How to Optimize Images For Search

A picture is often worth a thousand words. Despite the advancements in Internet and SEO, the importance of optimize images hasn’t dwindled one bit. Whether you’re creating a website or writing a blog post, images play a huge role in bringing the content alive.

Images are also a key way for people to find you on a web search. This is why you must optimize images well. The MaxAudience team has built a list of actionable tips to better optimize your images for search.

Use the right image

You cannot take any picture that you like. You must see if the image suits the content, if it is free to use, or if it has any copyright restrictions. There are various places you can easily find free to use images with no copyright restrictions. You can also purchase stock images to make your content look more sophisticated.

Name your image right

When you download a picture on your computer, it’s usually named something like “XD009656”. If you’re uploading a picture from your camera, it will be called “P100879”. These aren’t the titles you should post the image with. Rename the images to suit your content. For instance, if your content is about a beer festival in Michigan, the image should be called “Mich-beer-fest-img-1”.

Compress the image

A high quality uncompressed image has a file size of around 10MB. When optimizing an image for Web, your goal is to compress the file size without as much as possible, without losing image quality. There are several easy tools to compress images, including sites like TinyPNG or Compress JPEG. All you have to do is upload your image and the tool appropriately optimizes the image for you.

Don’t use third-party hosting

Sites like Photobucket and Imgur seem good for hosting your images because they save you space and reduce the bandwidth consumption of your site. The major downside of these services is that your images may be blocked or deleted when the services cease to exist or if the servers get overloaded. Therefore, always host your images on your own server.

Integrate social media

Your images become easier to share when you integrate social media. The simplest way to do this is by putting a Pin It button on every image. This makes the image shareable with one click. The more your images are shared online, the more they are found in search results.

If you aren’t sure how to optimize the content on your website, MaxAudience can help. The San Diego-based digital marketing company offers customized solutions to all businesses to optimize websites and boost traffic.


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