Social media is all the rage the world over (well, some people are not too happy with Twitter and Facebook now but this is another topic!). It’s hard to find people today who don’t use social media. Be it Facebook or Instagram, connecting with others and having a social life online is something that everyone enjoys.
As a business owner or marketer, social media is where you can find the maximum number of prospects. The range of people you find on social platforms is unlike anything you will find elsewhere.
With traditional marketing, there’s no way you can reach such a huge number of people at a click of a button. This is why social media must be leveraged if you want to want to take advantage of digital marketing.
Let’s look at the top five social media marketing tips for beginners.
Pick the correct schedule
When you have a global audience, you have to be aware of the time differences. For instance, if you’re in the UK and you post something at 9 pm, your audience in the US would be asleep then and miss out. The same goes for other time zones. If the majority of your audience is in the US, consider using an application like HootSuite to appropriately schedule your posts.
Social media is crowded with posts and images. What sets you apart from the crowd? Unless you have something that makes you different from others, you will find it hard to leave a mark. Therefore, study the market before using social media marketing for your business.
Social media isn’t just about pushing for sales. It also involves making connections. The more people you connect with, the easier it is to increase leads. Be a genuine marketer, someone who loves connecting with people, instead of trying to sell your products and services all the time.
Engage your audience
In the beginning, social media marketing can feel like a party where you know no one. That is why you have to engage the audience by answering questions and commenting on key influencer accounts. By offering honest opinion and expertise, you can easily capture attention and build your network.
Be a real person
While marketing automation is convenient, don’t use it all the time because your audience wants to connect with a real person. Thank people for following you and sharing your content. Return the favor whenever possible.
As your business grows, you will need to hire someone to look after social media marketing. MaxAudience has a team of experts to help you design the right campaigns to boost traffic and convert leads.