There are more than 205 billion emails sent each day. It’s a whopping figure (though still not as incredible as what the US debt is!), considering that back in 2016 the number of emails sent every day was 144 billion. Now the question arises, how do you separate your email from the rest? In this article, we will discuss 3 most useful email marketing tactics that will boost your performance when it comes to open rates. Read on to find out more.
Write short headlines and make them vague
The headlines that you write for your email marketing have only one purpose, and that is to get your recipient to open the email. Seems simple but it’s not.
Here is why according to research the average open rates for the emails that you send hover around 17% to 28%. That’s a gutwrenching number. This simply means that only 1 out of 4 of your email recipient actually ends up opening it.
The people who are not opening your emails aren’t reading the content and hence it’s going to waste. Therefore, it’s now important to optimize the headlines of your every email so that it makes them (your recipient) open the emails and read the contents inside.
There are two golden rules when it comes to writing great headlines. One is to write short headlines, and the other is to leave out important information from the headlines. In simple terms, make it vague.
Mix offers with the content
Many people will argue that email marketing is dead. Far from it, it’s very well here to stay. It’s one of the cheapest ways to directly contact your client and sell your products or services. According to Direct Marketing Association, the return on investment on marketing through email is 4300%.
The reason is the ability to reach your target audience with minimum labor and cost. You can test this with your own experience. Compare it to Google, YouTube or Facebook, where else can you find so much interaction and personal connection directly impacting your sales abilities.
Remember that when you send your emails to add offers to your content. Give something useful to your reader, like a freebie in the form of a coupon, an eBook, or tickets to an event. It also helps to propel your brand with word of mouth marketing through the help of emails through the offers that you sent across.
Testing your email marketing
This last point might seem not so important. But is the most important one in the whole series. Your marketing is only good as far as you are able to test it with real numbers and insights. Do A/B testing and find out what is working for you and what is going against you.
Once you have the results in your hands, you can proceed with your plan of marketing through emails. Constantly testing and validating your approach is the key to success.
Maxaudience has been creating successful email marketing campaigns for its small business clients for over a decade now. The consultants at this agency can chart out the best email strategy that can get you great results in the shortest possible time. Contact them today to receive a favorable quote and a success plan.