be familiar with the excitement you feel when you receive a marketing email with you name. It immediately stands out from other emails that simply address you as “Hey there.”
When brands personalize their emails, customers feel understood and valued. That’s what every customer wants from the brands they love. Personalized emails connect more easily with the recipient and have a higher open and click rate.
So, the next time you send an email, remember to address the recipient by the first name to make the instant connection.
It makes emails more professional
You need the personal connect, but you also need to appear professional. And personalization helps you achieve both.
According to a survey, over 86 percent of professionals prefer to communicate over email, which makes personalization and segmentation of vital importance for bringing in a higher ROI. Segmentation can be done on the basis of customer preferences, past purchases, and buying frequency.
It’s ideal for mobile
Unlike text messages, email works on all devices. Whether the recipient uses a desktop, a phone, or a tablet, email will work equally everywhere. Emails don’t have a fee for sending or receiving, and they adjust according to device and screen size. No matter how you personalize your emails, they will work across multiple devices.
Email marketing is not only effective, it is also mostly free. Whether you’re a small business or a large enterprise, email marketing has proven to be useful in a lot of ways. To boost ROI and bring in more leads, MaxAudience can help you create the right email marketing strategy.