Mobile devices are getting more advanced by the day, with small screens turning big and operating systems releasing a new version every six-month, mobile device are essentially striving to become computers. It’s important that you have a mobile friendly website.
A Digital Marketing Reality
However, a mobile device isn’t a PC. They have requirements separate from that of a desktop or laptop. Therefore, when designing a website, they are meant for the desktop by default. But if you design a website that works only on computers, you risk losing out on a big portion of your target audience.
Therefore, websites need to be mobile friendly. They need to work across all devices and all platforms (Android, iOS, and Windows). Unless a website is mobile friendly, it will fail to generate the kind of traffic that you hope for.
If visitors do not enjoy the same viewing experience on the phone as they do on the computer, they may not return to your site again. Even if your website isn’t mobile friendly from the beginning, a few simple steps can turn it into a responsive design.
What does mobile friendly mean?
It means that:
- The layout adjusts itself to the size of the screen and the content doesn’t need to be zoomed in to be readable – that would be annoying and a major turnoff.
- The site is easy to navigate on all platforms and all screen sizes, and comfortable to swipe with a finger.
- The site is not only comfortable for phone and tablet users but also Google friendly and optimized for search. When the site is mobile-friendly and optimized for Google, it ranks more appropriately in search.
There are two different ways of achieving a mobile friendly website: first is a responsive design, and the other is a separate domain.
These days, a responsive web design is the most popular. In this type of design, the site easily adapts to the device it is opened on, be it a PC, a phone, or a tablet. No matter how small the screen size, the content always remains readable. Google maintains that using a responsive web design will also let your site be added to the new mobile-first index.
Separate domain means that the mobile friendly website has a different domain name than the desktop site. For instance, the mobile site for xyz.com would be hosted on mobile.xyz.com. This method is also supported by Google.
MaxAudience Knows Marketing!
The team of experts at MaxAudience is here to help you make the right choice in the mobile friendly web design. They know this domain from different vantage points.
Simply discuss your requirements with the team, and get the appropriate suggestions based on your type of business and goals. They are not rigid; their strategies are dynamic and flexible.